Rascasse Audience Intelligence

PlayStation Store Target Market in Germany

A data profile of the people who buy, follow and care about PlayStation Store in Germany — modelled from more than twelve digital signal sources. PlayStation Store has an estimated audience of 1,289,022 people in Germany.

#662among Brand in Germany#122in Games

The average PlayStation Store fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PlayStation Portable, Instant Gaming, Call of Duty, with strongest over-indexing on PlayStation Portable (55.79× the country average).

Demographically, the PlayStation Store audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PlayStation Store fan in Germany is more male, around 29.4 years old, with strong Need for Security tendencies and a notable affinity for PlayStation Portable.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Store profile in Germany.

Audience size
1.3M
in Germany
Gender
24.5%♀
75.5% male
Age
29.4
average years
Country rank
#5154
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Store

24.5% are female, 75.5% are male, average age 29.4.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for PlayStation Store audience in Germany
MetricValue
Female24.5%
Male75.5%
Average age29.4
Estimated audience size1,289,022
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the PlayStation Store audience in Germany
Age bracketShare%
16-1947%
20-2921%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

5.5%

of the worldwide PlayStation Store audience comes from Germany.

Worldwide audience distribution share by country for PlayStation Store
CountryShare
United States13.6%
Brazil9.1%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Store audience in Germany is strongest.

Fig. 05

Top regions by affinity

PlayStation Store customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.15×
02Sachsen-Anhalt~40K1.15×
03Thüringen~30K1.05×
04Bremen~10K1.05×
05Schleswig-Holstein~50K1.04×
06Brandenburg~40K1.04×
07Niedersachsen~100K1.03×
08Sachsen~60K1.03×
09Rheinland-Pfalz~60K0.99×
10Mecklenburg-Vorpommern~20K0.99×
11Hessen~90K0.98×
12Berlin~60K0.97×
13Saarland~10K0.94×
14Hamburg~30K0.93×
15Baden-Württemberg~100K0.84×
16Bayern~200K0.82×
Fig. 06

Affinity by region

Affinity by region — PlayStation Store, Germany
0.82×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation Store audience
#·InterestCategoryAffinity×
01PlayStation PortableGames55.79×
02PlayStation VitaGames52.17×
03Xbox LiveGames26.77×
04Xbox 360Games24.68×
05Call of Duty: Modern Warfare 3Games23.08×
06PlayStation NetworkGames20.39×
07Call of DutyGames19.40×
08PlayStation 3Games18.16×
09Xbox Game PassGames17.47×
10Instant GamingGames15.19×
11Epic GamesGames11.81×
12Ninja (gamer)Games10.27×
13GamingGames9.43×
14PlayStationGames9.26×
15World of WarcraftGames9.04×
16Playstation 5Games8.17×
17TwitchGames8.07×
18PC gameGames7.57×
19Mobile gameGames6.25×
20TikTokInternet & Social Media3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation Store audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.90×
PatriotismCONSERVATISM2.42×
Early Adopter MentalityPOWER2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation Store audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Design AffinityPREMIUM0.85×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation Store's target market in Germany?

PlayStation Store's target market in Germany covers an estimated 1,289,022 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PlayStation Store customers?

24.5% of the PlayStation Store audience are female, 75.5% are male, with an average age of 29.4 years.

03

Which brands do PlayStation Store fans like most?

PlayStation Store fans show strongest brand affinity for PlayStation Portable (55.79×), Instant Gaming (15.19×), and Call of Duty (19.4×) over the country average.

04

Where do PlayStation Store fans live in Germany?

PlayStation Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation Store fans also like?

Beyond PlayStation Store itself, the audience over-indexes on Instant Gaming (15.19×), Call of Duty (19.4×), PlayStation Vita (52.17×), and Twitch (8.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See PlayStation Store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PlayStation Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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