Rascasse Audience Intelligence

Christmas tree Audience in United States

A data profile of the people who buy, follow and care about Christmas tree in United States — modelled from more than twelve digital signal sources. Christmas tree has an estimated audience of 25,564,507 people in United States.

#813among Topic in United States#39in Kids & Family

The average Christmas tree fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christmas, Holiday, Aldi, with strongest over-indexing on Christmas (2.45× the country average).

Demographically, the Christmas tree audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas tree fan in United States is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Christmas.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas tree profile in United States.

Audience size
25.6M
in United States
Gender
69.8%♀
30.2% male
Age
42.8
average years
Country rank
#1195
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas tree fans

69.8% are female, 30.2% are male, average age 42.8.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Christmas tree audience in United States
MetricValue
Female69.8%
Male30.2%
Average age42.8
Estimated audience size25,564,507
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Christmas tree audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Christmas tree audience comes from United States.

Worldwide audience distribution share by country for Christmas tree
CountryShare
United States33.3%
United Kingdom9.6%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas tree audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas tree fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.37×
02Texas~3M1.30×
03Kentucky~400K1.28×
04West Virginia~200K1.26×
05South Carolina~500K1.22×
06Georgia~1M1.21×
07Louisiana~400K1.21×
08Oklahoma~300K1.21×
09Alabama~400K1.20×
10North Carolina~900K1.19×
11Arkansas~300K1.19×
12Tennessee~600K1.12×
13Indiana~500K1.12×
14California~3M1.11×
15Ohio~800K1.07×
16Michigan~700K1.07×
17Missouri~400K1.07×
18Florida~2M1.04×
19Virginia~600K1.03×
20Kansas~200K1.03×
21Pennsylvania~900K1.02×
22New Jersey~700K1.01×
23Illinois~900K1.00×
24Arizona~500K1.00×
25Connecticut~300K1.00×
26Nebraska~100K0.98×
27Maryland~400K0.97×
28Utah~200K0.97×
29New Mexico~100K0.97×
30Iowa~200K0.96×
31Washington~500K0.95×
32Idaho~100K0.94×
33Rhode Island~80K0.94×
34North Dakota~50K0.94×
35New York~1.5M0.93×
36Wisconsin~400K0.93×
37Massachusetts~500K0.92×
38Nevada~200K0.92×
39Delaware~60K0.90×
40Oregon~300K0.88×
41New Hampshire~90K0.88×
42Colorado~300K0.87×
43Minnesota~300K0.87×
44Maine~80K0.87×
45South Dakota~50K0.85×
46Hawaii~80K0.77×
47Montana~50K0.75×
48Washington, District of Columbia~60K0.74×
49Alaska~40K0.70×
50Vermont~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Christmas tree, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas tree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas tree audience
#·InterestCategoryAffinity×
01ChristmasKids & Family2.45×
02Nativity of JesusPolitics & Society2.45×
03Christmas EveKids & Family2.11×
04Home DesignHome & Garden1.84×
05Five BelowShopping1.73×
06AldiShopping1.66×
07HolidayTravel & Leisure1.64×
08J. C. PenneyShopping1.63×
09HusbandKids & Family1.63×
10Hobby LobbyHome & Garden1.62×
11OffspringHome & Garden1.59×
12GrandparentKids & Family1.56×
13SkirtFashion & Accessoires1.56×
14Image sensorTechnology & Electronics1.56×
15American folk musicMusic & Radio1.55×
16EtsyFashion & Accessoires1.54×
17BraceletFashion & Accessoires1.54×
18Texas RoadhouseFood & Beverages1.51×
19TreeHome & Garden1.51×
20Dish (food)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas tree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas tree audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.32×
Community OrientationOPEN1.20×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas tree audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.79×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas tree have in United States?

Christmas tree has an estimated audience of 25,564,507 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas tree fans?

69.8% of Christmas tree fans are female, 30.2% are male, with an average age of 42.8 years.

03

Which brands do Christmas tree fans like most?

Christmas tree fans show strongest brand affinity for Christmas (2.45×), Holiday (1.64×), and Aldi (1.66×) over the country average.

04

Where do Christmas tree fans live in United States?

Christmas tree fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Christmas tree fans also like?

Beyond Christmas tree itself, the audience over-indexes on Holiday (1.64×), Aldi (1.66×), Hobby Lobby (1.62×), and Texas Roadhouse (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas tree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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