Duvet Audience in Germany
Duvet has an estimated audience of 303,935 people in Germany. 72.2% are female, 27.8% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Refurbed, Apple Store, Ceca (singer), Blic, Novi Sad.
The average Duvet fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Refurbed, Apple Store, Ceca (singer), with strongest over-indexing on Refurbed (18.2× the country average). Demographically, the Duvet audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Duvet fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 36.7 |
| Estimated audience size | 303,935 |
Audience persona
The typical Duvet fan in Germany is more female, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refurbed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,402 | 1.01× |
| Bayern | 55,909 | 1.14× |
| Baden-Württemberg | 44,367 | 1.07× |
| Hessen | 33,647 | 1.45× |
| Niedersachsen | 27,359 | 0.93× |
| Berlin | 26,319 | 1.94× |
| Rheinland-Pfalz | 14,873 | 0.98× |
| Sachsen | 12,980 | 0.87× |
| Schleswig-Holstein | 9,218 | 0.84× |
| Hamburg | 8,442 | 1.23× |
| Brandenburg | 7,673 | 0.81× |
| Thüringen | 5,054 | 0.65× |
| Sachsen-Anhalt | 4,777 | 0.61× |
| Mecklenburg-Vorpommern | 3,510 | 0.6× |
| Bremen | 2,839 | 1.09× |
| Saarland | 2,708 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Refurbed | 18.2× | Technology & Electronics |
| Apple Store | 27.52× | Shopping |
| Ceca (singer) | 30.41× | Music & Radio |
| Blic | 24.23× | News |
| Novi Sad | 32.73× | Travel & Leisure |
| Cushion | 25.42× | Home & Garden |
| Montenegro | 25.22× | Travel & Leisure |
| Mobile phone accessories | 26.14× | Technology & Electronics |
| Swappie | 26.83× | Technology & Electronics |
| Dnevni avaz | 19.79× | News |
| Serbian language | 21.65× | Politics & Society |
| Living room | 8.28× | Home & Garden |
| Kazakhstan | 18.1× | Travel & Leisure |
| Bedroom furniture | 11.34× | Home & Garden |
| Detergent | 14.33× | Home & Garden |
| Bosnia and Herzegovina national football team | 27.73× | Sports |
| Jutarnji list | 17.56× | News |
| Red Star Belgrade | 33.89× | Sports |
| Bosnia and Herzegovina | 18.74× | Travel & Leisure |
| Croatia | 10.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 7.21 |
| Design Affinity | PREMIUM | 2.08 |
| Sustainability | BALANCE | 1.88 |
| Travelling | THRILL | 1.88 |
| Indulgence | JOY | 1.67 |
| Convenience Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.6% |
| United States | 8.3% |
| United Kingdom | 4.4% |
See Duvet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Duvet have in Germany?
Duvet has an estimated audience of 303,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Duvet fans?
72.2% of Duvet fans are female, 27.8% are male, with an average age of 36.7 years.
Which brands do Duvet fans like most?
Duvet fans show strongest brand affinity for Refurbed (18.2×), Apple Store (27.52×), and Ceca (singer) (30.41×) over the country average.
Where do Duvet fans live in Germany?
Duvet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,402), Bayern (reach 55,909), and Baden-Württemberg (reach 44,367). These three regions account for the largest share of the active audience.
What other brands do Duvet fans also like?
Beyond Duvet itself, the audience over-indexes on Apple Store (27.52×), Ceca (singer) (30.41×), Blic (24.23×), and Novi Sad (32.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duvet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.