Rascasse Audience Intelligence

Powerbank Audience in Germany

A data profile of the people who buy, follow and care about Powerbank in Germany — modelled from more than twelve digital signal sources. Powerbank has an estimated audience of 1,780,732 people in Germany.

#2125among Topic in Germany#203in Technology & Electronics

The average Powerbank fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Mobile phone accessories, Office 365, with strongest over-indexing on Google Drive (9.19× the country average).

Demographically, the Powerbank audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Powerbank fan in Germany is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powerbank profile in Germany.

Audience size
1.8M
in Germany
Gender
42.0%♀
58.0% male
Age
39.0
average years
Country rank
#3781
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powerbank fans

42.0% are female, 58.0% are male, average age 39.0.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Powerbank audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age39.0
Estimated audience size1,780,732
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Powerbank audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Powerbank audience comes from Germany.

Worldwide audience distribution share by country for Powerbank
CountryShare
Germany20.7%
Poland11.6%
Netherlands8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powerbank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Powerbank fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.18×
02Brandenburg~60K1.09×
03Thüringen~50K1.09×
04Nordrhein-Westfalen~400K1.06×
05Niedersachsen~200K1.06×
06Sachsen-Anhalt~50K1.06×
07Baden-Württemberg~200K1.05×
08Bayern~300K1.03×
09Hamburg~40K1.02×
10Hessen~100K0.97×
11Rheinland-Pfalz~80K0.97×
12Berlin~70K0.96×
13Schleswig-Holstein~60K0.96×
14Bremen~10K0.91×
15Saarland~20K0.85×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Powerbank, Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powerbank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powerbank audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics20.04×
02DuvetHome & Garden13.69×
03Google DriveTechnology & Electronics9.19×
04Office 365Technology & Electronics9.01×
05PhotocopierBusiness & Career8.81×
06WebExTechnology & Electronics8.75×
07Apple StoreShopping7.68×
08Advanced Micro DevicesTechnology & Electronics5.81×
09Wireless speakersTechnology & Electronics5.70×
10Desktop computersTechnology & Electronics5.37×
11Google ChromeInternet & Social Media4.76×
12Google MapsInternet & Social Media4.40×
13RefrigeratorHome & Garden4.28×
14Ornamental plantHome & Garden4.12×
15Instant GamingGames3.59×
16SteamGames2.97×
17Google NewsNews2.64×
18Mobile gameGames2.17×
19NatureHome & Garden1.66×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powerbank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powerbank audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.35×
PatriotismCONSERVATISM1.35×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powerbank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
DIY MentalityTHRILL0.85×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powerbank have in Germany?

Powerbank has an estimated audience of 1,780,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Powerbank fans?

42.0% of Powerbank fans are female, 58.0% are male, with an average age of 39.0 years.

03

Which brands do Powerbank fans like most?

Powerbank fans show strongest brand affinity for Google Drive (9.19×), Mobile phone accessories (20.04×), and Office 365 (9.01×) over the country average.

04

Where do Powerbank fans live in Germany?

Powerbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Powerbank fans also like?

Beyond Powerbank itself, the audience over-indexes on Mobile phone accessories (20.04×), Office 365 (9.01×), Google Maps (4.4×), and Apple Store (7.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Powerbank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Powerbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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