Rascasse Audience Intelligence

Novi Sad Audience in Germany

A data profile of the people who buy, follow and care about Novi Sad in Germany — modelled from more than twelve digital signal sources. Novi Sad has an estimated audience of 766,709 people in Germany.

#142among City in Germany#642among POI in Germany#654in Travel & Leisure

The average Novi Sad fan in Germany is 37.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Blic, Google Maps, Novak Djokovic, with strongest over-indexing on Blic (36× the country average).

Demographically, the Novi Sad audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Novi Sad fan in Germany is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Blic.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novi Sad profile in Germany.

Audience size
767K
in Germany
Gender
53.0%♀
47.0% male
Age
37.7
average years
Country rank
#8191
POI in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novi Sad fans

53.0% are female, 47.0% are male, average age 37.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Novi Sad audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age37.7
Estimated audience size766,709
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Novi Sad audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Novi Sad audience comes from Germany.

Worldwide audience distribution share by country for Novi Sad
CountryShare
Serbia16.0%
Germany10.5%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novi Sad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Novi Sad fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.79×
02Bayern~200K1.68×
03Hessen~100K1.67×
04Berlin~40K1.30×
05Hamburg~20K1.06×
06Nordrhein-Westfalen~200K0.99×
07Rheinland-Pfalz~40K0.99×
08Bremen~6K0.92×
09Sachsen~30K0.87×
10Thüringen~20K0.83×
11Niedersachsen~60K0.79×
12Schleswig-Holstein~20K0.76×
13Brandenburg~20K0.73×
14Saarland~7K0.71×
15Sachsen-Anhalt~10K0.67×
16Mecklenburg-Vorpommern~9K0.62×
Fig. 06

Affinity by region

Affinity by region — Novi Sad, Germany
0.62×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novi Sad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novi Sad audience
#·InterestCategoryAffinity×
01BlicNews36.00×
02Jelena KarleušaMusic & Radio34.28×
03DuvetHome & Garden32.73×
04Aca LukasMusic & Radio27.95×
05GNK Dinamo ZagrebSports23.18×
06Red Star BelgradeSports22.56×
07Jutarnji listNews20.03×
08Indoor soccerSports17.08×
09Novak DjokovicSports16.41×
10MontenegroTravel & Leisure14.11×
11Forex Online TradingBusiness & Career13.82×
12PUDELEKNews13.72×
13Karl LagerfeldFashion & Accessoires13.61×
14Zara KidsFashion & Accessoires12.19×
15Window blindHome & Garden9.84×
16Kanal DMovies & TV8.95×
17Central heatingHome & Garden7.87×
18Google MapsInternet & Social Media7.10×
19Wizz AirTravel & Leisure6.65×
20Alexander ZverevSports4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novi Sad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novi Sad audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.00×
TraditionCONSERVATISM1.94×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novi Sad audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novi Sad have in Germany?

Novi Sad has an estimated audience of 766,709 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Novi Sad fans?

53.0% of Novi Sad fans are female, 47.0% are male, with an average age of 37.7 years.

03

Which brands do Novi Sad fans like most?

Novi Sad fans show strongest brand affinity for Blic (36×), Google Maps (7.1×), and Novak Djokovic (16.41×) over the country average.

04

Where do Novi Sad fans live in Germany?

Novi Sad fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Novi Sad fans also like?

Beyond Novi Sad itself, the audience over-indexes on Google Maps (7.1×), Novak Djokovic (16.41×), Jutarnji list (20.03×), and Duvet (32.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Novi Sad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Novi Sad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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