A data profile of the people who buy, follow and care about Linux in Italy — modelled from more than twelve digital signal sources. Linux has an estimated audience of 4,641,500 people in Italy.
The average Linux fan in Italy is 41.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Touchscreen, Gemini, Wearable computer, with strongest over-indexing on Touchscreen (6.35× the country average).
Demographically, the Linux audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Linux fan in Italy is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Touchscreen.
The key figures that characterise the Linux profile in Italy.
46.3% are female, 53.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 41.3 |
| Estimated audience size | 4,641,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Linux audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~400K | 1.32× | |
| 02 | Lombardy | ~1M | 1.28× | |
| 03 | Campania | ~600K | 1.16× | |
| 04 | Piedmont | ~400K | 1.15× | |
| 05 | Lazio | ~600K | 1.14× | |
| 06 | Abruzzo | ~100K | 1.12× | |
| 07 | Sicilia | ~400K | 1.09× | |
| 08 | Veneto | ~400K | 1.09× | |
| 09 | Emilia-Romagna | ~400K | 1.07× | |
| 10 | Friuli-Venezia Giulia | ~90K | 1.03× | |
| 11 | Trentino-Alto Adige/Südtirol | ~90K | 1.00× | |
| 12 | Tuscany | ~300K | 0.99× | |
| 13 | Calabria | ~100K | 0.98× | |
| 14 | Liguria | ~100K | 0.97× | |
| 15 | Umbria | ~70K | 0.97× | |
| 16 | Marche | ~100K | 0.90× | |
| 17 | Molise | ~20K | 0.87× | |
| 18 | Aosta Valley | ~10K | 0.87× | |
| 19 | Basilicata | ~40K | 0.86× | |
| 20 | Sardinia | ~100K | 0.81× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable computer | Technology & Electronics | 11.88× | ||
| 02 | Ubuntu (operating system) | Technology & Electronics | 8.47× | ||
| 03 | User interface | Technology & Electronics | 7.41× | ||
| 04 | Touchscreen | Technology & Electronics | 6.35× | ||
| 05 | Personal digital assistant | Technology & Electronics | 5.59× | ||
| 06 | Wearable technology | Technology & Electronics | 5.46× | ||
| 07 | OneDrive | Technology & Electronics | 4.63× | ||
| 08 | GPS devices | Technology & Electronics | 4.42× | ||
| 09 | Google Calendar | Internet & Social Media | 4.24× | ||
| 10 | OpenAI | Technology & Electronics | 3.39× | ||
| 11 | Gemini | Technology & Electronics | 2.94× | ||
| 12 | Personal computer | Technology & Electronics | 2.94× | ||
| 13 | Chat GPT | Technology & Electronics | 2.40× | ||
| 14 | Programming language | Technology & Electronics | 2.27× | ||
| 15 | Day | Business & Career | 2.06× | ||
| 16 | Watch | Fashion & Accessoires | 1.96× | ||
| 17 | Gmail | Internet & Social Media | 1.91× | ||
| 18 | Internal Revenue Service | Business & Career | 1.54× | ||
| 19 | UniCredit | Business & Career | 1.53× | ||
| 20 | Poste italiane | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Tradition | CONSERVATISM | 0.91× | |
| Extroversion | THRILL | 0.93× |
Linux has an estimated audience of 4,641,500 people in Italy, concentrated in Lombardy and Lazio.
46.3% of Linux fans are female, 53.7% are male, with an average age of 41.3 years.
Linux fans show strongest brand affinity for Touchscreen (6.35×), Gemini (2.94×), and Wearable computer (11.88×) over the country average.
Linux fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on Gemini (2.94×), Wearable computer (11.88×), Personal computer (2.94×), and Wearable technology (5.46×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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