Rascasse Audience Intelligence

Duvet Audience in Germany

A data profile of the people who buy, follow and care about Duvet in Germany — modelled from more than twelve digital signal sources. Duvet has an estimated audience of 303,935 people in Germany.

#6106among Topic in Germany#831in Home & Garden

The average Duvet fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Refurbed, Apple Store, Ceca (singer), with strongest over-indexing on Refurbed (18.2× the country average).

Demographically, the Duvet audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Duvet fan in Germany is more female, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Refurbed.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duvet profile in Germany.

Audience size
304K
in Germany
Gender
72.2%♀
27.8% male
Age
36.7
average years
Country rank
#17148
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duvet fans

72.2% are female, 27.8% are male, average age 36.7.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Duvet audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age36.7
Estimated audience size303,935
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Duvet audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Duvet audience comes from Germany.

Worldwide audience distribution share by country for Duvet
CountryShare
Brazil9.6%
United States8.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duvet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Duvet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.83×
02Hessen~30K1.35×
03Hamburg~8K1.20×
04Bayern~50K1.10×
05Bremen~3K1.10×
06Baden-Württemberg~40K1.05×
07Nordrhein-Westfalen~70K0.98×
08Rheinland-Pfalz~10K0.98×
09Niedersachsen~30K0.91×
10Brandenburg~8K0.87×
11Saarland~3K0.87×
12Sachsen~10K0.86×
13Schleswig-Holstein~9K0.86×
14Thüringen~6K0.79×
15Sachsen-Anhalt~6K0.75×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Duvet, Germany
0.75×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duvet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duvet audience
#·InterestCategoryAffinity×
01Red Star BelgradeSports33.89×
02Novi SadTravel & Leisure32.73×
03Ceca (singer)Music & Radio30.41×
04Bosnia and Herzegovina national football teamSports27.73×
05Apple StoreShopping27.52×
06SwappieTechnology & Electronics26.83×
07Mobile phone accessoriesTechnology & Electronics26.14×
08CushionHome & Garden25.42×
09MontenegroTravel & Leisure25.22×
10BlicNews24.23×
11Serbian languagePolitics & Society21.65×
12Dnevni avazNews19.79×
13Bosnia and HerzegovinaTravel & Leisure18.74×
14RefurbedTechnology & Electronics18.20×
15KazakhstanTravel & Leisure18.10×
16Jutarnji listNews17.56×
17DetergentHome & Garden14.33×
18Bedroom furnitureHome & Garden11.34×
19CroatiaTravel & Leisure10.79×
20Living roomHome & Garden8.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duvet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duvet audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.22×
Price SensitivityPREMIUM2.68×
IndividualismJOY2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duvet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
PatriotismCONSERVATISM0.65×
Urban LifestyleOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duvet have in Germany?

Duvet has an estimated audience of 303,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Duvet fans?

72.2% of Duvet fans are female, 27.8% are male, with an average age of 36.7 years.

03

Which brands do Duvet fans like most?

Duvet fans show strongest brand affinity for Refurbed (18.2×), Apple Store (27.52×), and Ceca (singer) (30.41×) over the country average.

04

Where do Duvet fans live in Germany?

Duvet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Duvet fans also like?

Beyond Duvet itself, the audience over-indexes on Apple Store (27.52×), Ceca (singer) (30.41×), Novi Sad (32.73×), and Blic (24.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Duvet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Duvet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →