Montenegro Audience in Germany
Montenegro has an estimated audience of 1,189,588 people in Germany. 44.3% are female, 55.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pepco, Ceca (singer), Blic, Sarajevo, Serbia.
The average Montenegro fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pepco, Ceca (singer), Blic, with strongest over-indexing on Pepco (19.4× the country average). Demographically, the Montenegro audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Montenegro fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 39.1 |
| Estimated audience size | 1,189,588 |
Audience persona
The typical Montenegro fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Pepco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 289,142 | 1.11× |
| Bayern | 213,915 | 1.12× |
| Baden-Württemberg | 196,298 | 1.21× |
| Niedersachsen | 118,731 | 1.03× |
| Hessen | 102,643 | 1.13× |
| Berlin | 68,574 | 1.29× |
| Rheinland-Pfalz | 61,951 | 1.04× |
| Sachsen | 60,226 | 1.03× |
| Brandenburg | 37,628 | 1.02× |
| Schleswig-Holstein | 36,006 | 0.84× |
| Hamburg | 27,681 | 1.03× |
| Thüringen | 26,491 | 0.87× |
| Sachsen-Anhalt | 25,138 | 0.82× |
| Mecklenburg-Vorpommern | 17,715 | 0.78× |
| Saarland | 11,110 | 0.76× |
| Bremen | 9,336 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pepco | 19.4× | Fashion & Accessoires |
| Ceca (singer) | 19.3× | Music & Radio |
| Blic | 14.75× | News |
| Sarajevo | 18.9× | Travel & Leisure |
| Serbia | 9.76× | Travel & Leisure |
| Bosnia and Herzegovina | 13.89× | Travel & Leisure |
| Serbian language | 13.07× | Politics & Society |
| Republic of Macedonia | 12.93× | Travel & Leisure |
| Google Earth | 9.86× | Internet & Social Media |
| Belgrade | 11.78× | Travel & Leisure |
| KK Partizan | 27.33× | Sports |
| Balkans | 7.4× | Travel & Leisure |
| Zagreb | 17.56× | Travel & Leisure |
| Novi Sad | 14.11× | Travel & Leisure |
| Jutarnji list | 9.83× | News |
| KK Crvena zvezda | 27.5× | Sports |
| Bosnia and Herzegovina national football team | 14.34× | Sports |
| FK Partizan | 22.76× | Sports |
| Serbia national football team | 11.2× | Sports |
| Luka Modrić | 13.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
| Travelling | THRILL | 1.17 |
| Sports Activity | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.8% |
| Germany | 7.0% |
| Serbia | 6.4% |
See Montenegro audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Montenegro have in Germany?
Montenegro has an estimated audience of 1,189,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Montenegro fans?
44.3% of Montenegro fans are female, 55.7% are male, with an average age of 39.1 years.
Which brands do Montenegro fans like most?
Montenegro fans show strongest brand affinity for Pepco (19.4×), Ceca (singer) (19.3×), and Blic (14.75×) over the country average.
Where do Montenegro fans live in Germany?
Montenegro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,142), Bayern (reach 213,915), and Baden-Württemberg (reach 196,298). These three regions account for the largest share of the active audience.
What other brands do Montenegro fans also like?
Beyond Montenegro itself, the audience over-indexes on Ceca (singer) (19.3×), Blic (14.75×), Sarajevo (18.9×), and Serbia (9.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Montenegro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.