Audible Audience in United States

Audible has an estimated audience of 10,321,688 people in United States. 55.7% are female, 44.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Khan Academy, Diane Keaton.

The average Audible fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (7.55× the country average). Demographically, the Audible audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: E-books

Demographics of Audible fans

Demographic split for Audible audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.6
Estimated audience size10,321,688

Audience persona

The typical Audible fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Audible in United States
RegionReachAffinity
California947,8930.84×
Texas766,4970.86×
Florida541,2850.77×
New York421,7200.73×
North Carolina295,6420.95×
Georgia288,7470.91×
Illinois281,0950.82×
Pennsylvania280,5430.81×
Ohio267,3470.84×
Washington260,2961.26×
Michigan257,1500.95×
Virginia235,4950.94×
Tennessee220,3781.06×
Colorado202,3441.24×
Arizona191,2020.91×
Massachusetts185,2580.91×
New Jersey184,7760.7×
Utah181,7071.97×
Missouri174,1901.05×
Indiana160,4370.85×
Oregon159,4541.35×
Minnesota158,2791.07×
Wisconsin157,5521.01×
Maryland153,8870.87×
South Carolina136,8860.88×
Alabama135,1970.94×
Kentucky124,2750.96×
Oklahoma120,1661.05×
Louisiana105,7330.79×
Arkansas89,4581.05×
Kansas86,2911.06×
Iowa86,0851.01×
Connecticut85,7510.83×
Idaho83,3461.61×
Nevada76,0070.76×
Mississippi67,9840.8×
New Mexico53,3781.03×
Nebraska51,9551×
Maine49,5231.34×
New Hampshire47,1141.16×
Montana41,9361.46×
West Virginia40,1130.83×
Hawaii32,4370.73×
Alaska26,1601.18×
Rhode Island25,3360.77×
Washington, District of Columbia25,2530.81×
Vermont24,0941.33×
South Dakota23,6420.99×
North Dakota21,5491.02×
Wyoming19,0711.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audible audience
BrandAffinityCategory
Capital One7.55×Business & Career
Google Maps7.26×Internet & Social Media
Indeed.com6.67×Business & Career
Khan Academy12.99×Business & Career
Diane Keaton7.42×Movies & TV
Beetlejuice5.63×Movies & TV
Google News6.76×News
Wattpad12.02×Internet & Social Media
Enterprise Rent-A-Car6.5×Cars & Mobility
Circle K7.39×Shopping
CarGurus6.12×Cars & Mobility
AccuWeather6.47×Home & Garden
Goodreads11.05×Literature
DeviantArt7.03×Internet & Social Media
Aaron Rodgers5.98×Sports
This Is Us (TV series)12.88×Movies & TV
ICloud8.11×Technology & Electronics
Kia Sportage17.73×Cars & Mobility
Matthew McConaughey7.51×Movies & TV
Billy Bob Thornton7.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audible audience
TraitClusterScore
MindfulnessBALANCE1.25
ExtroversionTHRILL1.23
Community OrientationOPEN1.15
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.13
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Audible
CountryShare
United States43.9%
Germany13.2%
United Kingdom10.7%

See Audible audiences in other countries

More E-books audiences in United States

Frequently asked questions

How many fans does Audible have in United States?

Audible has an estimated audience of 10,321,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Audible fans?

55.7% of Audible fans are female, 44.3% are male, with an average age of 41.6 years.

Which brands do Audible fans like most?

Audible fans show strongest brand affinity for Capital One (7.55×), Google Maps (7.26×), and Indeed.com (6.67×) over the country average.

Where do Audible fans live in United States?

Audible fans in United States are most concentrated in California (reach 947,893), Texas (reach 766,497), and Florida (reach 541,285). These three regions account for the largest share of the active audience.

What other brands do Audible fans also like?

Beyond Audible itself, the audience over-indexes on Google Maps (7.26×), Indeed.com (6.67×), Khan Academy (12.99×), and Diane Keaton (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.