Rascasse Audience Intelligence

Audiobook Audience in United States

A data profile of the people who buy, follow and care about Audiobook in United States — modelled from more than twelve digital signal sources. Audiobook has an estimated audience of 17,872,821 people in United States.

#1305among Topic in United States#33in Literature

The average Audiobook fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audible.com, Android (operating system), Mitch McConnell, with strongest over-indexing on Audible.com (8.13× the country average).

Demographically, the Audiobook audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audiobook fan in United States is more female, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Audible.com.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audiobook profile in United States.

Audience size
17.9M
in United States
Gender
61.5%♀
38.5% male
Age
42.7
average years
Country rank
#1900
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audiobook fans

61.5% are female, 38.5% are male, average age 42.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Audiobook audience in United States
MetricValue
Female61.5%
Male38.5%
Average age42.7
Estimated audience size17,872,821
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Audiobook audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Audiobook audience comes from United States.

Worldwide audience distribution share by country for Audiobook
CountryShare
United States31.7%
United Kingdom8.4%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audiobook audience in United States is strongest.

Fig. 05

Top regions by affinity

Audiobook fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K1.43×
02Utah~200K1.34×
03Oregon~300K1.32×
04Montana~60K1.29×
05Nebraska~100K1.26×
06South Dakota~50K1.24×
07Maine~80K1.23×
08Vermont~40K1.19×
09Iowa~200K1.18×
10Minnesota~300K1.17×
11Arkansas~200K1.15×
12North Dakota~40K1.13×
13Oklahoma~200K1.11×
14Alaska~40K1.09×
15Missouri~300K1.08×
16Kansas~200K1.08×
17West Virginia~90K1.08×
18Wisconsin~300K1.07×
19Washington~400K1.05×
20New Mexico~90K1.03×
21New Hampshire~70K1.03×
22Michigan~500K0.97×
23Kentucky~200K0.95×
24Colorado~300K0.94×
25Alabama~200K0.94×
26Mississippi~100K0.93×
27Tennessee~300K0.92×
28Indiana~300K0.92×
29Georgia~500K0.91×
30Rhode Island~50K0.91×
31North Carolina~500K0.90×
32South Carolina~200K0.90×
33Louisiana~200K0.89×
34Connecticut~200K0.88×
35Illinois~500K0.87×
36Ohio~500K0.87×
37Virginia~400K0.87×
38Texas~1.5M0.86×
39Pennsylvania~500K0.86×
40California~1.5M0.85×
41Massachusetts~300K0.85×
42Hawaii~70K0.85×
43Arizona~300K0.83×
44Delaware~40K0.82×
45Maryland~200K0.81×
46Florida~1M0.79×
47New York~800K0.78×
48Washington, District of Columbia~40K0.78×
49Nevada~100K0.77×
50New Jersey~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Audiobook, United States
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audiobook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audiobook audience
#·InterestCategoryAffinity×
01Audible.comLiterature8.13×
02AudibleLiterature3.85×
03Women's fictionLiterature3.35×
04Contemporary romanceLiterature3.13×
05Barnes & NobleLiterature2.94×
06BestsellerLiterature2.56×
07The Gilded AgeMovies & TV2.31×
08Android (operating system)Technology & Electronics2.13×
09Diane KeatonMovies & TV2.03×
10NovelLiterature1.95×
11Dick Van DykeMovies & TV1.92×
12Mitch McConnellPolitics & Society1.83×
13Free softwareTechnology & Electronics1.76×
14GrandparentKids & Family1.72×
15Wells FargoBusiness & Career1.62×
16SymptomHealth1.59×
17Local newsNews1.58×
18Google DocsInternet & Social Media1.57×
19United States Postal ServiceBusiness & Career1.56×
20Breaking newsMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audiobook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audiobook audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.28×
SpiritualityBALANCE1.26×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audiobook audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.84×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audiobook have in United States?

Audiobook has an estimated audience of 17,872,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audiobook fans?

61.5% of Audiobook fans are female, 38.5% are male, with an average age of 42.7 years.

03

Which brands do Audiobook fans like most?

Audiobook fans show strongest brand affinity for Audible.com (8.13×), Android (operating system) (2.13×), and Mitch McConnell (1.83×) over the country average.

04

Where do Audiobook fans live in United States?

Audiobook fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Audiobook fans also like?

Beyond Audiobook itself, the audience over-indexes on Android (operating system) (2.13×), Mitch McConnell (1.83×), Breaking news (1.53×), and Wells Fargo (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Audiobook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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