Rascasse Audience Intelligence

PlayStation Vita Target Market in Germany

A data profile of the people who buy, follow and care about PlayStation Vita in Germany — modelled from more than twelve digital signal sources. PlayStation Vita has an estimated audience of 235,808 people in Germany.

#2586among Brand in Germany#474in Games

The average PlayStation Vita fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PlayStation Store, PlayStation Portable, Mobile game, with strongest over-indexing on PlayStation Store (52.17× the country average).

Demographically, the PlayStation Vita audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PlayStation Vita fan in Germany is more male, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for PlayStation Store.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Vita profile in Germany.

Audience size
236K
in Germany
Gender
18.3%♀
81.7% male
Age
30.8
average years
Country rank
#20423
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Vita

18.3% are female, 81.7% are male, average age 30.8.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for PlayStation Vita audience in Germany
MetricValue
Female18.3%
Male81.7%
Average age30.8
Estimated audience size235,808
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the PlayStation Vita audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3920%
40-4910%
50+5%
Fig. 04

Worldwide distribution

3.4%

of the worldwide PlayStation Vita audience comes from Germany.

Worldwide audience distribution share by country for PlayStation Vita
CountryShare
United States19.7%
Japan12.0%
Italy11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Vita audience in Germany is strongest.

Fig. 05

Top regions by affinity

PlayStation Vita customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.16×
02Saarland~3K1.12×
03Bremen~2K1.08×
04Hessen~20K1.07×
05Hamburg~6K1.07×
06Rheinland-Pfalz~10K1.03×
07Niedersachsen~20K1.01×
08Baden-Württemberg~30K0.99×
09Berlin~10K0.99×
10Sachsen-Anhalt~6K0.98×
11Sachsen~10K0.97×
12Thüringen~6K0.94×
13Bayern~40K0.92×
14Schleswig-Holstein~8K0.91×
15Brandenburg~7K0.91×
16Mecklenburg-Vorpommern~4K0.88×
Fig. 06

Affinity by region

Affinity by region — PlayStation Vita, Germany
0.88×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation Vita audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation Vita audience
#·InterestCategoryAffinity×
01PlayStation PortableGames72.22×
02PlayStation StoreGames52.17×
03Boost MobileTechnology & Electronics47.31×
04Mortal KombatGames14.26×
05Star CitizenNews10.03×
06GameProGames9.65×
07GameStarGames7.91×
08Cultural heritagePolitics & Society5.69×
09Action role-playing gameGames5.65×
10FIFA (video game series)Games5.59×
11SteamGames4.68×
12PokémonGames4.60×
13Anime conventionLiterature4.51×
14Mobile gameGames4.45×
15Action-adventure gameGames4.06×
16CarcareCars & Mobility4.02×
17EA Sports FCGames3.61×
18TwitchGames3.55×
19TransfermarktSports2.32×
20Video gamesGames2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation Vita audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation Vita audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
ExtroversionTHRILL1.43×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation Vita audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
SustainabilityBALANCE0.54×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation Vita's target market in Germany?

PlayStation Vita's target market in Germany covers an estimated 235,808 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PlayStation Vita customers?

18.3% of the PlayStation Vita audience are female, 81.7% are male, with an average age of 30.8 years.

03

Which brands do PlayStation Vita fans like most?

PlayStation Vita fans show strongest brand affinity for PlayStation Store (52.17×), PlayStation Portable (72.22×), and Mobile game (4.45×) over the country average.

04

Where do PlayStation Vita fans live in Germany?

PlayStation Vita fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation Vita fans also like?

Beyond PlayStation Vita itself, the audience over-indexes on PlayStation Portable (72.22×), Mobile game (4.45×), Mortal Kombat (14.26×), and Steam (4.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See PlayStation Vita audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PlayStation Vita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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