Mobile phone accessories Audience in Germany
Mobile phone accessories has an estimated audience of 1,105,054 people in Germany. 37.5% are female, 62.5% are male, average age 36.9. Top regions: Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Refurbed, Apple Store, Swappie, Digital electronics, Powerbank.
The average Mobile phone accessories fan in Germany is 36.9 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Refurbed, Apple Store, Swappie, with strongest over-indexing on Refurbed (22.64× the country average). Demographically, the Mobile phone accessories audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile phone accessories fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 36.9 |
| Estimated audience size | 1,105,054 |
Audience persona
The typical Mobile phone accessories fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Refurbed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 229,608 | 2.73× |
| Baden-Württemberg | 74,054 | 0.49× |
| Nordrhein-Westfalen | 68,671 | 0.28× |
| Bayern | 67,896 | 0.38× |
| Rheinland-Pfalz | 56,967 | 1.03× |
| Berlin | 56,802 | 1.15× |
| Thüringen | 52,239 | 1.86× |
| Niedersachsen | 51,124 | 0.48× |
| Sachsen | 51,117 | 0.94× |
| Schleswig-Holstein | 48,811 | 1.23× |
| Brandenburg | 46,921 | 1.37× |
| Hamburg | 32,827 | 1.31× |
| Sachsen-Anhalt | 30,440 | 1.06× |
| Mecklenburg-Vorpommern | 26,773 | 1.27× |
| Bremen | 17,412 | 1.84× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Refurbed | 22.64× | Technology & Electronics |
| Apple Store | 27.08× | Shopping |
| Swappie | 32.51× | Technology & Electronics |
| Digital electronics | 13.13× | Technology & Electronics |
| Powerbank | 20.04× | Technology & Electronics |
| TikTok | 3.88× | Internet & Social Media |
| Phablet | 20.17× | Technology & Electronics |
| Dog health | 6.6× | Pets & Animals |
| Burga | 15.04× | Technology & Electronics |
| Euphoria | 3.9× | Movies & TV |
| Dog collar | 5.45× | Pets & Animals |
| Stranger Things | 4.85× | Movies & TV |
| Pomeranian (dog) | 6.14× | Pets & Animals |
| Unique Gifts | 6.76× | Shopping |
| Cat play and toys | 6.23× | Pets & Animals |
| Dog walking | 4.85× | Pets & Animals |
| Harry Potter | 2.66× | Movies & TV |
| Snapchat | 6.8× | Internet & Social Media |
| Dog harness | 5.47× | Pets & Animals |
| Backcountry skiing | 6.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Sustainability | BALANCE | 1.82 |
| Sports Activity | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.59 |
| Individualism | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.8% |
| United States | 11.8% |
| Japan | 10.1% |
See Mobile phone accessories audiences in other countries
- Mobile phone accessories — United States
- Mobile phone accessories — United Kingdom
- Mobile phone accessories — France
- Mobile phone accessories — Italy
- Mobile phone accessories — Spain
- Mobile phone accessories — Brazil
- Mobile phone accessories — Japan
- Mobile phone accessories — South Korea
- Mobile phone accessories — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile phone accessories have in Germany?
Mobile phone accessories has an estimated audience of 1,105,054 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Mobile phone accessories fans?
37.5% of Mobile phone accessories fans are female, 62.5% are male, with an average age of 36.9 years.
Which brands do Mobile phone accessories fans like most?
Mobile phone accessories fans show strongest brand affinity for Refurbed (22.64×), Apple Store (27.08×), and Swappie (32.51×) over the country average.
Where do Mobile phone accessories fans live in Germany?
Mobile phone accessories fans in Germany are most concentrated in Hessen (reach 229,608), Baden-Württemberg (reach 74,054), and Nordrhein-Westfalen (reach 68,671). These three regions account for the largest share of the active audience.
What other brands do Mobile phone accessories fans also like?
Beyond Mobile phone accessories itself, the audience over-indexes on Apple Store (27.08×), Swappie (32.51×), Digital electronics (13.13×), and Powerbank (20.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile phone accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.