A data profile of the people who buy, follow and care about Personal computer in Italy — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 7,276,361 people in Italy.
The average Personal computer fan in Italy is 41.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Wikipedia, Mobile game, Satire, with strongest over-indexing on Wikipedia (4.07× the country average).
Demographically, the Personal computer audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Personal computer fan in Italy is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Personal computer profile in Italy.
38.3% are female, 61.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 41.4 |
| Estimated audience size | 7,276,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Personal computer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
Where the Personal computer audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~900K | 1.59× | |
| 02 | Lombardy | ~2M | 1.54× | |
| 03 | Piedmont | ~800K | 1.47× | |
| 04 | Tuscany | ~700K | 1.38× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.36× | |
| 06 | Emilia-Romagna | ~800K | 1.34× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.17× | |
| 08 | Liguria | ~200K | 1.07× | |
| 09 | Marche | ~200K | 1.06× | |
| 10 | Abruzzo | ~200K | 1.05× | |
| 11 | Aosta Valley | ~20K | 0.92× | |
| 12 | Lazio | ~700K | 0.82× | |
| 13 | Calabria | ~200K | 0.77× | |
| 14 | Campania | ~600K | 0.74× | |
| 15 | Sicilia | ~500K | 0.73× | |
| 16 | Basilicata | ~50K | 0.73× | |
| 17 | Umbria | ~80K | 0.70× | |
| 18 | Puglia | ~300K | 0.69× | |
| 19 | Molise | ~20K | 0.67× | |
| 20 | Sardinia | ~100K | 0.59× |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.07× | ||
| 02 | New Testament | Politics & Society | 3.53× | ||
| 03 | Improvisation | Music & Radio | 3.37× | ||
| 04 | Satire | Literature | 3.16× | ||
| 05 | Linux | Technology & Electronics | 2.94× | ||
| 06 | League of Legends | Games | 2.66× | ||
| 07 | Massively multiplayer online games | Games | 2.53× | ||
| 08 | Mobile game | Games | 2.45× | ||
| 09 | Doctor of Medicine | Business & Career | 2.24× | ||
| 10 | General practitioner | Health | 2.20× | ||
| 11 | Mediaset | Technology & Electronics | 1.94× | ||
| 12 | Volunteering | Politics & Society | 1.80× | ||
| 13 | Serie B | Sports | 1.65× | ||
| 14 | Singer-songwriter | Music & Radio | 1.63× | ||
| 15 | Online games | Games | 1.63× | ||
| 16 | Champagne | Food & Beverages | 1.60× | ||
| 17 | Computer hardware | Technology & Electronics | 1.58× | ||
| 18 | Telegram | Internet & Social Media | 1.57× | ||
| 19 | Financial services | Business & Career | 1.52× | ||
| 20 | Game consoles | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Creativity | OPEN | 0.82× |
Personal computer has an estimated audience of 7,276,361 people in Italy, concentrated in Lombardy and Veneto.
38.3% of Personal computer fans are female, 61.7% are male, with an average age of 41.4 years.
Personal computer fans show strongest brand affinity for Wikipedia (4.07×), Mobile game (2.45×), and Satire (3.16×) over the country average.
Personal computer fans in Italy are most concentrated in Lombardy (reach ~2M), Veneto (reach ~900K), and Emilia-Romagna (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Personal computer itself, the audience over-indexes on Mobile game (2.45×), Satire (3.16×), Linux (2.94×), and Volunteering (1.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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