Mobile game Audience in Spain
Mobile game has an estimated audience of 6,532,992 people in Spain. 52.1% are female, 47.9% are male, average age 43.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Twitch, Counter-Strike: Global Offensive, Epic Games, League of Legends, Gaming computer.
The average Mobile game fan in Spain is 43.1 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Twitch, Counter-Strike: Global Offensive, Epic Games, with strongest over-indexing on Twitch (6.72× the country average). Demographically, the Mobile game audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 43.1 |
| Estimated audience size | 6,532,992 |
Audience persona
The typical Mobile game fan in Spain is balanced, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,304,959 | 1.1× |
| Andalusia | 1,233,366 | 0.96× |
| Community of Madrid | 1,066,581 | 0.97× |
| Comunidad Valenciana | 900,549 | 1.23× |
| Castilla-La Mancha | 281,116 | 1.06× |
| Canary Islands | 280,965 | 0.86× |
| Region of Murcia | 267,489 | 1.19× |
| Galicia | 250,689 | 0.82× |
| Castile and León | 222,604 | 0.78× |
| Balearic Islands | 179,347 | 0.98× |
| Basque Autonomous Country | 176,557 | 0.72× |
| Aragon | 147,886 | 0.86× |
| Extremadura | 140,270 | 1× |
| Principality of Asturias | 122,425 | 0.8× |
| Navarre | 82,643 | 1.01× |
| Cantabria | 77,950 | 0.95× |
| La Rioja | 72,958 | 1.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 6.72× | Games |
| Counter-Strike: Global Offensive | 10.21× | Games |
| Epic Games | 7.11× | Games |
| League of Legends | 7.3× | Games |
| Gaming computer | 6.48× | Technology & Electronics |
| TikTok | 2.58× | Internet & Social Media |
| Fortnite | 5.75× | Games |
| Gaming | 6.77× | Games |
| PC game | 6.09× | Games |
| World of Warcraft | 6.16× | Games |
| Mobile device | 3.45× | Technology & Electronics |
| Call of Duty | 8.31× | Games |
| Gamer | 3.9× | Games |
| Online games | 3.13× | Games |
| Graphics processing unit | 5.4× | Technology & Electronics |
| Digital Trends | 4.63× | Technology & Electronics |
| Massively multiplayer online games | 5.01× | Games |
| Strategy games | 4.69× | Games |
| Steam | 4.01× | Games |
| Massively multiplayer online role-playing games | 4.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.02 |
| Extroversion | THRILL | 0.96 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in Spain
- Video games (12,741,554)
- Online games (6,038,883)
- First-person shooter games (5,269,495)
- Puzzle video games (3,869,147)
- Card games (3,496,065)
Frequently asked questions
How many fans does Mobile game have in Spain?
Mobile game has an estimated audience of 6,532,992 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Mobile game fans?
52.1% of Mobile game fans are female, 47.9% are male, with an average age of 43.1 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Twitch (6.72×), Counter-Strike: Global Offensive (10.21×), and Epic Games (7.11×) over the country average.
Where do Mobile game fans live in Spain?
Mobile game fans in Spain are most concentrated in Catalonia (reach 1,304,959), Andalusia (reach 1,233,366), and Community of Madrid (reach 1,066,581). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Counter-Strike: Global Offensive (10.21×), Epic Games (7.11×), League of Legends (7.3×), and Gaming computer (6.48×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.