Rascasse Audience Intelligence

Home video game console Audience in United States

A data profile of the people who buy, follow and care about Home video game console in United States — modelled from more than twelve digital signal sources. Home video game console has an estimated audience of 3,472,681 people in United States.

#4686among Topic in United States#186in Games

The average Home video game console fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Mobile game, Pokémon, with strongest over-indexing on International education (24.42× the country average).

Demographically, the Home video game console audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home video game console fan in United States is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for International education.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home video game console profile in United States.

Audience size
3.5M
in United States
Gender
28.7%♀
71.3% male
Age
29.9
average years
Country rank
#9095
Topic in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home video game console fans

28.7% are female, 71.3% are male, average age 29.9.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Home video game console audience in United States
MetricValue
Female28.7%
Male71.3%
Average age29.9
Estimated audience size3,472,681
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Home video game console audience in United States
Age bracketShare%
16-1942%
20-2927%
30-3918%
40-499%
50+5%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Home video game console audience comes from United States.

Worldwide audience distribution share by country for Home video game console
CountryShare
United States29.3%
Japan6.3%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home video game console audience in United States is strongest.

Fig. 05

Top regions by affinity

Home video game console fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.20×
02Vermont~7K1.19×
03Montana~10K1.18×
04Mississippi~30K1.17×
05North Dakota~8K1.17×
06South Dakota~9K1.14×
07Delaware~10K1.11×
08West Virginia~20K1.09×
09Rhode Island~10K1.08×
10Tennessee~70K1.06×
11Louisiana~50K1.06×
12Kentucky~40K1.03×
13Idaho~20K1.03×
14Maine~10K1.03×
15Arkansas~30K1.02×
16New Hampshire~10K1.02×
17Nebraska~20K1.00×
18New Mexico~20K0.99×
19Washington, District of Columbia~10K0.99×
20Indiana~60K0.98×
21Oklahoma~40K0.98×
22Hawaii~10K0.98×
23Ohio~100K0.97×
24Kansas~30K0.97×
25Illinois~100K0.96×
26Missouri~50K0.96×
27Maryland~60K0.95×
28South Carolina~50K0.95×
29Alabama~50K0.95×
30Iowa~30K0.95×
31Georgia~100K0.94×
32Michigan~90K0.94×
33North Carolina~100K0.93×
34Utah~30K0.92×
35Connecticut~30K0.91×
36Pennsylvania~100K0.90×
37Wisconsin~50K0.90×
38Nevada~30K0.90×
39Virginia~80K0.89×
40Massachusetts~60K0.89×
41Oregon~40K0.88×
42New Jersey~80K0.85×
43Minnesota~40K0.85×
44Texas~300K0.84×
45New York~200K0.83×
46Arizona~60K0.83×
47Colorado~50K0.83×
48Washington~60K0.81×
49Florida~200K0.80×
50California~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Home video game console, United States
0.72×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home video game console audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home video game console audience
#·InterestCategoryAffinity×
01International educationBusiness & Career24.42×
02One-Punch ManLiterature13.70×
03Advanced Micro DevicesTechnology & Electronics11.39×
04NvidiaTechnology & Electronics9.02×
05Graphic novelLiterature7.40×
06Massively multiplayer online gamesGames7.14×
07RetrogamingGames7.14×
08The Legend of ZeldaGames7.05×
09Action role-playing gameGames6.99×
10Collectible card gameGames6.67×
11Arcade gameGames6.56×
12League of LegendsGames6.33×
13PokémonGames6.25×
14Anime and manga fandomLiterature5.87×
15Mobile gameGames5.24×
16Action-adventure gameGames5.24×
17GameStopGames4.08×
18TwitchGames3.74×
19SupermanMovies & TV2.50×
20Android (operating system)Technology & Electronics2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home video game console audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home video game console audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.06×
Community OrientationOPEN1.66×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home video game console audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.41×
CreativityOPEN0.75×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home video game console have in United States?

Home video game console has an estimated audience of 3,472,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home video game console fans?

28.7% of Home video game console fans are female, 71.3% are male, with an average age of 29.9 years.

03

Which brands do Home video game console fans like most?

Home video game console fans show strongest brand affinity for International education (24.42×), Mobile game (5.24×), and Pokémon (6.25×) over the country average.

04

Where do Home video game console fans live in United States?

Home video game console fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home video game console fans also like?

Beyond Home video game console itself, the audience over-indexes on Mobile game (5.24×), Pokémon (6.25×), Anime and manga fandom (5.87×), and Massively multiplayer online games (7.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Home video game console audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home video game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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