A data profile of the people who buy, follow and care about ITV News in United Kingdom — modelled from more than twelve digital signal sources. ITV News has an estimated audience of 4,425,922 people in United Kingdom.
The average ITV News fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Queens, BBC Scotland, Channel 4 News, with strongest over-indexing on Queens (13.61× the country average).
Demographically, the ITV News audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical ITV News fan in United Kingdom is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Queens.
The key figures that characterise the ITV News profile in United Kingdom.
69.5% are female, 30.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.6 |
| Estimated audience size | 4,425,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide ITV News audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 86.9% |
| United States | 4.2% |
| Ireland | 1.3% |
Where the ITV News audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~500K | 1.42× | |
| 02 | Wales | ~300K | 1.34× | |
| 03 | North West | ~600K | 1.30× | |
| 04 | East Midlands | ~400K | 1.20× | |
| 05 | East of England | ~500K | 1.16× | |
| 06 | Northern Ireland | ~200K | 1.15× | |
| 07 | South East | ~600K | 0.96× | |
| 08 | North East | ~200K | 0.93× | |
| 09 | England | ~3.5M | 0.86× | |
| 10 | Yorkshire and the Humber | ~300K | 0.81× | |
| 11 | West Midlands | ~100K | 0.69× | |
| 12 | Scotland | ~300K | 0.64× | |
| 13 | Greater London | ~300K | 0.53× |
The strongest cross-interests of the ITV News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens | Travel & Leisure | 13.61× | ||
| 02 | Channel 4 News | Movies & TV | 10.95× | ||
| 03 | The Daily Mash | News | 10.63× | ||
| 04 | Ed Miliband | Politics & Society | 10.18× | ||
| 05 | BBC Scotland | Movies & TV | 10.10× | ||
| 06 | Monsoon | Travel & Leisure | 9.59× | ||
| 07 | The Scotsman | News | 9.55× | ||
| 08 | Slim-fit pants | Fashion & Accessoires | 6.94× | ||
| 09 | This Morning (TV programme) | Movies & TV | 6.78× | ||
| 10 | CNN | Movies & TV | 5.34× | ||
| 11 | Belfast Telegraph | News | 4.80× | ||
| 12 | Manchester Evening News | News | 4.49× | ||
| 13 | Eurostar | Cars & Mobility | 4.31× | ||
| 14 | Sky News | Sports | 3.71× | ||
| 15 | Mail Online | News | 3.55× | ||
| 16 | The Independent | News | 3.22× | ||
| 17 | BBC News | Movies & TV | 2.75× | ||
| 18 | Daily Mirror | News | 2.69× | ||
| 19 | The Guardian | News | 2.36× | ||
| 20 | Daily Express | News | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Mindfulness | BALANCE | 1.26× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Pet Ownership | JOY | 0.99× |
ITV News has an estimated audience of 4,425,922 people in United Kingdom, concentrated in England and North West.
69.5% of ITV News fans are female, 30.5% are male, with an average age of 44.6 years.
ITV News fans show strongest brand affinity for Queens (13.61×), BBC Scotland (10.1×), and Channel 4 News (10.95×) over the country average.
ITV News fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond ITV News itself, the audience over-indexes on BBC Scotland (10.1×), Channel 4 News (10.95×), Mail Online (3.55×), and The Daily Mash (10.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for ITV News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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