Home video game console Audience in United States

Home video game console has an estimated audience of 3,472,681 people in United States. 28.7% are female, 71.3% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Beetlejuice, Indeed.com, DeviantArt.

The average Home video game console fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Beetlejuice, with strongest over-indexing on Google Maps (7.4× the country average). Demographically, the Home video game console audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Home video game console fans

Demographic split for Home video game console audience in United States
MetricValue
Female28.7%
Male71.3%
Average age29.9
Estimated audience size3,472,681

Audience persona

The typical Home video game console fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Home video game console in United States
RegionReachAffinity
California216,7870.57×
Texas159,2460.53×
Florida130,5050.56×
New York119,2280.61×
Michigan79,6670.88×
Illinois78,8980.68×
Ohio72,8830.68×
Pennsylvania71,9080.61×
Georgia65,4700.61×
North Carolina58,8310.56×
New Jersey51,7260.59×
Virginia46,9020.55×
Indiana43,2080.68×
Washington41,5310.6×
Tennessee39,8810.57×
Massachusetts38,7910.57×
Arizona38,1570.54×
Missouri37,3620.67×
Wisconsin36,7910.7×
Kentucky34,5980.79×
Maryland33,7030.56×
Louisiana32,3800.72×
South Carolina31,6760.61×
Oklahoma31,6400.82×
Colorado30,4520.56×
Mississippi30,3481.06×
Alabama30,1400.62×
Arkansas26,9610.94×
Oregon26,3840.66×
Minnesota25,2860.51×
Utah24,9150.8×
Iowa23,4330.82×
Connecticut22,8750.66×
Nevada22,7160.68×
Montana22,6672.35×
West Virginia21,7131.34×
Kansas21,5980.79×
Idaho20,0511.15×
Alaska20,0012.69×
Nebraska18,8671.08×
New Mexico18,7681.08×
Hawaii17,6811.18×
Rhode Island17,2761.56×
South Dakota17,2102.14×
North Dakota16,7572.35×
New Hampshire16,5141.21×
Wyoming16,2133.15×
Maine15,9371.28×
Vermont15,6852.57×
Delaware14,2811.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home video game console audience
BrandAffinityCategory
Google Maps7.4×Internet & Social Media
Capital One6.59×Business & Career
Beetlejuice7.83×Movies & TV
Indeed.com6.48×Business & Career
DeviantArt10.5×Internet & Social Media
Aaron Rodgers9.11×Sports
Bruce Willis10.12×Movies & TV
The Legend of Zelda14×Games
Circle K8.5×Shopping
Cillian Murphy13.81×Movies & TV
Bryce Dallas Howard12.5×Movies & TV
CarGurus6.53×Cars & Mobility
Rocket League38.35×Games
Halo (series)17.42×Games
Mobile game4.63×Games
Anime and manga fandom6.09×Literature
Luka Dončić10.64×Sports
Margot Robbie8.89×Movies & TV
Enterprise Rent-A-Car5.76×Cars & Mobility
Call of Duty7.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home video game console audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.87
Early Adopter MentalityPOWER2.03
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.32
Pet OwnershipJOY1.24
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Home video game console
CountryShare
United States29.3%
Japan6.3%
Italy4.7%

See Home video game console audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Home video game console have in United States?

Home video game console has an estimated audience of 3,472,681 people in United States, concentrated in California and Texas.

What is the gender split and age of Home video game console fans?

28.7% of Home video game console fans are female, 71.3% are male, with an average age of 29.9 years.

Which brands do Home video game console fans like most?

Home video game console fans show strongest brand affinity for Google Maps (7.4×), Capital One (6.59×), and Beetlejuice (7.83×) over the country average.

Where do Home video game console fans live in United States?

Home video game console fans in United States are most concentrated in California (reach 216,787), Texas (reach 159,246), and Florida (reach 130,505). These three regions account for the largest share of the active audience.

What other brands do Home video game console fans also like?

Beyond Home video game console itself, the audience over-indexes on Capital One (6.59×), Beetlejuice (7.83×), Indeed.com (6.48×), and DeviantArt (10.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home video game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.