Linux Audience in Germany
Linux has an estimated audience of 2,790,061 people in Germany. 47.5% are female, 52.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Freeware, Opera (web browser), Google Drive, Bratislava, Germany.
The average Linux fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Freeware, Opera (web browser), Google Drive, with strongest over-indexing on Freeware (3.44× the country average). Demographically, the Linux audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Linux fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.5 |
| Estimated audience size | 2,790,061 |
Audience persona
The typical Linux fan in Germany is balanced, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Freeware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 636,904 | 1.04× |
| Bayern | 515,782 | 1.15× |
| Baden-Württemberg | 422,577 | 1.11× |
| Niedersachsen | 293,550 | 1.08× |
| Hessen | 265,000 | 1.25× |
| Sachsen | 139,389 | 1.02× |
| Rheinland-Pfalz | 136,416 | 0.98× |
| Berlin | 132,852 | 1.06× |
| Schleswig-Holstein | 99,143 | 0.99× |
| Brandenburg | 74,008 | 0.86× |
| Thüringen | 65,774 | 0.93× |
| Sachsen-Anhalt | 60,864 | 0.84× |
| Hamburg | 52,719 | 0.84× |
| Mecklenburg-Vorpommern | 43,534 | 0.82× |
| Saarland | 30,668 | 0.9× |
| Bremen | 27,369 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 3.44× | Technology & Electronics |
| Opera (web browser) | 9.81× | Internet & Social Media |
| Google Drive | 4.12× | Technology & Electronics |
| Bratislava | 7.1× | Travel & Leisure |
| Germany | 1.51× | Travel & Leisure |
| Wearable computer | 11.35× | Technology & Electronics |
| Cascading Style Sheets | 9.1× | Internet & Social Media |
| OneDrive | 4.82× | Technology & Electronics |
| FRITZ!Box | 2.5× | Technology & Electronics |
| Sport Bild | 2.91× | Sports |
| Portable computer | 15.74× | Technology & Electronics |
| Aral AG | 1.92× | Cars & Mobility |
| Gemini | 2.89× | Technology & Electronics |
| Dropbox (service) | 4.76× | Technology & Electronics |
| Touchscreen | 5.59× | Technology & Electronics |
| Origin (digital distribution software) | 7.46× | Games |
| Groovy (programming language) | 4.22× | Technology & Electronics |
| Domain Name System | 2.52× | Internet & Social Media |
| Natural World | 1.74× | Fashion & Accessoires |
| EBay | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.15 |
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
See Linux audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Linux have in Germany?
Linux has an estimated audience of 2,790,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Linux fans?
47.5% of Linux fans are female, 52.5% are male, with an average age of 38.5 years.
Which brands do Linux fans like most?
Linux fans show strongest brand affinity for Freeware (3.44×), Opera (web browser) (9.81×), and Google Drive (4.12×) over the country average.
Where do Linux fans live in Germany?
Linux fans in Germany are most concentrated in Nordrhein-Westfalen (reach 636,904), Bayern (reach 515,782), and Baden-Württemberg (reach 422,577). These three regions account for the largest share of the active audience.
What other brands do Linux fans also like?
Beyond Linux itself, the audience over-indexes on Opera (web browser) (9.81×), Google Drive (4.12×), Bratislava (7.1×), and Germany (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.