PlayStation Store Audience in Germany
PlayStation Store has an estimated audience of 1,270,692 people in Germany. 24.5% are female, 75.5% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PlayStation Portable, Call of Duty, Instant Gaming, PlayStation Vita, Twitch.
The average PlayStation Store fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PlayStation Portable, Call of Duty, Instant Gaming, with strongest over-indexing on PlayStation Portable (55.79× the country average). Demographically, the PlayStation Store audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Social Media Usage, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Product
Demographics of PlayStation Store fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 29.4 |
| Estimated audience size | 1,270,692 |
Audience persona
The typical PlayStation Store fan in Germany is more male, around 29.4 years old, with strong Social Media Usage tendencies and a notable affinity for PlayStation Portable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,193 | 1.19× |
| Bayern | 170,247 | 0.83× |
| Baden-Württemberg | 147,026 | 0.85× |
| Niedersachsen | 129,741 | 1.05× |
| Hessen | 96,652 | 1× |
| Sachsen | 63,332 | 1.02× |
| Rheinland-Pfalz | 63,200 | 0.99× |
| Berlin | 56,749 | 1× |
| Schleswig-Holstein | 47,690 | 1.05× |
| Brandenburg | 41,218 | 1.05× |
| Sachsen-Anhalt | 37,304 | 1.13× |
| Thüringen | 32,186 | 0.99× |
| Hamburg | 27,471 | 0.96× |
| Mecklenburg-Vorpommern | 22,898 | 0.94× |
| Saarland | 14,231 | 0.91× |
| Bremen | 11,336 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PlayStation Portable | 55.79× | Games |
| Call of Duty | 19.4× | Games |
| Instant Gaming | 15.19× | Games |
| PlayStation Vita | 52.17× | Games |
| Twitch | 8.07× | Games |
| Epic Games | 11.81× | Games |
| Call of Duty: Modern Warfare 3 | 23.08× | Games |
| PlayStation Network | 20.39× | Games |
| Gaming | 9.43× | Games |
| Xbox Game Pass | 17.47× | Games |
| Mobile game | 6.25× | Games |
| World of Warcraft | 9.04× | Games |
| Xbox Live | 26.77× | Games |
| TikTok | 3.66× | Internet & Social Media |
| PlayStation 3 | 18.16× | Games |
| Playstation 5 | 8.17× | Games |
| Xbox 360 | 24.68× | Games |
| PlayStation | 9.26× | Games |
| PC game | 7.57× | Games |
| Counter-Strike: Global Offensive | 9.99× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.32 |
| Career Orientation | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| Extroversion | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Brazil | 9.2% |
| Japan | 6.4% |
See PlayStation Store audiences in other countries
More Games audiences in Germany
- Games (28,567,430)
- Video games (15,840,709)
- Toys (10,587,216)
- Stern (game company) (9,368,117)
- Mobile game (9,316,059)
Frequently asked questions
How many fans does PlayStation Store have in Germany?
PlayStation Store has an estimated audience of 1,270,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PlayStation Store fans?
24.5% of PlayStation Store fans are female, 75.5% are male, with an average age of 29.4 years.
Which brands do PlayStation Store fans like most?
PlayStation Store fans show strongest brand affinity for PlayStation Portable (55.79×), Call of Duty (19.4×), and Instant Gaming (15.19×) over the country average.
Where do PlayStation Store fans live in Germany?
PlayStation Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,193), Bayern (reach 170,247), and Baden-Württemberg (reach 147,026). These three regions account for the largest share of the active audience.
What other brands do PlayStation Store fans also like?
Beyond PlayStation Store itself, the audience over-indexes on Call of Duty (19.4×), Instant Gaming (15.19×), PlayStation Vita (52.17×), and Twitch (8.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PlayStation Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.