Rascasse Audience Intelligence

Mobile phone accessories Audience in Germany

A data profile of the people who buy, follow and care about Mobile phone accessories in Germany — modelled from more than twelve digital signal sources. Mobile phone accessories has an estimated audience of 1,105,054 people in Germany.

#2939among Topic in Germany#303in Technology & Electronics

The average Mobile phone accessories fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Refurbed, Apple Store, Swappie, with strongest over-indexing on Refurbed (22.64× the country average).

Demographically, the Mobile phone accessories audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile phone accessories fan in Germany is more male, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Refurbed.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phone accessories profile in Germany.

Audience size
1.1M
in Germany
Gender
37.5%♀
62.5% male
Age
36.9
average years
Country rank
#5966
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phone accessories fans

37.5% are female, 62.5% are male, average age 36.9.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Mobile phone accessories audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age36.9
Estimated audience size1,105,054
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Mobile phone accessories audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Mobile phone accessories audience comes from Germany.

Worldwide audience distribution share by country for Mobile phone accessories
CountryShare
India12.8%
United States11.8%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phone accessories audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile phone accessories fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.04×
02Brandenburg~40K1.07×
03Schleswig-Holstein~40K1.05×
04Thüringen~30K1.04×
05Berlin~50K1.03×
06Hamburg~30K1.02×
07Bremen~10K1.02×
08Rheinland-Pfalz~60K1.01×
09Mecklenburg-Vorpommern~20K1.01×
10Sachsen-Anhalt~30K1.00×
11Sachsen~50K0.99×
12Niedersachsen~100K0.89×
13Baden-Württemberg~100K0.87×
14Bayern~100K0.84×
15Nordrhein-Westfalen~200K0.82×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Mobile phone accessories, Germany
0.82×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile phone accessories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile phone accessories audience
#·InterestCategoryAffinity×
01SwappieTechnology & Electronics32.51×
02Apple StoreShopping27.08×
03RefurbedTechnology & Electronics22.64×
04PhabletTechnology & Electronics20.17×
05PowerbankTechnology & Electronics20.04×
06BurgaTechnology & Electronics15.04×
07Digital electronicsTechnology & Electronics13.13×
08Backcountry skiingSports6.87×
09SnapchatInternet & Social Media6.80×
10Unique GiftsShopping6.76×
11Dog healthPets & Animals6.60×
12Cat play and toysPets & Animals6.23×
13Pomeranian (dog)Pets & Animals6.14×
14PoodlePets & Animals5.58×
15Dog harnessPets & Animals5.47×
16Dog collarPets & Animals5.45×
17Stranger ThingsMovies & TV4.85×
18Dog walkingPets & Animals4.85×
19TikTokInternet & Social Media3.88×
20Harry PotterMovies & TV2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phone accessories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phone accessories audience · What stands out
TraitClusterDeviationScore
IndividualismJOY5.22×
Convenience OrientationPREMIUM4.30×
Healthy LifestyleBALANCE3.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phone accessories audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.84×
Quality AwarenessPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile phone accessories have in Germany?

Mobile phone accessories has an estimated audience of 1,105,054 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Mobile phone accessories fans?

37.5% of Mobile phone accessories fans are female, 62.5% are male, with an average age of 36.9 years.

03

Which brands do Mobile phone accessories fans like most?

Mobile phone accessories fans show strongest brand affinity for Refurbed (22.64×), Apple Store (27.08×), and Swappie (32.51×) over the country average.

04

Where do Mobile phone accessories fans live in Germany?

Mobile phone accessories fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hessen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile phone accessories fans also like?

Beyond Mobile phone accessories itself, the audience over-indexes on Apple Store (27.08×), Swappie (32.51×), Digital electronics (13.13×), and Powerbank (20.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Mobile phone accessories audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile phone accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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