PlayStation Vita Audience in Germany
PlayStation Vita has an estimated audience of 239,489 people in Germany. 18.3% are female, 81.7% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Jabberwocky (band), Progressive rock, Grinch, Coachella, California.
The average PlayStation Vita fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Jabberwocky (band), Progressive rock, with strongest over-indexing on Dog breed (1.81× the country average). Demographically, the PlayStation Vita audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of PlayStation Vita fans
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 30.8 |
| Estimated audience size | 239,489 |
Audience persona
The typical PlayStation Vita fan in Germany is more male, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,885 | 1.22× |
| Bayern | 35,751 | 0.93× |
| Baden-Württemberg | 33,387 | 1.02× |
| Niedersachsen | 24,296 | 1.04× |
| Hessen | 19,866 | 1.09× |
| Rheinland-Pfalz | 12,414 | 1.03× |
| Sachsen | 11,237 | 0.96× |
| Berlin | 11,083 | 1.04× |
| Schleswig-Holstein | 7,668 | 0.89× |
| Brandenburg | 6,547 | 0.88× |
| Hamburg | 6,046 | 1.12× |
| Sachsen-Anhalt | 5,876 | 0.95× |
| Thüringen | 5,402 | 0.89× |
| Mecklenburg-Vorpommern | 3,823 | 0.84× |
| Saarland | 3,186 | 1.08× |
| Bremen | 2,108 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.81× | Pets & Animals |
| Jabberwocky (band) | 27.71× | Music & Radio |
| Progressive rock | 2.63× | Music & Radio |
| Grinch | 3.62× | Movies & TV |
| Coachella, California | 15.53× | Travel & Leisure |
| Personalised Gifts | 1.85× | Home & Garden |
| Keeper (password manager) | 3.78× | Technology & Electronics |
| Israel | 1.67× | Travel & Leisure |
| KLIX (AM) | 2.14× | Music & Radio |
| Goon | 5.05× | Movies & TV |
| Nationality | 2.41× | Politics & Society |
| Erkan Zengin | 23.5× | Sports |
| Corona (band) | 1.71× | Music & Radio |
| Mido (footballer) | 4.13× | Sports |
| Golem | 2.1× | Technology & Electronics |
| Google Photos | 1.85× | Technology & Electronics |
| Home lift | 10.73× | Health |
| Hays, Kansas | 3.35× | Travel & Leisure |
| Loincloth | 1.7× | Fashion & Accessoires |
| Prozis | 2.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.37 |
| Extroversion | THRILL | 1.3 |
| Social Media Usage | JOY | 1.2 |
| Travelling | THRILL | 1.05 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 11.9% |
| Italy | 11.1% |
See PlayStation Vita audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does PlayStation Vita have in Germany?
PlayStation Vita has an estimated audience of 239,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PlayStation Vita fans?
18.3% of PlayStation Vita fans are female, 81.7% are male, with an average age of 30.8 years.
Which brands do PlayStation Vita fans like most?
PlayStation Vita fans show strongest brand affinity for Dog breed (1.81×), Jabberwocky (band) (27.71×), and Progressive rock (2.63×) over the country average.
Where do PlayStation Vita fans live in Germany?
PlayStation Vita fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,885), Bayern (reach 35,751), and Baden-Württemberg (reach 33,387). These three regions account for the largest share of the active audience.
What other brands do PlayStation Vita fans also like?
Beyond PlayStation Vita itself, the audience over-indexes on Jabberwocky (band) (27.71×), Progressive rock (2.63×), Grinch (3.62×), and Coachella, California (15.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PlayStation Vita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.