Rascasse Audience Intelligence

Kosovo Audience in Germany

A data profile of the people who buy, follow and care about Kosovo in Germany — modelled from more than twelve digital signal sources. Kosovo has an estimated audience of 3,130,971 people in Germany.

#1229among Topic in Germany#162in Travel & Leisure

The average Kosovo fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tirana, Albania, Republic of Macedonia, with strongest over-indexing on Tirana (14.84× the country average).

Demographically, the Kosovo audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kosovo fan in Germany is balanced, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Tirana.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kosovo profile in Germany.

Audience size
3.1M
in Germany
Gender
52.6%♀
47.4% male
Age
35.4
average years
Country rank
#2002
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kosovo fans

52.6% are female, 47.4% are male, average age 35.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Kosovo audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age35.4
Estimated audience size3,130,971
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Kosovo audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Kosovo audience comes from Germany.

Worldwide audience distribution share by country for Kosovo
CountryShare
Germany17.5%
Italy9.3%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kosovo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kosovo fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.86×
02Bayern~800K1.51×
03Hessen~300K1.37×
04Nordrhein-Westfalen~900K1.36×
05Rheinland-Pfalz~200K1.24×
06Hamburg~80K1.15×
07Niedersachsen~300K1.05×
08Berlin~100K1.05×
09Bremen~30K1.01×
10Saarland~30K0.90×
11Schleswig-Holstein~100K0.89×
12Sachsen~90K0.58×
13Brandenburg~50K0.56×
14Thüringen~40K0.54×
15Sachsen-Anhalt~40K0.49×
16Mecklenburg-Vorpommern~30K0.48×
Fig. 06

Affinity by region

Affinity by region — Kosovo, Germany
0.48×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kosovo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kosovo audience
#·InterestCategoryAffinity×
01TiranaTravel & Leisure14.84×
02IPKOBusiness & Career14.52×
03Top ChannelMovies & TV12.23×
04Music of AlbaniaMusic & Radio10.26×
05Republic of MacedoniaTravel & Leisure9.28×
06AlbaniaTravel & Leisure8.72×
07Gazeta ExpressNews8.52×
08Bosnian languagePolitics & Society8.49×
09PristinaTravel & Leisure7.56×
10MontenegroTravel & Leisure7.38×
11Albanian languagePolitics & Society7.14×
12Ceca (singer)Music & Radio6.83×
13BelgradeTravel & Leisure6.38×
14İzmirTravel & Leisure5.58×
15Serbian languagePolitics & Society5.22×
16SerbiaTravel & Leisure4.95×
17AntalyaTravel & Leisure3.49×
18Galatasaray S.K.Sports2.25×
19Black Friday (shopping)Shopping2.06×
20AutoScout24Cars & Mobility1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kosovo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kosovo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.18×
Price SensitivityPREMIUM1.13×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kosovo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
TraditionCONSERVATISM0.79×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kosovo have in Germany?

Kosovo has an estimated audience of 3,130,971 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kosovo fans?

52.6% of Kosovo fans are female, 47.4% are male, with an average age of 35.4 years.

03

Which brands do Kosovo fans like most?

Kosovo fans show strongest brand affinity for Tirana (14.84×), Albania (8.72×), and Republic of Macedonia (9.28×) over the country average.

04

Where do Kosovo fans live in Germany?

Kosovo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Kosovo fans also like?

Beyond Kosovo itself, the audience over-indexes on Albania (8.72×), Republic of Macedonia (9.28×), Gazeta Express (8.52×), and Serbia (4.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Kosovo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kosovo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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