Novi Sad Audience in Germany
Novi Sad has an estimated audience of 766,709 people in Germany. 53.0% are female, 47.0% are male, average age 37.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: De Buyer, Cockpit, Buying and Selling Real Estate, Homesteading, Gil Ofarim.
The average Novi Sad fan in Germany is 37.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include De Buyer, Cockpit, Buying and Selling Real Estate, with strongest over-indexing on De Buyer (36.23× the country average). Demographically, the Novi Sad audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Novi Sad fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.7 |
| Estimated audience size | 766,709 |
Audience persona
The typical Novi Sad fan in Germany is balanced, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for De Buyer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 214,416 | 1.74× |
| Baden-Württemberg | 196,425 | 1.88× |
| Nordrhein-Westfalen | 171,522 | 1.02× |
| Hessen | 103,121 | 1.77× |
| Niedersachsen | 58,423 | 0.78× |
| Berlin | 47,464 | 1.38× |
| Rheinland-Pfalz | 38,164 | 0.99× |
| Sachsen | 30,078 | 0.8× |
| Schleswig-Holstein | 20,183 | 0.73× |
| Hamburg | 18,761 | 1.08× |
| Brandenburg | 15,658 | 0.66× |
| Thüringen | 14,000 | 0.72× |
| Sachsen-Anhalt | 11,090 | 0.56× |
| Mecklenburg-Vorpommern | 6,638 | 0.45× |
| Saarland | 5,575 | 0.59× |
| Bremen | 5,494 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| De Buyer | 36.23× | Home & Garden |
| Cockpit | 21.48× | Travel & Leisure |
| Buying and Selling Real Estate | 20× | Home & Garden |
| Homesteading | 17.4× | Home & Garden |
| Gil Ofarim | 3.24× | Music & Radio |
| Rossmann | 1.71× | Shopping |
| Justice | 5.76× | Politics & Society |
| Matala, Crete | 14.96× | Travel & Leisure |
| HODINKEE | 15.17× | Fashion & Accessoires |
| Pillow | 2.09× | Home & Garden |
| Handmade Gifts | 2.61× | Kids & Family |
| Natural rubber | 2.78× | Cars & Mobility |
| The Name of the Rose | 8.81× | Literature |
| Ennis, Texas | 25.34× | Travel & Leisure |
| CAC 40 | 1.54× | Business & Career |
| Progressive rock | 1.51× | Music & Radio |
| Bully (2011 film) | 5.81× | Movies & TV |
| Video izle | 3.2× | |
| Fatteh | 9.79× | Food & Beverages |
| Miraflores, Guaviare | 19.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.36 |
| Career Orientation | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Individualism | JOY | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 16.0% |
| Germany | 10.5% |
| United States | 7.2% |
See Novi Sad audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Novi Sad have in Germany?
Novi Sad has an estimated audience of 766,709 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Novi Sad fans?
53.0% of Novi Sad fans are female, 47.0% are male, with an average age of 37.7 years.
Which brands do Novi Sad fans like most?
Novi Sad fans show strongest brand affinity for De Buyer (36.23×), Cockpit (21.48×), and Buying and Selling Real Estate (20×) over the country average.
Where do Novi Sad fans live in Germany?
Novi Sad fans in Germany are most concentrated in Bayern (reach 214,416), Baden-Württemberg (reach 196,425), and Nordrhein-Westfalen (reach 171,522). These three regions account for the largest share of the active audience.
What other brands do Novi Sad fans also like?
Beyond Novi Sad itself, the audience over-indexes on Cockpit (21.48×), Buying and Selling Real Estate (20×), Homesteading (17.4×), and Gil Ofarim (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novi Sad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.