Android (operating system) Audience in United States

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Android (operating system) has an estimated audience of 82,209,201 people in United States. 52.2% are female, 47.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, DeviantArt.

The average Android (operating system) fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (20.08× the country average). Demographically, the Android (operating system) audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Android (operating system) fans

Demographic split for Android (operating system) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.6
Estimated audience size82,209,201

Audience persona

The typical Android (operating system) fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Android (operating system) in United States
RegionReachAffinity
California9,923,3781.1×
Texas8,238,4071.17×
Florida6,640,4631.19×
New York4,855,5851.06×
Georgia3,050,9871.2×
North Carolina2,874,1491.16×
Pennsylvania2,820,0121.02×
Ohio2,801,2171.11×
Illinois2,789,0341.02×
Michigan2,254,2891.05×
Virginia2,194,0411.1×
New Jersey2,162,2211.03×
Tennessee1,925,9321.17×
Arizona1,846,2271.1×
Washington1,715,6341.04×
Indiana1,635,4741.09×
Alabama1,559,2741.36×
Missouri1,489,0731.12×
Maryland1,478,3181.05×
Massachusetts1,469,9610.91×
South Carolina1,415,0981.14×
Louisiana1,317,2661.24×
Kentucky1,222,2611.19×
Colorado1,144,7420.88×
Wisconsin1,089,5950.88×
Oklahoma1,058,0631.16×
Minnesota1,053,7320.89×
Oregon970,5271.03×
Mississippi863,9381.28×
Arkansas829,1571.22×
Connecticut800,7190.97×
Nevada797,4621×
Kansas690,5231.07×
Utah674,6370.92×
Iowa622,8940.92×
West Virginia395,8521.03×
New Mexico389,9090.95×
Nebraska368,3830.89×
Idaho337,5110.82×
Hawaii289,0620.82×
New Hampshire282,2690.87×
Maine245,9790.84×
Rhode Island215,8170.82×
Delaware203,6800.9×
Washington, District of Columbia183,4620.74×
Montana171,1850.75×
South Dakota145,8470.77×
Alaska142,9200.81×
North Dakota128,5960.76×
Vermont101,3150.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Android (operating system) audience
BrandAffinityCategory
Capital One20.08×Business & Career
Google Maps18.44×Internet & Social Media
CarGurus20.23×Cars & Mobility
Indeed.com13.59×Business & Career
DeviantArt17.59×Internet & Social Media
Apple Store19.4×Shopping
Enterprise Rent-A-Car14.9×Cars & Mobility
Circle K16.97×Shopping
Aaron Rodgers14.69×Sports
Beetlejuice10.96×Movies & TV
ICloud20.59×Technology & Electronics
AccuWeather14.13×Home & Garden
Diane Keaton13.07×Movies & TV
Khan Academy17.66×Business & Career
Google News12.4×News
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Billy Bob Thornton17.51×Movies & TV
Kia Sportage40×Cars & Mobility
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Android (operating system) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.34
Convenience OrientationPREMIUM1.2
Social Media UsageJOY1.19
SustainabilityBALANCE1.12
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Android (operating system)
CountryShare
United States18.3%
India6.1%
Brazil5.6%

See Android (operating system) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Android (operating system) have in United States?

Android (operating system) has an estimated audience of 82,209,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Android (operating system) fans?

52.2% of Android (operating system) fans are female, 47.8% are male, with an average age of 40.6 years.

Which brands do Android (operating system) fans like most?

Android (operating system) fans show strongest brand affinity for Capital One (20.08×), Google Maps (18.44×), and CarGurus (20.23×) over the country average.

Where do Android (operating system) fans live in United States?

Android (operating system) fans in United States are most concentrated in California (reach 9,923,378), Texas (reach 8,238,407), and Florida (reach 6,640,463). These three regions account for the largest share of the active audience.

What other brands do Android (operating system) fans also like?

Beyond Android (operating system) itself, the audience over-indexes on Google Maps (18.44×), CarGurus (20.23×), Indeed.com (13.59×), and DeviantArt (17.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.