Rascasse Audience Intelligence

Audible Target Market in United States

A data profile of the people who buy, follow and care about Audible in United States — modelled from more than twelve digital signal sources. Audible has an estimated audience of 10,385,317 people in United States.

#1among E-books in United States#350among Brand in United States#60in Literature

The average Audible fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Goodreads, Book discussion club, Barnes & Noble, with strongest over-indexing on Goodreads (14.51× the country average).

Demographically, the Audible audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audible fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Goodreads.

Category: Literature · Type: Brand · Subtype: E-books

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audible profile in United States.

Audience size
10.4M
in United States
Gender
62.8%♀
37.2% male
Age
41.4
average years
Country rank
#3443
Brand in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Audible

62.8% are female, 37.2% are male, average age 41.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Audible audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.4
Estimated audience size10,385,317
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Audible audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Audible audience comes from United States.

Worldwide audience distribution share by country for Audible
CountryShare
United States44.5%
Germany13.1%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audible audience in United States is strongest.

Fig. 05

Top regions by affinity

Audible customers by region in United States
#RegionReachAffinity×
01Utah~200K1.94×
02Idaho~80K1.66×
03Montana~40K1.56×
04Wyoming~20K1.44×
05Vermont~20K1.39×
06Maine~50K1.37×
07Oregon~200K1.33×
08Alaska~30K1.29×
09Washington~200K1.22×
10Colorado~200K1.20×
11Kansas~100K1.19×
12New Hampshire~50K1.19×
13South Dakota~30K1.13×
14Oklahoma~100K1.10×
15North Dakota~20K1.09×
16Missouri~200K1.08×
17Arkansas~90K1.06×
18New Mexico~50K1.06×
19Tennessee~200K1.05×
20Minnesota~200K1.05×
21Iowa~90K1.04×
22Nebraska~50K1.02×
23Wisconsin~200K1.00×
24Alabama~100K0.97×
25Kentucky~100K0.95×
26Michigan~200K0.93×
27Virginia~200K0.92×
28North Carolina~300K0.91×
29Arizona~200K0.90×
30Indiana~200K0.90×
31West Virginia~40K0.90×
32Massachusetts~200K0.89×
33Mississippi~70K0.88×
34Georgia~300K0.87×
35South Carolina~100K0.87×
36Maryland~200K0.86×
37Connecticut~90K0.84×
38Washington, District of Columbia~30K0.84×
39Texas~700K0.82×
40Ohio~300K0.82×
41Rhode Island~30K0.81×
42California~900K0.80×
43Louisiana~100K0.80×
44Pennsylvania~300K0.78×
45Illinois~300K0.78×
46Florida~500K0.76×
47Nevada~70K0.75×
48Hawaii~30K0.75×
49New Jersey~200K0.72×
50New York~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Audible, United States
0.69×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audible audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audible audience
#·InterestCategoryAffinity×
01GoodreadsLiterature14.51×
02Book discussion clubLiterature7.04×
03Young-adult fictionLiterature5.38×
04Barnes & NobleLiterature4.66×
05AudiobookLiterature3.85×
06Amazon KindleLiterature3.77×
07E-book readersTechnology & Electronics3.59×
08BestsellerLiterature3.43×
09Psychological thrillerLiterature2.58×
10Audible.comLiterature2.55×
11Crime fictionLiterature2.43×
12Robert RedfordMovies & TV2.33×
13LibraryLiterature2.17×
14Romance novelsLiterature2.10×
15PhilanthropyArts & Culture1.84×
16Mystery fictionLiterature1.80×
17PodcastMusic & Radio1.78×
18InnovationBusiness & Career1.76×
19Fiction booksLiterature1.64×
20Michael JacksonMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audible audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audible audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
IndulgenceJOY1.31×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audible audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Audible's target market in United States?

Audible's target market in United States covers an estimated 10,385,317 people, concentrated in California and Texas.

02

What is the gender split and age of Audible customers?

62.8% of the Audible audience are female, 37.2% are male, with an average age of 41.4 years.

03

Which brands do Audible fans like most?

Audible fans show strongest brand affinity for Goodreads (14.51×), Book discussion club (7.04×), and Barnes & Noble (4.66×) over the country average.

04

Where do Audible fans live in United States?

Audible fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Audible fans also like?

Beyond Audible itself, the audience over-indexes on Book discussion club (7.04×), Barnes & Noble (4.66×), Audiobook (3.85×), and Young-adult fiction (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-books audiences in United States

See Audible audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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