Rascasse Audience Intelligence

PlayStation Portable Target Market in Germany

A data profile of the people who buy, follow and care about PlayStation Portable in Germany — modelled from more than twelve digital signal sources. PlayStation Portable has an estimated audience of 339,796 people in Germany.

#2025among Brand in Germany#357in Games

The average PlayStation Portable fan in Germany is 28.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PlayStation Store, PlayStation Vita, Call of Duty, with strongest over-indexing on PlayStation Store (52.72× the country average).

Demographically, the PlayStation Portable audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PlayStation Portable fan in Germany is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PlayStation Store.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Portable profile in Germany.

Audience size
340K
in Germany
Gender
23.9%♀
76.1% male
Age
28.0
average years
Country rank
#15859
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Portable

23.9% are female, 76.1% are male, average age 28.0.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for PlayStation Portable audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age28.0
Estimated audience size339,796
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the PlayStation Portable audience in Germany
Age bracketShare%
16-1951%
20-2923%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

2.7%

of the worldwide PlayStation Portable audience comes from Germany.

Worldwide audience distribution share by country for PlayStation Portable
CountryShare
United States17.9%
Japan12.7%
Georgia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Portable audience in Germany is strongest.

Fig. 05

Top regions by affinity

PlayStation Portable customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.20×
02Hessen~30K1.20×
03Hamburg~9K1.13×
04Berlin~20K1.10×
05Baden-Württemberg~50K1.05×
06Rheinland-Pfalz~20K1.05×
07Niedersachsen~40K1.04×
08Bremen~3K1.03×
09Bayern~60K1.02×
10Sachsen-Anhalt~9K1.00×
11Brandenburg~10K0.95×
12Mecklenburg-Vorpommern~7K0.95×
13Thüringen~9K0.94×
14Schleswig-Holstein~10K0.88×
15Saarland~4K0.81×
16Sachsen~10K0.78×
Fig. 06

Affinity by region

Affinity by region — PlayStation Portable, Germany
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation Portable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation Portable audience
#·InterestCategoryAffinity×
01PlayStation VitaGames72.22×
02PlayStation StoreGames52.72×
03Xbox LiveGames31.58×
04Xbox 360Games27.03×
05PlayStation NetworkGames26.06×
06Home video game consoleGames26.04×
07Call of Duty: Modern Warfare 3Games25.00×
08Call of DutyGames23.07×
09Xbox Game PassGames21.01×
10Instant GamingGames17.72×
11Massively multiplayer online real-time strategy gameGames15.95×
12Epic GamesGames13.17×
13ZarbexInternet & Social Media12.94×
14Ninja (gamer)Games11.07×
15World of WarcraftGames9.95×
16GamingGames9.64×
17TwitchGames8.51×
18Playstation 5Games8.24×
19Mobile gameGames6.66×
20TikTokInternet & Social Media3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation Portable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation Portable audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.05×
Need for SecurityCONSERVATISM2.05×
Risk AppetiteTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation Portable audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation Portable's target market in Germany?

PlayStation Portable's target market in Germany covers an estimated 339,796 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PlayStation Portable customers?

23.9% of the PlayStation Portable audience are female, 76.1% are male, with an average age of 28.0 years.

03

Which brands do PlayStation Portable fans like most?

PlayStation Portable fans show strongest brand affinity for PlayStation Store (52.72×), PlayStation Vita (72.22×), and Call of Duty (23.07×) over the country average.

04

Where do PlayStation Portable fans live in Germany?

PlayStation Portable fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation Portable fans also like?

Beyond PlayStation Portable itself, the audience over-indexes on PlayStation Vita (72.22×), Call of Duty (23.07×), Instant Gaming (17.72×), and PlayStation Network (26.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See PlayStation Portable audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PlayStation Portable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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