A data profile of the people who buy, follow and care about Linux in United Kingdom — modelled from more than twelve digital signal sources. Linux has an estimated audience of 5,441,038 people in United Kingdom.
The average Linux fan in United Kingdom is 41.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Heart (novel), OneDrive, Barbie, with strongest over-indexing on Heart (novel) (7.63× the country average).
Demographically, the Linux audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Linux fan in United Kingdom is balanced, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Linux profile in United Kingdom.
53.2% are female, 46.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.2 |
| Estimated audience size | 5,441,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Linux audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Yorkshire and the Humber | ~600K | 1.29× | |
| 03 | Northern Ireland | ~200K | 1.08× | |
| 04 | South East | ~800K | 1.07× | |
| 05 | Scotland | ~500K | 1.06× | |
| 06 | Wales | ~300K | 1.05× | |
| 07 | North East | ~200K | 1.04× | |
| 08 | East Midlands | ~400K | 0.93× | |
| 09 | East of England | ~500K | 0.92× | |
| 10 | South West | ~400K | 0.88× | |
| 11 | England | ~4M | 0.80× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Edge | Technology & Electronics | 9.73× | ||
| 02 | Heart (novel) | Literature | 7.63× | ||
| 03 | Google Calendar | Internet & Social Media | 5.69× | ||
| 04 | OneDrive | Technology & Electronics | 5.23× | ||
| 05 | Dropbox (service) | Technology & Electronics | 4.72× | ||
| 06 | Barbie | Movies & TV | 3.68× | ||
| 07 | TradingView | Business & Career | 3.64× | ||
| 08 | Freeware | Technology & Electronics | 3.05× | ||
| 09 | Office 365 | Technology & Electronics | 2.46× | ||
| 10 | Free software | Technology & Electronics | 2.24× | ||
| 11 | Google Drive | Technology & Electronics | 2.12× | ||
| 12 | Sky Bet | Games | 1.90× | ||
| 13 | Superman | Movies & TV | 1.82× | ||
| 14 | Google Docs | Internet & Social Media | 1.67× | ||
| 15 | Watch | Fashion & Accessoires | 1.65× | ||
| 16 | Online games | Games | 1.63× | ||
| 17 | Streaming media | Technology & Electronics | 1.60× | ||
| 18 | BBC News | Movies & TV | 1.53× | ||
| 19 | BBC Sport | Sports | 1.52× | ||
| 20 | Instant messaging | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.62× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 0.99× | |
| Pet Ownership | JOY | 1.01× |
Linux has an estimated audience of 5,441,038 people in United Kingdom, concentrated in England and South East.
53.2% of Linux fans are female, 46.8% are male, with an average age of 41.2 years.
Linux fans show strongest brand affinity for Heart (novel) (7.63×), OneDrive (5.23×), and Barbie (3.68×) over the country average.
Linux fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on OneDrive (5.23×), Barbie (3.68×), Google Calendar (5.69×), and Superman (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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