Rascasse Audience Intelligence

Husband Audience in United States

A data profile of the people who buy, follow and care about Husband in United States — modelled from more than twelve digital signal sources. Husband has an estimated audience of 29,939,267 people in United States.

#641among Topic in United States#31in Kids & Family

The average Husband fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Reddit, BTS, with strongest over-indexing on Indeed.com (2× the country average).

Demographically, the Husband audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Husband fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Indeed.com.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Husband profile in United States.

Audience size
29.9M
in United States
Gender
67.1%♀
32.9% male
Age
42.9
average years
Country rank
#927
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Husband fans

67.1% are female, 32.9% are male, average age 42.9.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Husband audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.9
Estimated audience size29,939,267
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Husband audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Husband audience comes from United States.

Worldwide audience distribution share by country for Husband
CountryShare
United States33.3%
Japan8.1%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Husband audience in United States is strongest.

Fig. 05

Top regions by affinity

Husband fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.61×
02Louisiana~600K1.49×
03Mississippi~400K1.42×
04Alabama~500K1.24×
05Arkansas~300K1.20×
06South Carolina~500K1.16×
07Georgia~1M1.14×
08Oklahoma~400K1.13×
09Tennessee~700K1.10×
10Florida~2M1.09×
11North Carolina~1M1.08×
12Maryland~500K1.07×
13Kentucky~400K1.07×
14California~3.5M1.06×
15New York~2M1.06×
16Texas~2.5M1.05×
17New Jersey~800K1.05×
18Michigan~800K1.04×
19Delaware~90K1.04×
20Missouri~500K1.03×
21Ohio~900K1.02×
22Virginia~700K1.01×
23Indiana~600K1.01×
24Connecticut~300K1.01×
25New Mexico~200K1.01×
26Hawaii~100K1.01×
27Pennsylvania~1M0.99×
28Kansas~200K0.99×
29Illinois~1M0.97×
30Nevada~300K0.96×
31Iowa~200K0.94×
32South Dakota~60K0.93×
33Minnesota~400K0.92×
34Washington, District of Columbia~80K0.92×
35Washington~500K0.91×
36Oregon~300K0.91×
37Idaho~100K0.90×
38Arizona~500K0.89×
39Nebraska~100K0.89×
40Maine~100K0.89×
41Rhode Island~90K0.89×
42North Dakota~50K0.89×
43Montana~70K0.87×
44Alaska~60K0.87×
45Wisconsin~400K0.86×
46Massachusetts~500K0.85×
47New Hampshire~100K0.84×
48Colorado~400K0.79×
49Vermont~40K0.79×
50Utah~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Husband, United States
0.77×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Husband audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Husband audience
#·InterestCategoryAffinity×
01BTSMusic & Radio4.68×
02RakutenShopping4.16×
03HormoneHealth2.95×
04Made in USABusiness & Career2.38×
05Diaper bagKids & Family2.38×
06Talk radioMusic & Radio2.23×
07Real propertyHome & Garden2.14×
08GeneticsKids & Family2.01×
09Indeed.comBusiness & Career2.00×
10Stress (biology)Health1.99×
11DentistryBusiness & Career1.95×
12RedditInternet & Social Media1.90×
13Fox News ChannelMovies & TV1.75×
14DinnerFood & Beverages1.70×
15BeachesTravel & Leisure1.69×
16Planet FitnessSports1.68×
17Nonprofit organizationPolitics & Society1.68×
18SubwayFood & Beverages1.58×
19IKEAHome & Garden1.54×
20ApartmentBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Husband audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Husband audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
ExtroversionTHRILL1.39×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Husband audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Husband have in United States?

Husband has an estimated audience of 29,939,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Husband fans?

67.1% of Husband fans are female, 32.9% are male, with an average age of 42.9 years.

03

Which brands do Husband fans like most?

Husband fans show strongest brand affinity for Indeed.com (2×), Reddit (1.9×), and BTS (4.68×) over the country average.

04

Where do Husband fans live in United States?

Husband fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Husband fans also like?

Beyond Husband itself, the audience over-indexes on Reddit (1.9×), BTS (4.68×), Planet Fitness (1.68×), and Beaches (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Husband audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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