Husband Audience in Germany
Husband has an estimated audience of 601,120 people in Germany. 72.4% are female, 27.6% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Edvard Grieg, Gloria, Škoda Kodiaq, Natural rubber.
The average Husband fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Edvard Grieg, Gloria, with strongest over-indexing on Progressive rock (4.1× the country average). Demographically, the Husband audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Husband fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.9 |
| Estimated audience size | 601,120 |
Audience persona
The typical Husband fan in Germany is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,641 | 1.15× |
| Bayern | 105,386 | 1.09× |
| Baden-Württemberg | 84,315 | 1.03× |
| Niedersachsen | 65,733 | 1.13× |
| Hessen | 45,416 | 0.99× |
| Rheinland-Pfalz | 33,125 | 1.1× |
| Sachsen | 29,979 | 1.02× |
| Berlin | 25,079 | 0.93× |
| Schleswig-Holstein | 19,224 | 0.89× |
| Brandenburg | 19,173 | 1.03× |
| Thüringen | 15,780 | 1.03× |
| Sachsen-Anhalt | 15,199 | 0.98× |
| Hamburg | 12,820 | 0.94× |
| Mecklenburg-Vorpommern | 11,704 | 1.02× |
| Saarland | 5,955 | 0.81× |
| Bremen | 4,491 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.1× | Music & Radio |
| Edvard Grieg | 20× | Literature |
| Gloria | 7.46× | Music & Radio |
| Škoda Kodiaq | 2.28× | Cars & Mobility |
| Natural rubber | 2.54× | Cars & Mobility |
| Glossier | 9.65× | Beauty & Wellness |
| Headhunters (film) | 3.63× | Movies & TV |
| Home Delivery | 2.09× | Food & Beverages |
| Eminönü | 12.53× | Travel & Leisure |
| Kodi (software) | 1.74× | Technology & Electronics |
| Goop | 4.64× | Internet & Social Media |
| Humans (TV series) | 3.06× | Movies & TV |
| Caprivi Strip | 5.67× | |
| Hope Springs (2012 film) | 7.27× | Movies & TV |
| Cachorro | 1.94× | Pets & Animals |
| Space Hulk | 20× | Games |
| Anton Hofreiter | 2.74× | Politics & Society |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Picnic | 1.8× | Kids & Family |
| Sue Monk Kidd | 13.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.39 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Sustainability | BALANCE | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
| Urban Lifestyle | OPEN | 1.17 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
See Husband audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Husband have in Germany?
Husband has an estimated audience of 601,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Husband fans?
72.4% of Husband fans are female, 27.6% are male, with an average age of 36.9 years.
Which brands do Husband fans like most?
Husband fans show strongest brand affinity for Progressive rock (4.1×), Edvard Grieg (20×), and Gloria (7.46×) over the country average.
Where do Husband fans live in Germany?
Husband fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,641), Bayern (reach 105,386), and Baden-Württemberg (reach 84,315). These three regions account for the largest share of the active audience.
What other brands do Husband fans also like?
Beyond Husband itself, the audience over-indexes on Edvard Grieg (20×), Gloria (7.46×), Škoda Kodiaq (2.28×), and Natural rubber (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.