Powerbank Audience in Germany
Powerbank has an estimated audience of 1,873,312 people in Germany. 46.0% are female, 54.0% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Hückelhoven, Progressive rock, Commercial mortgage, Stradivarius.
The average Powerbank fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Hückelhoven, Progressive rock, with strongest over-indexing on Gil Ofarim (2.58× the country average). Demographically, the Powerbank audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Powerbank fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.8 |
| Estimated audience size | 1,873,312 |
Audience persona
The typical Powerbank fan in Germany is balanced, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 449,359 | 1.1× |
| Bayern | 329,044 | 1.09× |
| Baden-Württemberg | 278,023 | 1.09× |
| Niedersachsen | 197,103 | 1.08× |
| Hessen | 145,569 | 1.02× |
| Sachsen | 109,562 | 1.19× |
| Rheinland-Pfalz | 90,405 | 0.96× |
| Berlin | 84,402 | 1.01× |
| Schleswig-Holstein | 64,928 | 0.97× |
| Brandenburg | 62,362 | 1.07× |
| Thüringen | 51,227 | 1.07× |
| Sachsen-Anhalt | 48,955 | 1.01× |
| Hamburg | 44,751 | 1.06× |
| Mecklenburg-Vorpommern | 20,026 | 0.56× |
| Saarland | 18,713 | 0.81× |
| Bremen | 14,516 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.58× | Music & Radio |
| Hückelhoven | 10.72× | Travel & Leisure |
| Progressive rock | 1.81× | Music & Radio |
| Commercial mortgage | 2.09× | Business & Career |
| Stradivarius | 1.59× | Shopping |
| Home Delivery | 1.78× | Food & Beverages |
| Fatteh | 6.5× | Food & Beverages |
| myDealZ | 1.6× | Shopping |
| Cachorro | 1.84× | Pets & Animals |
| Graham Greene (actor) | 1.68× | |
| Emma Hewitt | 5.5× | Music & Radio |
| Jaguar F-Pace | 2.54× | Cars & Mobility |
| Giotto | 2.28× | Food & Beverages |
| Buddy – The Buddy Holly Story | 1.81× | Music & Radio |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| De Buyer | 3.94× | Home & Garden |
| Theocracy | 3.78× | Music & Radio |
| Information sensitivity | 1.91× | Technology & Electronics |
| Glashütte | 1.51× | Travel & Leisure |
| Caprivi Strip | 3.33× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Sustainability | BALANCE | 1.33 |
| Luxury Orientation | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.3% |
| Poland | 11.8% |
| Netherlands | 9.2% |
See Powerbank audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Powerbank have in Germany?
Powerbank has an estimated audience of 1,873,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Powerbank fans?
46.0% of Powerbank fans are female, 54.0% are male, with an average age of 40.8 years.
Which brands do Powerbank fans like most?
Powerbank fans show strongest brand affinity for Gil Ofarim (2.58×), Hückelhoven (10.72×), and Progressive rock (1.81×) over the country average.
Where do Powerbank fans live in Germany?
Powerbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 449,359), Bayern (reach 329,044), and Baden-Württemberg (reach 278,023). These three regions account for the largest share of the active audience.
What other brands do Powerbank fans also like?
Beyond Powerbank itself, the audience over-indexes on Hückelhoven (10.72×), Progressive rock (1.81×), Commercial mortgage (2.09×), and Stradivarius (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Powerbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.