Tirana Audience in Germany
Tirana has an estimated audience of 1,341,995 people in Germany. 54.9% are female, 45.1% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Queercore, Baiersbronn, Pillow.
The average Tirana fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Queercore, with strongest over-indexing on Gil Ofarim (2.16× the country average). Demographically, the Tirana audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tirana fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 32.5 |
| Estimated audience size | 1,341,995 |
Audience persona
The typical Tirana fan in Germany is balanced, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 331,847 | 1.13× |
| Bayern | 264,940 | 1.23× |
| Baden-Württemberg | 221,658 | 1.21× |
| Hessen | 118,309 | 1.16× |
| Niedersachsen | 102,098 | 0.78× |
| Berlin | 89,708 | 1.5× |
| Sachsen | 83,307 | 1.27× |
| Rheinland-Pfalz | 56,676 | 0.84× |
| Hamburg | 47,732 | 1.57× |
| Schleswig-Holstein | 44,427 | 0.92× |
| Brandenburg | 30,834 | 0.74× |
| Thüringen | 25,432 | 0.74× |
| Sachsen-Anhalt | 25,001 | 0.72× |
| Mecklenburg-Vorpommern | 15,071 | 0.59× |
| Bremen | 11,501 | 1× |
| Saarland | 9,847 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.16× | Music & Radio |
| Progressive rock | 2.11× | Music & Radio |
| Queercore | 19.41× | Music & Radio |
| Baiersbronn | 10.56× | Travel & Leisure |
| Pillow | 1.87× | Home & Garden |
| Home Delivery | 3.28× | Food & Beverages |
| Handmade Gifts | 2.18× | Kids & Family |
| Natural rubber | 2.38× | Cars & Mobility |
| Therme Erding | 4.63× | Travel & Leisure |
| Bulk Powders | 18.45× | Health |
| Komono, Mie | 13.53× | Travel & Leisure |
| New Era (Namibia) | 3.67× | News |
| Commercial mortgage | 1.63× | Business & Career |
| Video izle | 2.69× | |
| Weimar Republic | 3.67× | Politics & Society |
| Kazuo Ishiguro | 8.27× | Literature |
| Justice | 2.3× | Politics & Society |
| Information sensitivity | 3.2× | Technology & Electronics |
| Homesteading | 3.45× | Home & Garden |
| De Buyer | 5.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Individualism | JOY | 1.37 |
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.16 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.7% |
| United States | 11.4% |
| Germany | 8.8% |
See Tirana audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Tirana have in Germany?
Tirana has an estimated audience of 1,341,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tirana fans?
54.9% of Tirana fans are female, 45.1% are male, with an average age of 32.5 years.
Which brands do Tirana fans like most?
Tirana fans show strongest brand affinity for Gil Ofarim (2.16×), Progressive rock (2.11×), and Queercore (19.41×) over the country average.
Where do Tirana fans live in Germany?
Tirana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 331,847), Bayern (reach 264,940), and Baden-Württemberg (reach 221,658). These three regions account for the largest share of the active audience.
What other brands do Tirana fans also like?
Beyond Tirana itself, the audience over-indexes on Progressive rock (2.11×), Queercore (19.41×), Baiersbronn (10.56×), and Pillow (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tirana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.