PC game Audience in Germany
PC game has an estimated audience of 5,157,439 people in Germany. 30.1% are female, 69.9% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Golem, Handmade Gifts, Grinch.
The average PC game fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Golem, with strongest over-indexing on Gil Ofarim (2.21× the country average). Demographically, the PC game audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of PC game fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 31.1 |
| Estimated audience size | 5,157,439 |
Audience persona
The typical PC game fan in Germany is more male, around 31.1 years old, with strong Social Media Usage tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,223,500 | 1.08× |
| Bayern | 840,132 | 1.01× |
| Baden-Württemberg | 688,580 | 0.98× |
| Niedersachsen | 497,500 | 0.99× |
| Hessen | 412,064 | 1.05× |
| Sachsen | 271,829 | 1.07× |
| Berlin | 234,453 | 1.02× |
| Rheinland-Pfalz | 211,984 | 0.82× |
| Schleswig-Holstein | 167,223 | 0.9× |
| Sachsen-Anhalt | 155,490 | 1.16× |
| Brandenburg | 145,916 | 0.91× |
| Hamburg | 123,663 | 1.06× |
| Thüringen | 121,677 | 0.93× |
| Mecklenburg-Vorpommern | 77,551 | 0.79× |
| Saarland | 76,810 | 1.21× |
| Bremen | 44,303 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.21× | Music & Radio |
| Progressive rock | 1.67× | Music & Radio |
| Golem | 2.93× | Technology & Electronics |
| Handmade Gifts | 1.71× | Kids & Family |
| Grinch | 1.76× | Movies & TV |
| Hog Hunting | 3.37× | Sports |
| Carrie (novel) | 3.81× | Literature |
| Hypertext | 1.93× | Technology & Electronics |
| Icon (magazine) | 1.61× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.01× | Music & Radio |
| Building insulation | 2.61× | Home & Garden |
| Oktay Kaynarca | 4.21× | Movies & TV |
| Staycation | 2.08× | Home & Garden |
| San Gil | 2.27× | Travel & Leisure |
| Ireen Sheer | 1.51× | Music & Radio |
| Loincloth | 1.51× | Fashion & Accessoires |
| Jaguar F-Pace | 3.36× | Cars & Mobility |
| Jason Clarke (actor) | 2.41× | Movies & TV |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
| Jesse Plemons | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Career Orientation | POWER | 0.95 |
| Luxury Orientation | PREMIUM | 0.94 |
| DIY Mentality | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
See PC game audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does PC game have in Germany?
PC game has an estimated audience of 5,157,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PC game fans?
30.1% of PC game fans are female, 69.9% are male, with an average age of 31.1 years.
Which brands do PC game fans like most?
PC game fans show strongest brand affinity for Gil Ofarim (2.21×), Progressive rock (1.67×), and Golem (2.93×) over the country average.
Where do PC game fans live in Germany?
PC game fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,223,500), Bayern (reach 840,132), and Baden-Württemberg (reach 688,580). These three regions account for the largest share of the active audience.
What other brands do PC game fans also like?
Beyond PC game itself, the audience over-indexes on Progressive rock (1.67×), Golem (2.93×), Handmade Gifts (1.71×), and Grinch (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.