Mobile game Audience in Germany
Mobile game has an estimated audience of 9,316,058 people in Germany. 44.2% are female, 55.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Gaming, Gaming computer, TikTok, Fortnite.
The average Mobile game fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Gaming, Gaming computer, with strongest over-indexing on Twitch (3.92× the country average). Demographically, the Mobile game audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 38.5 |
| Estimated audience size | 9,316,058 |
Audience persona
The typical Mobile game fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,060,098 | 1.01× |
| Bayern | 1,441,344 | 0.96× |
| Baden-Württemberg | 1,207,830 | 0.95× |
| Hessen | 958,026 | 1.35× |
| Niedersachsen | 810,525 | 0.9× |
| Berlin | 704,361 | 1.69× |
| Sachsen | 389,424 | 0.85× |
| Rheinland-Pfalz | 369,026 | 0.79× |
| Schleswig-Holstein | 311,573 | 0.93× |
| Hamburg | 240,428 | 1.14× |
| Thüringen | 233,789 | 0.98× |
| Brandenburg | 233,263 | 0.81× |
| Mecklenburg-Vorpommern | 185,260 | 1.04× |
| Sachsen-Anhalt | 158,665 | 0.66× |
| Saarland | 126,764 | 1.11× |
| Bremen | 65,720 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 3.92× | Games |
| Gaming | 5.26× | Games |
| Gaming computer | 4.97× | Technology & Electronics |
| TikTok | 2.04× | Internet & Social Media |
| Fortnite | 4.66× | Games |
| PC game | 4.04× | Games |
| Counter-Strike: Global Offensive | 5.22× | Games |
| Epic Games | 4.63× | Games |
| Gamer | 3.42× | Games |
| League of Legends | 3.96× | Games |
| Call of Duty | 4.09× | Games |
| Call of Duty | 5.68× | Games |
| World of Warcraft | 3.59× | Games |
| Playstation 5 | 3.37× | Games |
| Smartphones | 1.64× | Technology & Electronics |
| Personal digital assistant | 7.95× | Technology & Electronics |
| Mobile device | 2.18× | Technology & Electronics |
| Chat GPT | 2.24× | Technology & Electronics |
| Strategy games | 3.28× | Games |
| Steam | 2.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.06 |
| Sports Activity | POWER | 1.04 |
| Social Media Usage | JOY | 1.03 |
| Pet Ownership | JOY | 0.96 |
| Price Sensitivity | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
- Action games (6,487,608)
Frequently asked questions
How many fans does Mobile game have in Germany?
Mobile game has an estimated audience of 9,316,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile game fans?
44.2% of Mobile game fans are female, 55.8% are male, with an average age of 38.5 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Twitch (3.92×), Gaming (5.26×), and Gaming computer (4.97×) over the country average.
Where do Mobile game fans live in Germany?
Mobile game fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,060,098), Bayern (reach 1,441,344), and Baden-Württemberg (reach 1,207,830). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Gaming (5.26×), Gaming computer (4.97×), TikTok (2.04×), and Fortnite (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.