Rascasse Audience Intelligence

Personal digital assistant Audience in Germany

A data profile of the people who buy, follow and care about Personal digital assistant in Germany — modelled from more than twelve digital signal sources. Personal digital assistant has an estimated audience of 805,504 people in Germany.

#3586among Topic in Germany#375in Technology & Electronics

The average Personal digital assistant fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Linux, Mobile operating system, Computer keyboard, with strongest over-indexing on Linux (10.48× the country average).

Demographically, the Personal digital assistant audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personal digital assistant fan in Germany is more male, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Linux.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal digital assistant profile in Germany.

Audience size
806K
in Germany
Gender
42.7%♀
57.3% male
Age
42.6
average years
Country rank
#7846
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal digital assistant fans

42.7% are female, 57.3% are male, average age 42.6.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Personal digital assistant audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age42.6
Estimated audience size805,504
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Personal digital assistant audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Personal digital assistant audience comes from Germany.

Worldwide audience distribution share by country for Personal digital assistant
CountryShare
United States19.3%
India8.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal digital assistant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal digital assistant fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.12×
02Hamburg~20K1.12×
03Berlin~40K1.11×
04Nordrhein-Westfalen~200K1.10×
05Hessen~70K1.09×
06Baden-Württemberg~100K1.06×
07Rheinland-Pfalz~40K1.02×
08Niedersachsen~80K1.01×
09Schleswig-Holstein~30K1.00×
10Bremen~7K0.99×
11Thüringen~20K0.96×
12Saarland~10K0.96×
13Sachsen~40K0.95×
14Brandenburg~20K0.88×
15Sachsen-Anhalt~20K0.88×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Personal digital assistant, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal digital assistant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal digital assistant audience
#·InterestCategoryAffinity×
01Steve WozniakTechnology & Electronics24.12×
02Mobile operating systemTechnology & Electronics20.43×
03LinuxTechnology & Electronics10.48×
04Computer keyboardTechnology & Electronics10.37×
05Jeff BezosBusiness & Career7.80×
06NokiaTechnology & Electronics7.01×
07GPS devicesTechnology & Electronics6.98×
08Headset (audio)Technology & Electronics6.71×
09Wearable technologyTechnology & Electronics5.64×
10WoolworthsShopping3.76×
11Communication designBusiness & Career3.75×
12Computer hardwareTechnology & Electronics3.22×
13Personal computerTechnology & Electronics3.08×
14Netto Marken-DiscountShopping2.54×
15GoogleInternet & Social Media1.75×
16Android (operating system)Technology & Electronics1.73×
17KauflandShopping1.72×
18Social networkInternet & Social Media1.55×
19Mobile phonesTechnology & Electronics1.54×
20EBayShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal digital assistant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal digital assistant audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.36×
ExtroversionTHRILL1.22×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal digital assistant audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.84×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal digital assistant have in Germany?

Personal digital assistant has an estimated audience of 805,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal digital assistant fans?

42.7% of Personal digital assistant fans are female, 57.3% are male, with an average age of 42.6 years.

03

Which brands do Personal digital assistant fans like most?

Personal digital assistant fans show strongest brand affinity for Linux (10.48×), Mobile operating system (20.43×), and Computer keyboard (10.37×) over the country average.

04

Where do Personal digital assistant fans live in Germany?

Personal digital assistant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Personal digital assistant fans also like?

Beyond Personal digital assistant itself, the audience over-indexes on Mobile operating system (20.43×), Computer keyboard (10.37×), Netto Marken-Discount (2.54×), and Woolworths (3.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Personal digital assistant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal digital assistant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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