Audiobook Audience in United States

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Audiobook has an estimated audience of 17,872,821 people in United States. 61.5% are female, 38.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Android (operating system), The Gilded Age, LinkedIn, Breaking news, Wells Fargo.

The average Audiobook fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Android (operating system), The Gilded Age, LinkedIn, with strongest over-indexing on Android (operating system) (2.13× the country average). Demographically, the Audiobook audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Audiobook fans

Demographic split for Audiobook audience in United States
MetricValue
Female61.5%
Male38.5%
Average age42.7
Estimated audience size17,872,821

Audience persona

The typical Audiobook fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Android (operating system).

Top regions in United States

Top regions ranked by reach for Audiobook in United States
RegionReachAffinity
California1,781,9850.91×
Texas1,369,5370.89×
Florida1,023,2420.85×
New York818,7610.82×
Georgia541,3660.98×
Pennsylvania534,0730.89×
Illinois524,8490.88×
North Carolina499,7810.93×
Michigan468,7661×
Ohio462,9890.84×
Washington409,2471.14×
Virginia393,2770.9×
Tennessee338,6660.94×
New Jersey337,4500.74×
Arizona319,4450.88×
Missouri317,2811.1×
Massachusetts312,6990.89×
Indiana302,0170.92×
Minnesota292,1751.14×
Oregon290,2731.42×
Wisconsin286,3341.06×
Colorado277,4580.98×
Maryland262,3010.85×
South Carolina244,8270.91×
Alabama229,9570.92×
Utah226,1911.41×
Louisiana210,0450.91×
Oklahoma205,2441.03×
Kentucky203,5220.91×
Iowa166,9641.13×
Connecticut161,8760.9×
Arkansas157,2041.07×
Kansas148,9211.06×
Mississippi134,6740.91×
Nevada133,2720.77×
Idaho125,1801.4×
Nebraska108,7771.21×
New Mexico87,6050.98×
Maine82,0901.28×
West Virginia76,8280.92×
New Hampshire69,9990.99×
Montana65,3891.32×
Hawaii63,0490.82×
Rhode Island53,3390.94×
South Dakota48,0491.16×
Washington, District of Columbia44,3710.83×
Alaska40,3621.06×
Delaware39,4770.8×
North Dakota38,6011.05×
Vermont38,0101.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audiobook audience
BrandAffinityCategory
Android (operating system)2.13×Technology & Electronics
The Gilded Age2.31×Movies & TV
LinkedIn1.57×Internet & Social Media
Breaking news1.53×Movies & TV
Wells Fargo1.62×Business & Career
Audible3.85×Literature
United States Postal Service1.56×Business & Career
Barnes & Noble2.94×Literature
Local news1.58×News
Google Docs1.57×Internet & Social Media
Contemporary romance3.13×Literature
Novel1.95×Literature
Final Destination1.71×Movies & TV
Bestseller2.56×Literature
Grandparent1.72×Kids & Family
Women's fiction3.35×Literature
Symptom1.59×Health
Diane Keaton2.03×Movies & TV
Free software1.76×Technology & Electronics
Papyrus2.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audiobook audience
TraitClusterScore
ExtroversionTHRILL1.21
MindfulnessBALANCE1.12
Social Media UsageJOY1.08
Community OrientationOPEN1.07
IndulgenceJOY1.07
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Audiobook
CountryShare
United States31.7%
United Kingdom8.4%
Germany7.6%

See Audiobook audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Audiobook have in United States?

Audiobook has an estimated audience of 17,872,821 people in United States, concentrated in California and Texas.

What is the gender split and age of Audiobook fans?

61.5% of Audiobook fans are female, 38.5% are male, with an average age of 42.7 years.

Which brands do Audiobook fans like most?

Audiobook fans show strongest brand affinity for Android (operating system) (2.13×), The Gilded Age (2.31×), and LinkedIn (1.57×) over the country average.

Where do Audiobook fans live in United States?

Audiobook fans in United States are most concentrated in California (reach 1,781,985), Texas (reach 1,369,537), and Florida (reach 1,023,242). These three regions account for the largest share of the active audience.

What other brands do Audiobook fans also like?

Beyond Audiobook itself, the audience over-indexes on The Gilded Age (2.31×), LinkedIn (1.57×), Breaking news (1.53×), and Wells Fargo (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.