Rascasse Audience Intelligence

Linux Audience in Germany

A data profile of the people who buy, follow and care about Linux in Germany — modelled from more than twelve digital signal sources. Linux has an estimated audience of 2,790,061 people in Germany.

#1408among Topic in Germany#136in Technology & Electronics

The average Linux fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Freeware, Opera (web browser), Google Drive, with strongest over-indexing on Freeware (3.44× the country average).

Demographically, the Linux audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Linux fan in Germany is balanced, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Freeware.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linux profile in Germany.

Audience size
2.8M
in Germany
Gender
47.5%♀
52.5% male
Age
38.5
average years
Country rank
#2327
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Linux fans

47.5% are female, 52.5% are male, average age 38.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Linux audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age38.5
Estimated audience size2,790,061
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Linux audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Linux audience comes from Germany.

Worldwide audience distribution share by country for Linux
CountryShare
United States22.2%
India5.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linux audience in Germany is strongest.

Fig. 05

Top regions by affinity

Linux fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.18×
02Bremen~30K1.13×
03Bayern~500K1.10×
04Baden-Württemberg~400K1.09×
05Niedersachsen~300K1.07×
06Sachsen~100K1.03×
07Schleswig-Holstein~100K1.02×
08Nordrhein-Westfalen~600K1.01×
09Berlin~100K1.01×
10Rheinland-Pfalz~100K0.99×
11Thüringen~70K0.98×
12Saarland~30K0.96×
13Brandenburg~80K0.88×
14Sachsen-Anhalt~60K0.87×
15Mecklenburg-Vorpommern~50K0.86×
16Hamburg~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Linux, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linux audience
#·InterestCategoryAffinity×
01Portable computerTechnology & Electronics15.74×
02Wearable computerTechnology & Electronics11.35×
03Opera (web browser)Internet & Social Media9.81×
04Cascading Style SheetsInternet & Social Media9.10×
05Origin (digital distribution software)Games7.46×
06BratislavaTravel & Leisure7.10×
07GPS devicesTechnology & Electronics5.64×
08TouchscreenTechnology & Electronics5.59×
09OneDriveTechnology & Electronics4.82×
10Dropbox (service)Technology & Electronics4.76×
11Groovy (programming language)Technology & Electronics4.22×
12Google DriveTechnology & Electronics4.12×
13FreewareTechnology & Electronics3.44×
14Sport BildSports2.91×
15GeminiTechnology & Electronics2.89×
16Domain Name SystemInternet & Social Media2.52×
17FRITZ!BoxTechnology & Electronics2.50×
18CommerzbankBusiness & Career1.71×
19EBayShopping1.56×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linux audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.18×
Convenience OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linux audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
DIY MentalityTHRILL0.96×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Linux have in Germany?

Linux has an estimated audience of 2,790,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Linux fans?

47.5% of Linux fans are female, 52.5% are male, with an average age of 38.5 years.

03

Which brands do Linux fans like most?

Linux fans show strongest brand affinity for Freeware (3.44×), Opera (web browser) (9.81×), and Google Drive (4.12×) over the country average.

04

Where do Linux fans live in Germany?

Linux fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Linux fans also like?

Beyond Linux itself, the audience over-indexes on Opera (web browser) (9.81×), Google Drive (4.12×), Bratislava (7.1×), and Germany (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Linux audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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