Christmas tree Audience in United States

Christmas tree logo

Christmas tree has an estimated audience of 25,564,507 people in United States. 69.8% are female, 30.2% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Christmas, Holiday, Aldi, Hobby Lobby, Texas Roadhouse.

The average Christmas tree fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christmas, Holiday, Aldi, with strongest over-indexing on Christmas (2.45× the country average). Demographically, the Christmas tree audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas tree fans

Demographic split for Christmas tree audience in United States
MetricValue
Female69.8%
Male30.2%
Average age42.8
Estimated audience size25,564,507

Audience persona

The typical Christmas tree fan in United States is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Christmas.

Top regions in United States

Top regions ranked by reach for Christmas tree in United States
RegionReachAffinity
California3,343,2521.19×
Texas2,835,5141.29×
Florida1,901,4391.1×
New York1,442,6761.01×
Georgia987,7971.25×
North Carolina939,8441.22×
Illinois894,5831.05×
Pennsylvania876,5301.02×
Ohio840,2671.07×
Michigan763,0081.14×
Virginia681,0321.09×
New Jersey678,9051.04×
Tennessee586,5671.14×
Indiana539,5081.16×
Arizona536,9901.03×
Washington504,1390.98×
Massachusetts473,7950.94×
South Carolina467,6791.22×
Maryland447,8441.02×
Missouri434,0581.05×
Alabama423,1391.18×
Kentucky394,8961.23×
Louisiana385,8291.17×
Colorado377,6240.94×
Wisconsin357,4420.93×
Oklahoma338,7741.19×
Minnesota322,4180.88×
Mississippi272,5011.29×
Oregon266,4930.91×
Connecticut257,7901.01×
Arkansas241,8821.15×
Nevada231,0430.93×
Utah224,0880.98×
Kansas201,7851×
Iowa195,8440.93×
West Virginia149,4981.26×
New Mexico124,1790.97×
Nebraska120,0780.94×
Idaho118,3150.92×
New Hampshire85,5470.85×
Hawaii77,4650.7×
Rhode Island75,8260.93×
Maine75,3960.82×
Delaware61,8640.88×
Washington, District of Columbia59,2900.77×
Montana48,9940.69×
South Dakota45,8840.78×
North Dakota44,2710.84×
Alaska32,8360.6×
Vermont29,5690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas tree audience
BrandAffinityCategory
Christmas2.45×Kids & Family
Holiday1.64×Travel & Leisure
Aldi1.66×Shopping
Hobby Lobby1.62×Home & Garden
Texas Roadhouse1.51×Food & Beverages
Christmas Eve2.11×Kids & Family
Etsy1.54×Fashion & Accessoires
Tree1.51×Home & Garden
Nativity of Jesus2.45×Politics & Society
J. C. Penney1.63×Shopping
Grandparent1.56×Kids & Family
Five Below1.73×Shopping
Home Design1.84×Home & Garden
Dish (food)1.51×Food & Beverages
Offspring1.59×Home & Garden
Bracelet1.54×Fashion & Accessoires
Skirt1.56×Fashion & Accessoires
Image sensor1.56×Technology & Electronics
Husband1.63×Kids & Family
American folk music1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas tree audience
TraitClusterScore
Price SensitivityPREMIUM1.37
IndulgenceJOY1.25
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.15
CreativityOPEN1.09
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Christmas tree
CountryShare
United States33.3%
United Kingdom9.6%
Germany3.4%

See Christmas tree audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas tree have in United States?

Christmas tree has an estimated audience of 25,564,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas tree fans?

69.8% of Christmas tree fans are female, 30.2% are male, with an average age of 42.8 years.

Which brands do Christmas tree fans like most?

Christmas tree fans show strongest brand affinity for Christmas (2.45×), Holiday (1.64×), and Aldi (1.66×) over the country average.

Where do Christmas tree fans live in United States?

Christmas tree fans in United States are most concentrated in California (reach 3,343,252), Texas (reach 2,835,514), and Florida (reach 1,901,439). These three regions account for the largest share of the active audience.

What other brands do Christmas tree fans also like?

Beyond Christmas tree itself, the audience over-indexes on Holiday (1.64×), Aldi (1.66×), Hobby Lobby (1.62×), and Texas Roadhouse (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.