Kosovo Audience in Germany
Kosovo has an estimated audience of 3,130,971 people in Germany. 52.6% are female, 47.4% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tirana, Albania, Republic of Macedonia, Gazeta Express, Serbia.
The average Kosovo fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tirana, Albania, Republic of Macedonia, with strongest over-indexing on Tirana (14.84× the country average). Demographically, the Kosovo audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Country
Demographics of Kosovo fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 35.4 |
| Estimated audience size | 3,130,971 |
Audience persona
The typical Kosovo fan in Germany is balanced, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Tirana.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 950,691 | 1.39× |
| Baden-Württemberg | 810,721 | 1.9× |
| Bayern | 784,301 | 1.56× |
| Hessen | 335,221 | 1.41× |
| Niedersachsen | 322,275 | 1.06× |
| Rheinland-Pfalz | 193,862 | 1.24× |
| Berlin | 153,754 | 1.1× |
| Schleswig-Holstein | 99,161 | 0.88× |
| Sachsen | 87,492 | 0.57× |
| Hamburg | 82,450 | 1.17× |
| Brandenburg | 52,472 | 0.54× |
| Thüringen | 40,006 | 0.5× |
| Sachsen-Anhalt | 36,967 | 0.46× |
| Saarland | 32,105 | 0.84× |
| Mecklenburg-Vorpommern | 26,124 | 0.44× |
| Bremen | 26,069 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tirana | 14.84× | Travel & Leisure |
| Albania | 8.72× | Travel & Leisure |
| Republic of Macedonia | 9.28× | Travel & Leisure |
| Gazeta Express | 8.52× | News |
| Serbia | 4.95× | Travel & Leisure |
| Montenegro | 7.38× | Travel & Leisure |
| Galatasaray S.K. | 2.25× | Sports |
| Belgrade | 6.38× | Travel & Leisure |
| IPKO | 14.52× | Business & Career |
| İzmir | 5.58× | Travel & Leisure |
| AutoScout24 | 1.78× | Cars & Mobility |
| Pristina | 7.56× | Travel & Leisure |
| Ceca (singer) | 6.83× | Music & Radio |
| Music of Albania | 10.26× | Music & Radio |
| Bosnian language | 8.49× | Politics & Society |
| Black Friday (shopping) | 2.06× | Shopping |
| Antalya | 3.49× | Travel & Leisure |
| Albanian language | 7.14× | Politics & Society |
| Top Channel | 12.23× | Movies & TV |
| Serbian language | 5.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Need for Security | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.5% |
| Italy | 9.3% |
| United States | 6.7% |
See Kosovo audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Kosovo have in Germany?
Kosovo has an estimated audience of 3,130,971 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kosovo fans?
52.6% of Kosovo fans are female, 47.4% are male, with an average age of 35.4 years.
Which brands do Kosovo fans like most?
Kosovo fans show strongest brand affinity for Tirana (14.84×), Albania (8.72×), and Republic of Macedonia (9.28×) over the country average.
Where do Kosovo fans live in Germany?
Kosovo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 950,691), Baden-Württemberg (reach 810,721), and Bayern (reach 784,301). These three regions account for the largest share of the active audience.
What other brands do Kosovo fans also like?
Beyond Kosovo itself, the audience over-indexes on Albania (8.72×), Republic of Macedonia (9.28×), Gazeta Express (8.52×), and Serbia (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kosovo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.