League of Legends Audience in Germany
League of Legends has an estimated audience of 4,444,214 people in Germany. 29.9% are female, 70.1% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, PC game, Harry Potter, Counter-Strike: Global Offensive, TikTok.
The average League of Legends fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, PC game, Harry Potter, with strongest over-indexing on Twitch (3.97× the country average). Demographically, the League of Legends audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Social Media Usage, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Online game
Demographics of League of Legends fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 29.1 |
| Estimated audience size | 4,444,214 |
Audience persona
The typical League of Legends fan in Germany is more male, around 29.1 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,093,291 | 1.12× |
| Bayern | 712,810 | 1× |
| Baden-Württemberg | 624,238 | 1.03× |
| Niedersachsen | 507,761 | 1.18× |
| Hessen | 366,294 | 1.08× |
| Rheinland-Pfalz | 241,894 | 1.09× |
| Berlin | 226,866 | 1.14× |
| Sachsen | 211,960 | 0.97× |
| Schleswig-Holstein | 178,183 | 1.12× |
| Brandenburg | 130,067 | 0.94× |
| Hamburg | 93,227 | 0.93× |
| Sachsen-Anhalt | 93,111 | 0.81× |
| Thüringen | 92,215 | 0.81× |
| Mecklenburg-Vorpommern | 66,790 | 0.79× |
| Saarland | 48,612 | 0.89× |
| Bremen | 41,837 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 3.97× | Games |
| PC game | 3.98× | Games |
| Harry Potter | 1.65× | Movies & TV |
| Counter-Strike: Global Offensive | 5.08× | Games |
| TikTok | 1.61× | Internet & Social Media |
| Mobile game | 2.69× | Games |
| Gaming computer | 3.8× | Technology & Electronics |
| Fortnite | 3.55× | Games |
| One Piece | 3.61× | Movies & TV |
| Otaku | 4.28× | Literature |
| Superman | 2.3× | Movies & TV |
| Silent Hill (film) | 7.37× | Movies & TV |
| Massively multiplayer online role-playing games | 3.35× | Games |
| Pokémon | 2.9× | Games |
| Gamer | 2.57× | Games |
| State of Decay (video game) | 17.03× | |
| Galatasaray S.K. | 1.83× | Sports |
| Anime convention | 2.95× | Literature |
| Pokémon (video game series) | 3.52× | Games |
| Action role-playing game | 3.53× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Career Orientation | POWER | 1.09 |
| Patriotism | CONSERVATISM | 1.02 |
| Early Adopter Mentality | POWER | 1 |
| Sustainability | BALANCE | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 8.4% |
| Brazil | 6.3% |
See League of Legends audiences in other countries
More Online game audiences in Germany
- Gameduell (1,576,596)
- Zynga (60,223)
- Neverwinter (video game) (57,360)
- Knight Online (54,456)
- Ikariam (42,808)
Frequently asked questions
How many fans does League of Legends have in Germany?
League of Legends has an estimated audience of 4,444,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of League of Legends fans?
29.9% of League of Legends fans are female, 70.1% are male, with an average age of 29.1 years.
Which brands do League of Legends fans like most?
League of Legends fans show strongest brand affinity for Twitch (3.97×), PC game (3.98×), and Harry Potter (1.65×) over the country average.
Where do League of Legends fans live in Germany?
League of Legends fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,093,291), Bayern (reach 712,810), and Baden-Württemberg (reach 624,238). These three regions account for the largest share of the active audience.
What other brands do League of Legends fans also like?
Beyond League of Legends itself, the audience over-indexes on PC game (3.98×), Harry Potter (1.65×), Counter-Strike: Global Offensive (5.08×), and TikTok (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for League of Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.