Personal digital assistant Audience in Germany
Personal digital assistant has an estimated audience of 805,504 people in Germany. 42.7% are female, 57.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Linux, Mobile operating system, Jeff Bezos, Computer keyboard, Netto Marken-Discount.
The average Personal digital assistant fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Linux, Mobile operating system, Jeff Bezos, with strongest over-indexing on Linux (10.48× the country average). Demographically, the Personal digital assistant audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Personal digital assistant fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 42.6 |
| Estimated audience size | 805,504 |
Audience persona
The typical Personal digital assistant fan in Germany is more male, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Linux.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,480 | 1.12× |
| Bayern | 149,305 | 1.15× |
| Baden-Württemberg | 119,135 | 1.08× |
| Niedersachsen | 80,123 | 1.02× |
| Hessen | 68,888 | 1.12× |
| Rheinland-Pfalz | 41,445 | 1.03× |
| Berlin | 41,220 | 1.14× |
| Sachsen | 37,406 | 0.95× |
| Schleswig-Holstein | 28,196 | 0.97× |
| Brandenburg | 21,677 | 0.87× |
| Hamburg | 20,707 | 1.14× |
| Thüringen | 18,388 | 0.9× |
| Sachsen-Anhalt | 16,975 | 0.81× |
| Mecklenburg-Vorpommern | 12,194 | 0.79× |
| Saarland | 9,335 | 0.94× |
| Bremen | 6,557 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Linux | 10.48× | Technology & Electronics |
| Mobile operating system | 20.43× | Technology & Electronics |
| Jeff Bezos | 7.8× | Business & Career |
| Computer keyboard | 10.37× | Technology & Electronics |
| Netto Marken-Discount | 2.54× | Shopping |
| Woolworths | 3.76× | Shopping |
| Headset (audio) | 6.71× | Technology & Electronics |
| Communication design | 3.75× | Business & Career |
| Personal computer | 3.08× | Technology & Electronics |
| GPS devices | 6.98× | Technology & Electronics |
| Computer hardware | 3.22× | Technology & Electronics |
| Steve Wozniak | 24.12× | Technology & Electronics |
| Kaufland | 1.72× | Shopping |
| Mobile phones | 1.54× | Technology & Electronics |
| Social network | 1.55× | Internet & Social Media |
| Wearable technology | 5.64× | Technology & Electronics |
| Android (operating system) | 1.73× | Technology & Electronics |
| EBay | 1.51× | Shopping |
| 1.75× | Internet & Social Media | |
| Nokia | 7.01× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.37 |
| Early Adopter Mentality | POWER | 2.09 |
| Patriotism | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 8.2% |
| Italy | 5.2% |
See Personal digital assistant audiences in other countries
- Personal digital assistant — United States
- Personal digital assistant — United Kingdom
- Personal digital assistant — France
- Personal digital assistant — Italy
- Personal digital assistant — Spain
- Personal digital assistant — Brazil
- Personal digital assistant — Japan
- Personal digital assistant — South Korea
- Personal digital assistant — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personal digital assistant have in Germany?
Personal digital assistant has an estimated audience of 805,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personal digital assistant fans?
42.7% of Personal digital assistant fans are female, 57.3% are male, with an average age of 42.6 years.
Which brands do Personal digital assistant fans like most?
Personal digital assistant fans show strongest brand affinity for Linux (10.48×), Mobile operating system (20.43×), and Jeff Bezos (7.8×) over the country average.
Where do Personal digital assistant fans live in Germany?
Personal digital assistant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,480), Bayern (reach 149,305), and Baden-Württemberg (reach 119,135). These three regions account for the largest share of the active audience.
What other brands do Personal digital assistant fans also like?
Beyond Personal digital assistant itself, the audience over-indexes on Mobile operating system (20.43×), Jeff Bezos (7.8×), Computer keyboard (10.37×), and Netto Marken-Discount (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal digital assistant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.