Husband Audience in Germany
A data profile of the people who buy, follow and care about Husband in Germany — modelled from more than twelve digital signal sources. Husband has an estimated audience of 601,120 people in Germany.
The average Husband fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Julio Iglesias, Gordon Ramsey, Zara Kids, with strongest over-indexing on Julio Iglesias (20× the country average).
Demographically, the Husband audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Husband fan in Germany is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Julio Iglesias.
At a glance
The key figures that characterise the Husband profile in Germany.
Search interest · 12-month trend
Demographics of Husband fans
72.4% are female, 27.6% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.9 |
| Estimated audience size | 601,120 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Husband audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
Geography
Where the Husband audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.17× | |
| 02 | Hessen | ~50K | 1.08× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 04 | Niedersachsen | ~60K | 1.05× | |
| 05 | Rheinland-Pfalz | ~30K | 1.05× | |
| 06 | Bayern | ~100K | 1.03× | |
| 07 | Baden-Württemberg | ~80K | 1.01× | |
| 08 | Brandenburg | ~20K | 1.01× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 1.00× | |
| 10 | Sachsen | ~30K | 0.99× | |
| 11 | Sachsen-Anhalt | ~20K | 0.98× | |
| 12 | Berlin | ~30K | 0.97× | |
| 13 | Bremen | ~5K | 0.96× | |
| 14 | Hamburg | ~10K | 0.94× | |
| 15 | Schleswig-Holstein | ~20K | 0.92× | |
| 16 | Saarland | ~7K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Husband audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NCT (band) | Music & Radio | 35.47× | ||
| 02 | Hering | Pets & Animals | 34.49× | ||
| 03 | Song Hye-kyo | Fashion & Accessoires | 29.04× | ||
| 04 | Got7 | Music & Radio | 25.09× | ||
| 05 | Julio Iglesias | Music & Radio | 20.00× | ||
| 06 | Gordon Ramsey | Food & Beverages | 20.00× | ||
| 07 | Experiential gifts | Shopping | 15.89× | ||
| 08 | Forex Online Trading | Business & Career | 13.29× | ||
| 09 | Commodity market | Business & Career | 12.63× | ||
| 10 | Zara Kids | Fashion & Accessoires | 12.36× | ||
| 11 | Gillian Anderson | Movies & TV | 11.45× | ||
| 12 | J-pop | Music & Radio | 8.69× | ||
| 13 | Deodorant | Beauty & Wellness | 7.89× | ||
| 14 | Band of Brothers | Movies & TV | 7.31× | ||
| 15 | Webcomic | Literature | 5.06× | ||
| 16 | Canva | Technology & Electronics | 4.01× | ||
| 17 | Pillow | Home & Garden | 3.92× | ||
| 18 | Tour de France | Sports | 2.81× | ||
| 19 | Ryanair | Travel & Leisure | 1.84× | ||
| 20 | TikTok | Internet & Social Media | 1.55× |
Personality of the Husband audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Spirituality | BALANCE | 1.68× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Frequently asked questions
How many fans does Husband have in Germany?
Husband has an estimated audience of 601,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Husband fans?
72.4% of Husband fans are female, 27.6% are male, with an average age of 36.9 years.
Which brands do Husband fans like most?
Husband fans show strongest brand affinity for Julio Iglesias (20×), Gordon Ramsey (20×), and Zara Kids (12.36×) over the country average.
Where do Husband fans live in Germany?
Husband fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Husband fans also like?
Beyond Husband itself, the audience over-indexes on Gordon Ramsey (20×), Zara Kids (12.36×), Gillian Anderson (11.45×), and Forex Online Trading (13.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Husband audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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