Husband Audience in United States

Husband logo

Husband has an estimated audience of 29,939,267 people in United States. 67.1% are female, 32.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.

The average Husband fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.01× the country average). Demographically, the Husband audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Husband fans

Demographic split for Husband audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.9
Estimated audience size29,939,267

Audience persona

The typical Husband fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Husband in United States
RegionReachAffinity
California3,611,5661.1×
Texas2,894,2181.12×
Florida2,375,4681.17×
New York1,845,5181.1×
Georgia1,111,8471.21×
North Carolina1,026,7411.14×
Pennsylvania1,010,9091×
Ohio985,0491.07×
Illinois973,2330.98×
Michigan882,5461.13×
New Jersey814,9571.07×
Virginia808,2261.11×
Tennessee644,0381.07×
Washington577,3530.96×
Maryland574,4051.12×
Indiana559,1941.02×
South Carolina546,8931.21×
Alabama545,2201.3×
Arizona539,4400.88×
Louisiana529,0441.37×
Missouri514,0901.07×
Massachusetts502,7300.85×
Minnesota411,6640.96×
Kentucky403,1471.07×
Wisconsin402,6950.89×
Colorado401,4200.85×
Oklahoma396,9451.19×
Mississippi370,5571.5×
Oregon323,4510.94×
Connecticut318,4371.06×
Arkansas307,9591.25×
Nevada291,2301.01×
Kansas239,0111.01×
Iowa226,9040.92×
Utah191,1040.71×
New Mexico155,7681.04×
West Virginia143,6361.03×
Nebraska129,1610.86×
Idaho124,5400.83×
Hawaii120,4210.94×
Maine94,1600.88×
New Hampshire91,6990.78×
Washington, District of Columbia89,9711×
Delaware84,3741.02×
Rhode Island82,8760.87×
Montana64,8610.78×
South Dakota53,1930.77×
North Dakota47,6680.78×
Alaska47,0500.73×
Vermont32,6050.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Husband audience
BrandAffinityCategory
Goop14.01×Internet & Social Media
Governor of Michigan14.47×Politics & Society
Wok11.79×Food & Beverages
Grinch7.24×Movies & TV
Vocal harmony7.75×Music & Radio
headspace14.07×Health
Grace Slick12.75×Music & Radio
Google Home9.18×Technology & Electronics
Hibachi10.94×Food & Beverages
El Paso County, Colorado17.66×Travel & Leisure
Fairy godmother9.94×Literature
Historic site5.56×Arts & Culture
Israel2.76×Travel & Leisure
Cherish (group)12.83×Music & Radio
Guitarist (magazine)12.97×Music & Radio
TV Fanatic11.88×Movies & TV
La Jolla9.63×Travel & Leisure
No Escape (1994 film)11.07×Movies & TV
Ira Glass16.37×Music & Radio
Hipster9.05×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Husband audience
TraitClusterScore
ExtroversionTHRILL1.54
Community OrientationOPEN1.08
IndulgenceJOY1.03
Family OrientationCONSERVATISM1.02
Price SensitivityPREMIUM1.02
CreativityOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Husband
CountryShare
United States33.3%
Japan8.1%
China5.6%

See Husband audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Husband have in United States?

Husband has an estimated audience of 29,939,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Husband fans?

67.1% of Husband fans are female, 32.9% are male, with an average age of 42.9 years.

Which brands do Husband fans like most?

Husband fans show strongest brand affinity for Goop (14.01×), Governor of Michigan (14.47×), and Wok (11.79×) over the country average.

Where do Husband fans live in United States?

Husband fans in United States are most concentrated in California (reach 3,611,566), Texas (reach 2,894,218), and Florida (reach 2,375,468). These three regions account for the largest share of the active audience.

What other brands do Husband fans also like?

Beyond Husband itself, the audience over-indexes on Governor of Michigan (14.47×), Wok (11.79×), Grinch (7.24×), and Vocal harmony (7.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.