Zara Kids Audience in Germany
Zara Kids has an estimated audience of 1,178,406 people in Germany. 85.3% are female, 14.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wedding planning, Cuteness, BabyOne, Birthday Gifts, Galatasaray S.K..
The average Zara Kids fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wedding planning, Cuteness, BabyOne, with strongest over-indexing on Wedding planning (19.14× the country average). Demographically, the Zara Kids audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion
Demographics of Zara Kids fans
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 33.7 |
| Estimated audience size | 1,178,406 |
Audience persona
The typical Zara Kids fan in Germany is more female, around 33.7 years old, with strong Individualism tendencies and a notable affinity for Wedding planning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 312,286 | 1.21× |
| Bayern | 284,046 | 1.5× |
| Baden-Württemberg | 206,258 | 1.28× |
| Niedersachsen | 100,770 | 0.88× |
| Hessen | 100,634 | 1.12× |
| Berlin | 82,362 | 1.56× |
| Rheinland-Pfalz | 67,306 | 1.14× |
| Schleswig-Holstein | 41,654 | 0.98× |
| Hamburg | 35,854 | 1.35× |
| Brandenburg | 34,994 | 0.96× |
| Sachsen | 34,698 | 0.6× |
| Thüringen | 23,177 | 0.77× |
| Sachsen-Anhalt | 16,796 | 0.55× |
| Mecklenburg-Vorpommern | 13,743 | 0.61× |
| Saarland | 11,676 | 0.81× |
| Bremen | 6,792 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wedding planning | 19.14× | Kids & Family |
| Cuteness | 15.76× | Beauty & Wellness |
| BabyOne | 14.66× | Kids & Family |
| Birthday Gifts | 13.36× | Kids & Family |
| Galatasaray S.K. | 6.87× | Sports |
| Arket | 16.82× | Shopping |
| Personalised Gifts | 12.9× | Home & Garden |
| D&R | 19.43× | Technology & Electronics |
| Deodorant | 14.99× | Beauty & Wellness |
| Babywearing | 8.89× | Kids & Family |
| Tirana | 12.93× | Travel & Leisure |
| Infant bodysuit | 7.3× | Kids & Family |
| Knitting needle | 9.36× | Fashion & Accessoires |
| Allegro (auction website) | 11.24× | Shopping |
| Forex signals | 13.98× | Business & Career |
| Women's clothing | 3.34× | Fashion & Accessoires |
| Forex Online Trading | 13.68× | Business & Career |
| Experiential gifts | 26.75× | Shopping |
| Dowry | 11.59× | Kids & Family |
| Baby toys | 11.34× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4 |
| Design Affinity | PREMIUM | 2.84 |
| Sustainability | BALANCE | 2.68 |
| Creativity | OPEN | 2.5 |
| DIY Mentality | THRILL | 2.18 |
| Luxury Orientation | PREMIUM | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.2% |
| Spain | 11.1% |
| United States | 6.9% |
See Zara Kids audiences in other countries
More Children's fashion audiences in Germany
- vertbaudet (1,619,837)
- Petit Bateau (689,184)
- Thomas & Friends (116,420)
- Abercrombie kids (78,481)
- Småfolk (47,582)
Frequently asked questions
How many fans does Zara Kids have in Germany?
Zara Kids has an estimated audience of 1,178,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zara Kids fans?
85.3% of Zara Kids fans are female, 14.7% are male, with an average age of 33.7 years.
Which brands do Zara Kids fans like most?
Zara Kids fans show strongest brand affinity for Wedding planning (19.14×), Cuteness (15.76×), and BabyOne (14.66×) over the country average.
Where do Zara Kids fans live in Germany?
Zara Kids fans in Germany are most concentrated in Nordrhein-Westfalen (reach 312,286), Bayern (reach 284,046), and Baden-Württemberg (reach 206,258). These three regions account for the largest share of the active audience.
What other brands do Zara Kids fans also like?
Beyond Zara Kids itself, the audience over-indexes on Cuteness (15.76×), BabyOne (14.66×), Birthday Gifts (13.36×), and Galatasaray S.K. (6.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zara Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.