Rascasse Audience Intelligence

PC game Audience in Germany

A data profile of the people who buy, follow and care about PC game in Germany — modelled from more than twelve digital signal sources. PC game has an estimated audience of 5,157,439 people in Germany.

#633among Topic in Germany#20in Games

The average PC game fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steam, Fortnite, Mobile game, with strongest over-indexing on Steam (7.05× the country average).

Demographically, the PC game audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PC game fan in Germany is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steam.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PC game profile in Germany.

Audience size
5.2M
in Germany
Gender
30.1%♀
69.9% male
Age
31.1
average years
Country rank
#1019
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PC game fans

30.1% are female, 69.9% are male, average age 31.1.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for PC game audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age31.1
Estimated audience size5,157,439
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the PC game audience in Germany
Age bracketShare%
16-1941%
20-2923%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.4%

of the worldwide PC game audience comes from Germany.

Worldwide audience distribution share by country for PC game
CountryShare
United States15.5%
China9.2%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PC game audience in Germany is strongest.

Fig. 05

Top regions by affinity

PC game fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K1.25×
02Sachsen-Anhalt~200K1.15×
03Nordrhein-Westfalen~1M1.07×
04Sachsen~300K1.06×
05Bremen~50K1.05×
06Niedersachsen~500K1.01×
07Hamburg~100K0.99×
08Hessen~400K0.98×
09Thüringen~100K0.98×
10Bayern~800K0.97×
11Berlin~200K0.97×
12Baden-Württemberg~700K0.95×
13Brandenburg~100K0.93×
14Schleswig-Holstein~200K0.92×
15Mecklenburg-Vorpommern~90K0.89×
16Rheinland-Pfalz~200K0.87×
Fig. 06

Affinity by region

Affinity by region — PC game, Germany
0.87×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PC game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PC game audience
#·InterestCategoryAffinity×
01AlienwareTechnology & Electronics13.48×
02Multiplayer online battle arenaGames9.78×
03PlayStation StoreGames7.57×
04SteamGames7.05×
05Counter-Strike: Global OffensiveGames6.83×
06FortniteGames5.76×
07Electronic sportsSports5.44×
08Motorcycle helmetCars & Mobility4.98×
09Mobile gameGames4.04×
10Robert RedfordMovies & TV4.00×
11League of LegendsGames3.98×
12Call of DutyGames3.88×
13Google DriveTechnology & Electronics3.87×
14TwitchGames3.08×
15BatmanMovies & TV2.85×
16SupermanMovies & TV2.77×
17Luxury goodsFashion & Accessoires2.41×
18FIFA World CupSports1.77×
19BundesligaSports1.77×
20Harry PotterMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PC game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PC game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Price SensitivityPREMIUM1.46×
Social Media UsageJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PC game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.78×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PC game have in Germany?

PC game has an estimated audience of 5,157,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PC game fans?

30.1% of PC game fans are female, 69.9% are male, with an average age of 31.1 years.

03

Which brands do PC game fans like most?

PC game fans show strongest brand affinity for Steam (7.05×), Fortnite (5.76×), and Mobile game (4.04×) over the country average.

04

Where do PC game fans live in Germany?

PC game fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do PC game fans also like?

Beyond PC game itself, the audience over-indexes on Fortnite (5.76×), Mobile game (4.04×), Counter-Strike: Global Offensive (6.83×), and Luxury goods (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See PC game audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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