A data profile of the people who buy, follow and care about The Daily T in United Kingdom — modelled from more than twelve digital signal sources. The Daily T has an estimated audience of 4,032,887 people in United Kingdom.
The Daily T has an estimated audience of 4,032,887 people in United Kingdom. 54.0% are female, 46.0% are male, average age 44.7. Top brand affinities: Google Docs, Waterstones, BBC iPlayer, Crossword, Google Drive.
Top brand affinities include Google Docs, Waterstones, BBC iPlayer, with strongest over-indexing on Google Docs (1.72× the country average).
Demographically, the The Daily T audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical The Daily T fan in United Kingdom is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Google Docs.
The key figures that characterise the The Daily T profile in United Kingdom.
54.0% are female, 46.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.7 |
| Estimated audience size | 4,032,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide The Daily T audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 74.4% |
| Australia | 18.4% |
| United States | 1.1% |
The strongest cross-interests of the The Daily T audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 1.99× | ||
| 02 | Crossword | Games | 1.91× | ||
| 03 | Robert Redford | Movies & TV | 1.82× | ||
| 04 | Scooby-Doo | Movies & TV | 1.81× | ||
| 05 | Google Docs | Internet & Social Media | 1.72× | ||
| 06 | Internet Movie Database | Movies & TV | 1.69× | ||
| 07 | Activism | Politics & Society | 1.68× | ||
| 08 | Dune | Movies & TV | 1.65× | ||
| 09 | Waterstones | Literature | 1.63× | ||
| 10 | Genetics | Kids & Family | 1.62× | ||
| 11 | The Times | News | 1.61× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Audiobook | Literature | 1.59× | ||
| 14 | Crime fiction | Literature | 1.58× | ||
| 15 | Google Drive | Technology & Electronics | 1.57× | ||
| 16 | Quiz | Games | 1.55× | ||
| 17 | Channel 5 (UK) | Movies & TV | 1.54× | ||
| 18 | Social science | Business & Career | 1.53× | ||
| 19 | BBC iPlayer | Movies & TV | 1.52× | ||
| 20 | Political party | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Spirituality | BALANCE | 1.37× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Creativity | OPEN | 1.04× | |
| DIY Mentality | THRILL | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Daily T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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