Husband Audience in United States
Husband has an estimated audience of 29,939,267 people in United States. 67.1% are female, 32.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Capital One, Jollibee, Google Maps, CarGurus.
The average Husband fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Capital One, Jollibee, with strongest over-indexing on Indeed.com (27.01× the country average). Demographically, the Husband audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Husband fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.9 |
| Estimated audience size | 29,939,267 |
Audience persona
The typical Husband fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,611,566 | 1.1× |
| Texas | 2,894,218 | 1.12× |
| Florida | 2,375,468 | 1.17× |
| New York | 1,845,518 | 1.1× |
| Georgia | 1,111,847 | 1.21× |
| North Carolina | 1,026,741 | 1.14× |
| Pennsylvania | 1,010,909 | 1× |
| Ohio | 985,049 | 1.07× |
| Illinois | 973,233 | 0.98× |
| Michigan | 882,546 | 1.13× |
| New Jersey | 814,957 | 1.07× |
| Virginia | 808,226 | 1.11× |
| Tennessee | 644,038 | 1.07× |
| Washington | 577,353 | 0.96× |
| Maryland | 574,405 | 1.12× |
| Indiana | 559,194 | 1.02× |
| South Carolina | 546,893 | 1.21× |
| Alabama | 545,220 | 1.3× |
| Arizona | 539,440 | 0.88× |
| Louisiana | 529,044 | 1.37× |
| Missouri | 514,090 | 1.07× |
| Massachusetts | 502,730 | 0.85× |
| Minnesota | 411,664 | 0.96× |
| Kentucky | 403,147 | 1.07× |
| Wisconsin | 402,695 | 0.89× |
| Colorado | 401,420 | 0.85× |
| Oklahoma | 396,945 | 1.19× |
| Mississippi | 370,557 | 1.5× |
| Oregon | 323,451 | 0.94× |
| Connecticut | 318,437 | 1.06× |
| Arkansas | 307,959 | 1.25× |
| Nevada | 291,230 | 1.01× |
| Kansas | 239,011 | 1.01× |
| Iowa | 226,904 | 0.92× |
| Utah | 191,104 | 0.71× |
| New Mexico | 155,768 | 1.04× |
| West Virginia | 143,636 | 1.03× |
| Nebraska | 129,161 | 0.86× |
| Idaho | 124,540 | 0.83× |
| Hawaii | 120,421 | 0.94× |
| Maine | 94,160 | 0.88× |
| New Hampshire | 91,699 | 0.78× |
| Washington, District of Columbia | 89,971 | 1× |
| Delaware | 84,374 | 1.02× |
| Rhode Island | 82,876 | 0.87× |
| Montana | 64,861 | 0.78× |
| South Dakota | 53,193 | 0.77× |
| North Dakota | 47,668 | 0.78× |
| Alaska | 47,050 | 0.73× |
| Vermont | 32,605 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 27.01× | Business & Career |
| Capital One | 13.94× | Business & Career |
| Jollibee | 34.34× | Food & Beverages |
| Google Maps | 11.01× | Internet & Social Media |
| CarGurus | 13.04× | Cars & Mobility |
| Telegram | 27.14× | Internet & Social Media |
| Khan Academy | 17.49× | Business & Career |
| Circle K | 14.23× | Shopping |
| AccuWeather | 12.96× | Home & Garden |
| Google News | 11.46× | News |
| Bruce Willis | 13.64× | Movies & TV |
| Billy Bob Thornton | 16.27× | Movies & TV |
| DeviantArt | 12.94× | Internet & Social Media |
| Beetlejuice | 8.72× | Movies & TV |
| Blake Lively | 17.35× | Movies & TV |
| JD Sports | 22.53× | Shopping |
| Demi Moore | 15.41× | Movies & TV |
| Diane Keaton | 10.15× | Movies & TV |
| Matthew McConaughey | 14.69× | Movies & TV |
| Enterprise Rent-A-Car | 9.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.54 |
| Community Orientation | OPEN | 1.08 |
| Indulgence | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
See Husband audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Husband have in United States?
Husband has an estimated audience of 29,939,267 people in United States, concentrated in California and Texas.
What is the gender split and age of Husband fans?
67.1% of Husband fans are female, 32.9% are male, with an average age of 42.9 years.
Which brands do Husband fans like most?
Husband fans show strongest brand affinity for Indeed.com (27.01×), Capital One (13.94×), and Jollibee (34.34×) over the country average.
Where do Husband fans live in United States?
Husband fans in United States are most concentrated in California (reach 3,611,566), Texas (reach 2,894,218), and Florida (reach 2,375,468). These three regions account for the largest share of the active audience.
What other brands do Husband fans also like?
Beyond Husband itself, the audience over-indexes on Capital One (13.94×), Jollibee (34.34×), Google Maps (11.01×), and CarGurus (13.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.