Rascasse Audience Intelligence

Flip-flops Audience in United States

A data profile of the people who buy, follow and care about Flip-flops in United States — modelled from more than twelve digital signal sources. Flip-flops has an estimated audience of 6,537,923 people in United States.

#3172among Topic in United States#267in Fashion & Accessoires

The average Flip-flops fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Shoe insert, Friendship, with strongest over-indexing on Mitch McConnell (2.02× the country average).

Demographically, the Flip-flops audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flip-flops fan in United States is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Mitch McConnell.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flip-flops profile in United States.

Audience size
6.5M
in United States
Gender
74.5%♀
25.5% male
Age
43.6
average years
Country rank
#5326
Topic in United States
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flip-flops fans

74.5% are female, 25.5% are male, average age 43.6.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Flip-flops audience in United States
MetricValue
Female74.5%
Male25.5%
Average age43.6
Estimated audience size6,537,923
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Flip-flops audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Flip-flops audience comes from United States.

Worldwide audience distribution share by country for Flip-flops
CountryShare
United States13.3%
Brazil6.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flip-flops audience in United States is strongest.

Fig. 05

Top regions by affinity

Flip-flops fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K1.72×
02Utah~80K1.39×
03Massachusetts~200K1.32×
04New Jersey~200K1.29×
05South Carolina~100K1.27×
06Virginia~200K1.26×
07Hawaii~40K1.25×
08Connecticut~80K1.23×
09Georgia~200K1.19×
10New York~400K1.18×
11California~800K1.17×
12Florida~500K1.17×
13Alabama~100K1.16×
14North Carolina~200K1.15×
15Pennsylvania~200K1.12×
16Rhode Island~20K1.09×
17Texas~600K1.05×
18Washington~100K1.05×
19Maryland~100K1.05×
20Oregon~80K1.02×
21New Hampshire~30K1.02×
22Illinois~200K1.01×
23Maine~20K1.00×
24Oklahoma~70K0.99×
25Idaho~30K0.98×
26Mississippi~50K0.97×
27Arkansas~50K0.97×
28Arizona~100K0.96×
29Louisiana~80K0.96×
30Vermont~10K0.95×
31Indiana~100K0.93×
32Tennessee~100K0.92×
33Washington, District of Columbia~20K0.92×
34Colorado~90K0.91×
35Missouri~90K0.90×
36Kentucky~70K0.89×
37West Virginia~30K0.89×
38Kansas~50K0.88×
39Nebraska~30K0.87×
40Ohio~200K0.86×
41Montana~20K0.86×
42Nevada~50K0.85×
43Minnesota~80K0.82×
44Michigan~100K0.81×
45Iowa~40K0.80×
46South Dakota~10K0.79×
47Alaska~10K0.78×
48Wisconsin~80K0.77×
49North Dakota~10K0.75×
50New Mexico~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Flip-flops, United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flip-flops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flip-flops audience
#·InterestCategoryAffinity×
01PodiatristHealth8.23×
02Shoe insertHealth7.31×
03NightwearFashion & Accessoires3.86×
04Lands' EndFashion & Accessoires3.42×
05SandalFashion & Accessoires3.00×
06QVCMovies & TV2.46×
07FootHealth2.44×
08Christmas treeKids & Family2.43×
09Melania TrumpPolitics & Society2.14×
10Nordstrom rackFashion & Accessoires2.10×
11Christmas EveKids & Family2.06×
12Mitch McConnellPolitics & Society2.02×
13The Gilded AgeMovies & TV2.00×
14Dick Van DykeMovies & TV1.92×
15SkirtFashion & Accessoires1.88×
16FriendshipKids & Family1.87×
17SwimsuitFashion & Accessoires1.83×
18GrandparentKids & Family1.81×
19Staples (Canada)Business & Career1.73×
20SymptomHealth1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flip-flops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flip-flops audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.40×
IndividualismJOY1.25×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flip-flops audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.72×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flip-flops have in United States?

Flip-flops has an estimated audience of 6,537,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flip-flops fans?

74.5% of Flip-flops fans are female, 25.5% are male, with an average age of 43.6 years.

03

Which brands do Flip-flops fans like most?

Flip-flops fans show strongest brand affinity for Mitch McConnell (2.02×), Shoe insert (7.31×), and Friendship (1.87×) over the country average.

04

Where do Flip-flops fans live in United States?

Flip-flops fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Flip-flops fans also like?

Beyond Flip-flops itself, the audience over-indexes on Shoe insert (7.31×), Friendship (1.87×), Melania Trump (2.14×), and Nordstrom rack (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Flip-flops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flip-flops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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