Rascasse Audience Intelligence

ITV News Audience Demographics in United Kingdom

ITV News has an estimated audience of 6.7M people in United Kingdom.

#4among News in United Kingdom
#12among TV channels in United Kingdom
#17in News

The average ITV News fan in United Kingdom is 45.3 years old, more female, and lives primarily in North West.

By number of fans, ITV News ranks #4 among the 598 objects in News in United Kingdom — 32.6× the group median.

Its fans are 3.2 years older than the group average of 42.1.

Women make up 69.5% of the fan base, 20.6 percentage points more than the group average.

Compared with the other 597 objects in News, ITV News fans stand out for their interest in Queens, Channel 4 News and The Daily Mash.

Most fans live in North West, South East, South West.

Top affinities include Queens, Channel 4 News, The Daily Mash, with strongest over-indexing on Queens (13.61× the country average).

Demographically, the ITV News audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

The typical ITV News fan in United Kingdom is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Queens.

Category: News · Type: TV Channel · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United Kingdom
Gender
69.5%♀
30.5% male
Age
45.3
average years
Country rank
#957
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of ITV News

69.5% are female, 30.5% are male, average age 45.3.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for ITV News audience in United Kingdom
MetricValue
Female69.5%
Male30.5%
Average age45.3
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the ITV News audience in United Kingdom
Age bracketShare%
16-248%
25-3415%
35-4419%
45-5427%
55+31%
Fig. 04

Worldwide distribution

89.2%

of the worldwide ITV News audience comes from United Kingdom.

Worldwide audience distribution share by country for ITV News
CountryShare
United Kingdom89.2%
United States2.5%
Ireland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ITV News fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~800K1.42×
02North West~1M1.30×
03Wales~400K1.29×
04East Midlands~600K1.20×
05East of England~700K1.16×
06Northern Ireland~200K1.10×
07South East~900K0.96×
08North East~200K0.93×
09Yorkshire and the Humber~400K0.81×
10West Midlands~400K0.69×
11Scotland~300K0.61×
12Greater London~500K0.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ITV News audience vs. the country average
#·InterestCategoryAffinity×
01QueensTravel & Leisure13.61×
02Channel 4 NewsMovies & TV10.95×
03The Daily MashNews10.63×
04Ed MilibandPolitics & Society10.18×
05BBC ScotlandMovies & TV10.10×
06MonsoonTravel & Leisure9.59×
07The ScotsmanNews9.55×
08Slim-fit pantsFashion & Accessoires6.94×
09This Morning (TV programme)Movies & TV6.78×
10CNNNews5.34×
11Belfast TelegraphNews4.80×
12Manchester Evening NewsNews4.49×
13EurostarCars & Mobility4.31×
14Sky NewsNews3.71×
15Mail OnlineNews3.55×
16BBC NewsNews2.75×
17Daily MirrorNews2.69×
18The GuardianNews2.36×
19Daily ExpressNews2.08×
20Daily MailNews2.06×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ITV News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ITV News audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.49×
MindfulnessBALANCE1.26×
CreativityOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ITV News audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Early Adopter MentalityPOWER0.93×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in ITV News over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/itv-news-39667” · Methodology