A data profile of the people who buy, follow and care about League of Legends in Spain — modelled from more than twelve digital signal sources. League of Legends has an estimated audience of 2,133,155 people in Spain.
The average League of Legends fan in Spain is 33.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include TikTok, Twitch, World of Warcraft, with strongest over-indexing on TikTok (2.92× the country average).
Demographically, the League of Legends audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical League of Legends fan in Spain is more male, around 33.8 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the League of Legends profile in Spain.
38.2% are female, 61.8% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 33.8 |
| Estimated audience size | 2,133,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide League of Legends audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 8.4% |
| Brazil | 6.3% |
Where the League of Legends audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~90K | 1.22× | |
| 02 | Comunidad Valenciana | ~300K | 1.20× | |
| 03 | Community of Madrid | ~400K | 1.14× | |
| 04 | Catalonia | ~400K | 1.12× | |
| 05 | Andalusia | ~500K | 1.10× | |
| 06 | Castilla-La Mancha | ~100K | 1.10× | |
| 07 | Principality of Asturias | ~50K | 1.08× | |
| 08 | Canary Islands | ~100K | 1.07× | |
| 09 | Galicia | ~100K | 1.07× | |
| 10 | Aragon | ~60K | 1.06× | |
| 11 | Castile and León | ~90K | 0.96× | |
| 12 | Extremadura | ~40K | 0.88× | |
| 13 | La Rioja | ~10K | 0.87× | |
| 14 | Balearic Islands | ~50K | 0.84× | |
| 15 | Cantabria | ~20K | 0.84× | |
| 16 | Navarre | ~20K | 0.82× | |
| 17 | Basque Autonomous Country | ~60K | 0.77× |
The strongest cross-interests of the League of Legends audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant Gaming | Games | 6.62× | ||
| 02 | World of Warcraft | Games | 6.37× | ||
| 03 | Electronic sports | Sports | 5.69× | ||
| 04 | Gaming computer | Technology & Electronics | 5.11× | ||
| 05 | PC game | Games | 5.00× | ||
| 06 | Epic Games | Games | 4.92× | ||
| 07 | Twitch | Games | 4.86× | ||
| 08 | Massively multiplayer online role-playing games | Games | 4.41× | ||
| 09 | ANIMEFLV | Internet & Social Media | 3.78× | ||
| 10 | Gamer | Games | 3.63× | ||
| 11 | Local food | Food & Beverages | 3.13× | ||
| 12 | TikTok | Internet & Social Media | 2.92× | ||
| 13 | Mobile game | Games | 2.57× | ||
| 14 | Harry Potter | Movies & TV | 2.16× | ||
| 15 | Video games | Games | 2.06× | ||
| 16 | Games | Games | 1.92× | ||
| 17 | Computers | Technology & Electronics | 1.92× | ||
| 18 | Food and drink | Food & Beverages | 1.75× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.39× | |
| Extroversion | THRILL | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.44× | |
| Community Orientation | OPEN | 0.52× | |
| Indulgence | JOY | 0.58× |
League of Legends has an estimated audience of 2,133,155 people in Spain, concentrated in Andalusia and Catalonia.
38.2% of League of Legends fans are female, 61.8% are male, with an average age of 33.8 years.
League of Legends fans show strongest brand affinity for TikTok (2.92×), Twitch (4.86×), and World of Warcraft (6.37×) over the country average.
League of Legends fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond League of Legends itself, the audience over-indexes on Twitch (4.86×), World of Warcraft (6.37×), Food and drink (1.75×), and Games (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for League of Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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