The Daily T Audience in United Kingdom
The Daily T has an estimated audience of 3,906,871 people in United Kingdom. 54.0% are female, 46.0% are male, average age 44.7. Top brand affinities: Google Docs, BBC iPlayer, Waterstones, Crossword, Social science.
Top brand affinities include Google Docs, BBC iPlayer, Waterstones, with strongest over-indexing on Google Docs (1.72× the country average). Demographically, the The Daily T audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Podcast
Demographics of The Daily T fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.7 |
| Estimated audience size | 3,906,871 |
Audience persona
The typical The Daily T fan in United Kingdom is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Google Docs.
Top brand affinities of The Daily T fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 1.72× | Internet & Social Media |
| BBC iPlayer | 1.52× | Movies & TV |
| Waterstones | 1.63× | Literature |
| Crossword | 1.91× | Games |
| Social science | 1.53× | Business & Career |
| Genetics | 1.62× | Kids & Family |
| Google Drive | 1.57× | Technology & Electronics |
| Scooby-Doo | 1.81× | Movies & TV |
| 1.6× | Internet & Social Media | |
| Activism | 1.68× | Politics & Society |
| Dune | 1.65× | Movies & TV |
| The Times | 1.61× | News |
| Political science | 1.99× | Business & Career |
| Political party | 1.52× | Politics & Society |
| Quiz | 1.55× | Games |
| Channel 5 (UK) | 1.54× | Movies & TV |
| Vanessa Kirby | 2.42× | Movies & TV |
| Robert Redford | 1.82× | Movies & TV |
| Audiobook | 1.59× | Literature |
| Crime fiction | 1.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Spirituality | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Career Orientation | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 74.0% |
| Australia | 18.7% |
| United States | 1.2% |
See The Daily T audiences in other countries
More Politics & Society audiences in United Kingdom
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How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for The Daily T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.