A data profile of the people who buy, follow and care about Mobile game in Spain — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 6,532,992 people in Spain.
The average Mobile game fan in Spain is 43.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Twitch, League of Legends, Gaming computer, with strongest over-indexing on Twitch (6.72× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mobile game fan in Spain is balanced, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Mobile game profile in Spain.
52.1% are female, 47.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 43.1 |
| Estimated audience size | 6,532,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Mobile game audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~800K | 1.15× | |
| 02 | Catalonia | ~1.5M | 1.08× | |
| 03 | La Rioja | ~50K | 1.08× | |
| 04 | Region of Murcia | ~200K | 1.05× | |
| 05 | Castilla-La Mancha | ~300K | 1.02× | |
| 06 | Extremadura | ~100K | 1.00× | |
| 07 | Navarre | ~80K | 1.00× | |
| 08 | Balearic Islands | ~200K | 0.99× | |
| 09 | Cantabria | ~80K | 0.99× | |
| 10 | Community of Madrid | ~1M | 0.98× | |
| 11 | Andalusia | ~1M | 0.97× | |
| 12 | Aragon | ~200K | 0.97× | |
| 13 | Principality of Asturias | ~100K | 0.96× | |
| 14 | Canary Islands | ~300K | 0.95× | |
| 15 | Galicia | ~300K | 0.93× | |
| 16 | Castile and León | ~300K | 0.93× | |
| 17 | Basque Autonomous Country | ~200K | 0.90× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Call of Duty | Games | 8.31× | ||
| 02 | League of Legends | Games | 7.30× | ||
| 03 | Epic Games | Games | 7.11× | ||
| 04 | Gaming | Games | 6.77× | ||
| 05 | Twitch | Games | 6.72× | ||
| 06 | Gaming computer | Technology & Electronics | 6.48× | ||
| 07 | Assassin's Creed | Games | 6.20× | ||
| 08 | World of Warcraft | Games | 6.16× | ||
| 09 | PC game | Games | 6.09× | ||
| 10 | Fortnite | Games | 5.75× | ||
| 11 | Graphics processing unit | Technology & Electronics | 5.40× | ||
| 12 | Massively multiplayer online games | Games | 5.01× | ||
| 13 | Strategy games | Games | 4.69× | ||
| 14 | Digital Trends | Technology & Electronics | 4.63× | ||
| 15 | Massively multiplayer online role-playing games | Games | 4.52× | ||
| 16 | Gamer | Games | 3.90× | ||
| 17 | Mobile device | Technology & Electronics | 3.45× | ||
| 18 | Online games | Games | 3.13× | ||
| 19 | TikTok | Internet & Social Media | 2.58× | ||
| 20 | FIFA World Cup | Sports | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.74× | |
| Social Media Usage | JOY | 1.53× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.49× | |
| Spirituality | BALANCE | 0.63× | |
| Tradition | CONSERVATISM | 0.65× |
Mobile game has an estimated audience of 6,532,992 people in Spain, concentrated in Catalonia and Andalusia.
52.1% of Mobile game fans are female, 47.9% are male, with an average age of 43.1 years.
Mobile game fans show strongest brand affinity for Twitch (6.72×), League of Legends (7.3×), and Gaming computer (6.48×) over the country average.
Mobile game fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on League of Legends (7.3×), Gaming computer (6.48×), Fortnite (5.75×), and Epic Games (7.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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