Flip-flops Audience in United States

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Flip-flops has an estimated audience of 6,537,923 people in United States. 74.5% are female, 25.5% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Shoe insert, Friendship, Nordstrom rack, Sandal, Christmas tree.

The average Flip-flops fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shoe insert, Friendship, Nordstrom rack, with strongest over-indexing on Shoe insert (7.31× the country average). Demographically, the Flip-flops audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Flip-flops fans

Demographic split for Flip-flops audience in United States
MetricValue
Female74.5%
Male25.5%
Average age43.6
Estimated audience size6,537,923

Audience persona

The typical Flip-flops fan in United States is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoe insert.

Top regions in United States

Top regions ranked by reach for Flip-flops in United States
RegionReachAffinity
California893,2081.24×
Texas617,7741.1×
Florida590,8881.33×
New York460,9011.26×
Pennsylvania256,0931.16×
New Jersey245,6191.48×
Georgia243,9171.21×
Illinois234,1701.08×
North Carolina227,7801.16×
Virginia215,5611.35×
Massachusetts172,9441.34×
Ohio172,6810.86×
Michigan142,1280.83×
Washington135,0581.03×
Arizona133,4541×
South Carolina133,2141.35×
Maryland123,3631.1×
Tennessee117,1660.89×
Indiana109,5640.92×
Alabama99,1831.09×
Missouri94,6600.9×
Colorado89,3710.87×
Connecticut82,2511.25×
Louisiana79,2740.94×
Wisconsin74,6530.76×
Kentucky73,5710.9×
Oregon72,5120.97×
Minnesota70,9930.76×
Utah67,4711.15×
Oklahoma64,8990.89×
Nevada58,3590.92×
Mississippi50,5720.94×
Arkansas48,9730.91×
Hawaii45,7311.63×
Kansas43,5580.85×
Iowa38,1130.71×
Delaware30,6401.7×
Idaho27,8950.85×
New Hampshire26,7921.04×
Nebraska26,6610.81×
West Virginia24,6010.81×
Maine23,3901×
New Mexico22,2340.68×
Rhode Island21,9351.05×
Washington, District of Columbia19,1030.97×
Montana13,1390.72×
South Dakota9,4010.62×
Vermont9,2390.8×
Alaska8,8850.64×
North Dakota7,9400.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flip-flops audience
BrandAffinityCategory
Shoe insert7.31×Health
Friendship1.87×Kids & Family
Nordstrom rack2.1×Fashion & Accessoires
Sandal3×Fashion & Accessoires
Christmas tree2.43×Kids & Family
The Gilded Age2×Movies & TV
Nightwear3.86×Fashion & Accessoires
Grandparent1.81×Kids & Family
Foot2.44×Health
Skirt1.88×Fashion & Accessoires
Symptom1.61×Health
Swimsuit1.83×Fashion & Accessoires
QVC2.46×Movies & TV
Podiatrist8.23×Health
Christmas Eve2.06×Kids & Family
Lands' End3.42×Fashion & Accessoires
Staples (Canada)1.73×Business & Career
Handbags1.51×Fashion & Accessoires
Weather1.5×Home & Garden
Farmers' market1.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flip-flops audience
TraitClusterScore
Price SensitivityPREMIUM1.5
CreativityOPEN1.35
SustainabilityBALANCE1.33
ExtroversionTHRILL1.32
IndulgenceJOY1.29
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Flip-flops
CountryShare
United States13.3%
Brazil6.8%
United Kingdom4.6%

See Flip-flops audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Flip-flops have in United States?

Flip-flops has an estimated audience of 6,537,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Flip-flops fans?

74.5% of Flip-flops fans are female, 25.5% are male, with an average age of 43.6 years.

Which brands do Flip-flops fans like most?

Flip-flops fans show strongest brand affinity for Shoe insert (7.31×), Friendship (1.87×), and Nordstrom rack (2.1×) over the country average.

Where do Flip-flops fans live in United States?

Flip-flops fans in United States are most concentrated in California (reach 893,208), Texas (reach 617,774), and Florida (reach 590,888). These three regions account for the largest share of the active audience.

What other brands do Flip-flops fans also like?

Beyond Flip-flops itself, the audience over-indexes on Friendship (1.87×), Nordstrom rack (2.1×), Sandal (3×), and Christmas tree (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flip-flops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.