BBC News Audience in United Kingdom
BBC News has an estimated audience of 11,721,077 people in United Kingdom. 60.3% are female, 39.7% are male, average age 42.6. Top regions: England, South East, Yorkshire and the Humber.
The average BBC News fan in United Kingdom is 42.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the BBC News audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Movies & TV · Type: TV Channel · Subtype: Newspaper
Demographics of BBC News fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.6 |
| Estimated audience size | 11,721,077 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,967,159 | 0.73× |
| South East | 1,730,484 | 1.1× |
| Yorkshire and the Humber | 1,261,864 | 1.34× |
| Scotland | 1,218,222 | 1.15× |
| South West | 966,981 | 1× |
| East of England | 881,288 | 0.82× |
| North West | 742,663 | 0.59× |
| Wales | 726,689 | 1.09× |
| East Midlands | 685,030 | 0.83× |
| West Midlands | 621,380 | 1.24× |
| North East | 489,946 | 1.07× |
| Northern Ireland | 370,577 | 1.03× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.13 |
| Sustainability | BALANCE | 1.1 |
| Individualism | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.8% |
| United States | 5.9% |
| India | 3.1% |
See BBC News audiences in other countries
More Newspaper audiences in United Kingdom
- Daily Express (20,214,446)
- Daily Mirror (17,989,136)
- The Guardian (14,719,554)
- Daily Mail (11,689,919)
- Liverpool Echo (11,190,709)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for BBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.