A data profile of the people who buy, follow and care about Home video game console in Germany — modelled from more than twelve digital signal sources. Home video game console has an estimated audience of 506,573 people in Germany.
The average Home video game console fan in Germany is 27.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include PlayStation Store, The Legend of Zelda, PlayStation Portable, with strongest over-indexing on PlayStation Store (20.38× the country average).
Demographically, the Home video game console audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Home video game console fan in Germany is more male, around 27.7 years old, with strong Extroversion tendencies and a notable affinity for PlayStation Store.
The key figures that characterise the Home video game console profile in Germany.
27.5% are female, 72.5% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 27.7 |
| Estimated audience size | 506,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Home video game console audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 6.3% |
| Italy | 4.7% |
Where the Home video game console audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.23× | |
| 02 | Rheinland-Pfalz | ~30K | 1.10× | |
| 03 | Sachsen | ~30K | 1.08× | |
| 04 | Berlin | ~20K | 1.01× | |
| 05 | Niedersachsen | ~50K | 0.96× | |
| 06 | Hessen | ~40K | 0.95× | |
| 07 | Baden-Württemberg | ~60K | 0.92× | |
| 08 | Bayern | ~70K | 0.90× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.88× |
The strongest cross-interests of the Home video game console audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Portable | Games | 26.04× | ||
| 02 | PlayStation Store | Games | 20.38× | ||
| 03 | The Legend of Zelda | Games | 16.08× | ||
| 04 | Mario Kart | Games | 11.72× | ||
| 05 | Shōnen manga | Literature | 8.13× | ||
| 06 | Counter-Strike: Global Offensive | Games | 7.41× | ||
| 07 | Electronic sports | Sports | 6.25× | ||
| 08 | Robert Redford | Movies & TV | 5.96× | ||
| 09 | Anime convention | Literature | 5.19× | ||
| 10 | Xbox | Games | 5.14× | ||
| 11 | Pokémon | Games | 5.05× | ||
| 12 | Fortnite | Games | 4.69× | ||
| 13 | Role-playing games | Games | 4.62× | ||
| 14 | Board games | Games | 4.48× | ||
| 15 | Twitch | Games | 3.87× | ||
| 16 | Superman | Movies & TV | 3.58× | ||
| 17 | Mobile game | Games | 3.56× | ||
| 18 | Batman | Movies & TV | 3.09× | ||
| 19 | Internet & Social Media | 3.03× | |||
| 20 | Harry Potter | Movies & TV | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.93× | |
| Risk Appetite | THRILL | 1.66× | |
| Social Media Usage | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Indulgence | JOY | 0.67× | |
| Creativity | OPEN | 0.78× |
Home video game console has an estimated audience of 506,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
27.5% of Home video game console fans are female, 72.5% are male, with an average age of 27.7 years.
Home video game console fans show strongest brand affinity for PlayStation Store (20.38×), The Legend of Zelda (16.08×), and PlayStation Portable (26.04×) over the country average.
Home video game console fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Home video game console itself, the audience over-indexes on The Legend of Zelda (16.08×), PlayStation Portable (26.04×), Robert Redford (5.96×), and Counter-Strike: Global Offensive (7.41×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Home video game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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