Rascasse Audience Intelligence

Kobo Inc. Target Market in United States

A data profile of the people who buy, follow and care about Kobo Inc. in United States — modelled from more than twelve digital signal sources. Kobo Inc. has an estimated audience of 882,598 people in United States.

#5among E-books in United States#2624among Brand in United States#540in Literature

The average Kobo Inc. fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Romantic stories, Barnes & Noble, Eyes Wide Shut, with strongest over-indexing on Romantic stories (87.71× the country average).

Demographically, the Kobo Inc. audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kobo Inc. fan in United States is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Romantic stories.

Category: Literature · Type: Brand · Subtype: E-books

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kobo Inc. profile in United States.

Audience size
883K
in United States
Gender
79.5%♀
20.5% male
Age
44.8
average years
Country rank
#25726
Brand in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kobo Inc.

79.5% are female, 20.5% are male, average age 44.8.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Kobo Inc. audience in United States
MetricValue
Female79.5%
Male20.5%
Average age44.8
Estimated audience size882,598
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Kobo Inc. audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4920%
50+38%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Kobo Inc. audience comes from United States.

Worldwide audience distribution share by country for Kobo Inc.
CountryShare
United States10.7%
France8.7%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kobo Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Kobo Inc. customers by region in United States
#RegionReachAffinity×
01Washington~30K1.70×
02Vermont~2K1.55×
03Oregon~10K1.48×
04Washington, District of Columbia~3K1.41×
05Maine~4K1.33×
06Alaska~2K1.24×
07Utah~9K1.17×
08Hawaii~4K1.17×
09Massachusetts~20K1.16×
10Colorado~10K1.14×
11New Hampshire~4K1.12×
12California~100K1.11×
13Minnesota~10K1.11×
14Virginia~20K1.10×
15Kansas~7K1.09×
16New York~50K1.05×
17Montana~2K1.05×
18Idaho~4K1.04×
19West Virginia~4K0.99×
20North Dakota~2K0.99×
21Maryland~10K0.98×
22Illinois~30K0.97×
23Missouri~10K0.97×
24Nebraska~4K0.97×
25Arkansas~6K0.95×
26North Carolina~20K0.93×
27Wisconsin~10K0.93×
28Oklahoma~8K0.93×
29Iowa~6K0.93×
30New Mexico~4K0.92×
31Rhode Island~2K0.92×
32Pennsylvania~30K0.91×
33Kentucky~9K0.91×
34Indiana~10K0.90×
35Tennessee~10K0.89×
36Connecticut~7K0.89×
37Ohio~20K0.88×
38Texas~60K0.87×
39Michigan~20K0.87×
40Arizona~10K0.87×
41Georgia~20K0.84×
42Nevada~7K0.84×
43New Jersey~20K0.83×
44South Dakota~2K0.81×
45Florida~40K0.80×
46Alabama~9K0.77×
47South Carolina~9K0.74×
48Delaware~2K0.74×
49Louisiana~8K0.73×
50Mississippi~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Kobo Inc., United States
0.73×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kobo Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kobo Inc. audience
#·InterestCategoryAffinity×
01Stock market index futureBusiness & Career92.25×
02Romantic storiesLiterature87.71×
03Moda CenterSports81.89×
04Romantic Comedy (2010 film)Movie / TV Show / Series44.31×
05Freida PintoFashion & Accessoires44.05×
06Barnes & Noble NookLiterature41.08×
07Kobo eReaderLiterature39.06×
08Eyes Wide ShutMovies & TV30.72×
09IBooksTechnology & Electronics28.97×
10Google BooksLiterature28.59×
11Matthew Gray GublerFashion & Accessoires27.09×
12Heather GrahamLiterature21.93×
13Jared PadaleckiMovies & TV18.74×
14Jensen AcklesMovies & TV17.50×
15The Notebook (2004 film)Movies & TV17.44×
16Charlie HunnamMovies & TV16.25×
17Barnes & NobleLiterature15.52×
18Hercules (2014 film)Movies & TV14.19×
19Audible.comLiterature8.83×
20USA TodayNews5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kobo Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kobo Inc. audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.83×
SpiritualityBALANCE1.67×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kobo Inc. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Urban LifestyleOPEN1.00×
Career OrientationPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kobo Inc.'s target market in United States?

Kobo Inc.'s target market in United States covers an estimated 882,598 people, concentrated in California and Texas.

02

What is the gender split and age of Kobo Inc. customers?

79.5% of the Kobo Inc. audience are female, 20.5% are male, with an average age of 44.8 years.

03

Which brands do Kobo Inc. fans like most?

Kobo Inc. fans show strongest brand affinity for Romantic stories (87.71×), Barnes & Noble (15.52×), and Eyes Wide Shut (30.72×) over the country average.

04

Where do Kobo Inc. fans live in United States?

Kobo Inc. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kobo Inc. fans also like?

Beyond Kobo Inc. itself, the audience over-indexes on Barnes & Noble (15.52×), Eyes Wide Shut (30.72×), Barnes & Noble Nook (41.08×), and Stock market index future (92.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-books audiences in United States

See Kobo Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobo Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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