Rascasse Audience Intelligence

Montenegro Audience in Germany

A data profile of the people who buy, follow and care about Montenegro in Germany — modelled from more than twelve digital signal sources. Montenegro has an estimated audience of 1,189,588 people in Germany.

#75among Country in Germany#411among POI in Germany#456in Travel & Leisure

The average Montenegro fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pepco, Ceca (singer), Blic, with strongest over-indexing on Pepco (19.4× the country average).

Demographically, the Montenegro audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Montenegro fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pepco.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montenegro profile in Germany.

Audience size
1.2M
in Germany
Gender
44.3%♀
55.7% male
Age
39.1
average years
Country rank
#5555
POI in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montenegro fans

44.3% are female, 55.7% are male, average age 39.1.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Montenegro audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age39.1
Estimated audience size1,189,588
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Montenegro audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Montenegro audience comes from Germany.

Worldwide audience distribution share by country for Montenegro
CountryShare
Italy10.5%
Germany6.8%
Serbia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montenegro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Montenegro fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.18×
02Baden-Württemberg~200K1.16×
03Nordrhein-Westfalen~300K1.09×
04Hessen~100K1.09×
05Bayern~200K1.08×
06Hamburg~30K1.08×
07Niedersachsen~100K1.03×
08Rheinland-Pfalz~60K1.03×
09Sachsen~60K1.02×
10Brandenburg~40K1.01×
11Bremen~10K0.96×
12Schleswig-Holstein~40K0.91×
13Thüringen~30K0.91×
14Sachsen-Anhalt~30K0.84×
15Mecklenburg-Vorpommern~20K0.83×
16Saarland~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Montenegro, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montenegro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montenegro audience
#·InterestCategoryAffinity×
01KK Crvena zvezdaSports27.50×
02KK PartizanSports27.33×
03FK PartizanSports22.76×
04PepcoFashion & Accessoires19.40×
05Ceca (singer)Music & Radio19.30×
06SarajevoTravel & Leisure18.90×
07ZagrebTravel & Leisure17.56×
08BlicNews14.75×
09Bosnia and Herzegovina national football teamSports14.34×
10Novi SadTravel & Leisure14.11×
11Bosnia and HerzegovinaTravel & Leisure13.89×
12Luka ModrićSports13.38×
13Serbian languagePolitics & Society13.07×
14Republic of MacedoniaTravel & Leisure12.93×
15BelgradeTravel & Leisure11.78×
16Serbia national football teamSports11.20×
17Google EarthInternet & Social Media9.86×
18Jutarnji listNews9.83×
19SerbiaTravel & Leisure9.76×
20BalkansTravel & Leisure7.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montenegro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montenegro audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.18×
TraditionCONSERVATISM1.58×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montenegro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Community OrientationOPEN0.88×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montenegro have in Germany?

Montenegro has an estimated audience of 1,189,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Montenegro fans?

44.3% of Montenegro fans are female, 55.7% are male, with an average age of 39.1 years.

03

Which brands do Montenegro fans like most?

Montenegro fans show strongest brand affinity for Pepco (19.4×), Ceca (singer) (19.3×), and Blic (14.75×) over the country average.

04

Where do Montenegro fans live in Germany?

Montenegro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Montenegro fans also like?

Beyond Montenegro itself, the audience over-indexes on Ceca (singer) (19.3×), Blic (14.75×), Sarajevo (18.9×), and Serbia (9.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Montenegro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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