A data profile of the people who buy, follow and care about Personal computer in Spain — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 3,845,146 people in Spain.
Personal computer has an estimated audience of 3,845,146 people in Spain. 41.6% are female, 58.4% are male, average age 41.0. Top brand affinities: WhatsApp, Iberia (airline), Laptop, Mobile game, Role-playing games.
Top brand affinities include WhatsApp, Iberia (airline), Laptop, with strongest over-indexing on WhatsApp (2.29× the country average).
Demographically, the Personal computer audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Personal computer fan in Spain is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Personal computer profile in Spain.
41.6% are female, 58.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 41.0 |
| Estimated audience size | 3,845,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Personal computer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laptop | Technology & Electronics | 4.13× | ||
| 02 | Millie Bobby Brown | Movies & TV | 3.54× | ||
| 03 | World of Warcraft | Games | 3.21× | ||
| 04 | Role-playing games | Games | 3.20× | ||
| 05 | Steam | Games | 3.01× | ||
| 06 | Linux | Technology & Electronics | 2.92× | ||
| 07 | Betfair | Games | 2.83× | ||
| 08 | Mobile game | Games | 2.70× | ||
| 09 | Computer hardware | Technology & Electronics | 2.61× | ||
| 10 | Refrigerator | Home & Garden | 2.59× | ||
| 11 | Internet & Social Media | 2.29× | |||
| 12 | Breaking news | Movies & TV | 2.19× | ||
| 13 | Mango | Shopping | 2.14× | ||
| 14 | Local food | Food & Beverages | 2.06× | ||
| 15 | Innovation | Business & Career | 2.06× | ||
| 16 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 17 | Distilled beverage | Food & Beverages | 1.90× | ||
| 18 | Anime movies | Movies & TV | 1.89× | ||
| 19 | Superman | Movies & TV | 1.75× | ||
| 20 | Aldi | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.70× | |
| Individualism | JOY | 1.32× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Mindfulness | BALANCE | 0.76× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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