Home video game console Audience in Germany
Home video game console has an estimated audience of 506,573 people in Germany. 27.5% are female, 72.5% are male, average age 27.7. Top regions: Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities: Home construction, Progressive rock, Grinch, Artistic inspiration, Stradivarius.
The average Home video game console fan in Germany is 27.7 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities include Home construction, Progressive rock, Grinch, with strongest over-indexing on Home construction (1.97× the country average). Demographically, the Home video game console audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Home video game console fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 27.7 |
| Estimated audience size | 506,573 |
Audience persona
The typical Home video game console fan in Germany is more male, around 27.7 years old, with strong Extroversion tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 38,981 | 1.54× |
| Baden-Württemberg | 37,306 | 0.54× |
| Niedersachsen | 36,737 | 0.75× |
| Sachsen | 35,534 | 1.43× |
| Bayern | 34,737 | 0.43× |
| Nordrhein-Westfalen | 33,792 | 0.3× |
| Hessen | 28,046 | 0.73× |
| Hamburg | 25,108 | 2.19× |
| Berlin | 24,828 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.97× | Home & Garden |
| Progressive rock | 3.15× | Music & Radio |
| Grinch | 3.48× | Movies & TV |
| Artistic inspiration | 1.55× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.56× | Sports |
| Handmade Gifts | 2.12× | Kids & Family |
| Personalised Gifts | 1.95× | Home & Garden |
| Coachella, California | 13.79× | Travel & Leisure |
| Google Home | 5.6× | Technology & Electronics |
| Keeper (password manager) | 3.84× | Technology & Electronics |
| Hauptschule | 6.61× | Kids & Family |
| KLIX (AM) | 1.96× | Music & Radio |
| Natural rubber | 1.74× | Cars & Mobility |
| 3D printing | 1.51× | Technology & Electronics |
| Goon | 4.11× | Movies & TV |
| Graham Greene (actor) | 2.67× | |
| Hypertext | 1.94× | Technology & Electronics |
| Machine Gun Preacher | 10.73× | Movies & TV |
| Mido (footballer) | 4.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.3 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 6.3% |
| Italy | 4.7% |
See Home video game console audiences in other countries
- Home video game console — United States
- Home video game console — United Kingdom
- Home video game console — France
- Home video game console — Italy
- Home video game console — Spain
- Home video game console — Brazil
- Home video game console — Japan
- Home video game console — South Korea
- Home video game console — India
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home video game console have in Germany?
Home video game console has an estimated audience of 506,573 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Home video game console fans?
27.5% of Home video game console fans are female, 72.5% are male, with an average age of 27.7 years.
Which brands do Home video game console fans like most?
Home video game console fans show strongest brand affinity for Home construction (1.97×), Progressive rock (3.15×), and Grinch (3.48×) over the country average.
Where do Home video game console fans live in Germany?
Home video game console fans in Germany are most concentrated in Rheinland-Pfalz (reach 38,981), Baden-Württemberg (reach 37,306), and Niedersachsen (reach 36,737). These three regions account for the largest share of the active audience.
What other brands do Home video game console fans also like?
Beyond Home video game console itself, the audience over-indexes on Progressive rock (3.15×), Grinch (3.48×), Artistic inspiration (1.55×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home video game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.