Kobo Inc. Audience in United States

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Kobo Inc. has an estimated audience of 817,484 people in United States. 79.5% are female, 20.5% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Romantic stories, Barnes & Noble, Eyes Wide Shut, Stock market index future, Kobo eReader.

The average Kobo Inc. fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Romantic stories, Barnes & Noble, Eyes Wide Shut, with strongest over-indexing on Romantic stories (87.71× the country average). Demographically, the Kobo Inc. audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: E-books

Demographics of Kobo Inc. fans

Demographic split for Kobo Inc. audience in United States
MetricValue
Female79.5%
Male20.5%
Average age44.8
Estimated audience size817,484

Audience persona

The typical Kobo Inc. fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Romantic stories.

Top regions in United States

Top regions ranked by reach for Kobo Inc. in United States
RegionReachAffinity
California100,9551.12×
Texas62,8380.89×
New York48,8041.07×
Florida44,9220.81×
Washington29,3891.79×
Illinois27,1451×
Pennsylvania25,6090.93×
North Carolina24,2770.99×
Virginia23,4061.18×
Ohio22,6190.9×
Georgia21,8150.87×
Massachusetts18,8381.17×
Michigan18,8290.88×
New Jersey17,5270.84×
Tennessee15,0480.92×
Colorado14,7261.14×
Arizona14,3540.86×
Oregon14,3041.53×
Maryland13,7720.98×
Indiana13,3350.89×
Minnesota13,0881.12×
Missouri12,5200.95×
Wisconsin11,3270.92×
Kentucky9,3790.92×
South Carolina9,2350.75×
Utah8,6721.18×
Alabama8,6670.76×
Oklahoma8,3700.92×
Louisiana7,4040.7×
Connecticut7,3810.9×
Kansas6,6101.03×
Nevada6,6000.83×
Arkansas6,0330.9×
Iowa5,9150.88×
Mississippi4,6650.69×
Hawaii4,3221.23×
Idaho4,1461.01×
Maine3,9631.35×
Nebraska3,9040.95×
West Virginia3,8291.01×
Washington, District of Columbia3,6621.49×
New Hampshire3,6371.13×
New Mexico3,4020.83×
Montana2,4051.06×
Rhode Island2,3270.89×
Vermont2,2831.59×
Alaska1,9101.09×
North Dakota1,7211.02×
Delaware1,4340.64×
South Dakota1,2980.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kobo Inc. audience
BrandAffinityCategory
Romantic stories87.71×Literature
Barnes & Noble15.52×Literature
Eyes Wide Shut30.72×Movies & TV
Stock market index future92.25×Business & Career
Kobo eReader39.06×Literature
Charlie Hunnam16.25×Movies & TV
Moda Center81.89×Sports
IBooks28.97×Technology & Electronics
Jensen Ackles17.5×Movies & TV
The Notebook (2004 film)17.44×Movies & TV
Matthew Gray Gubler27.09×Fashion & Accessoires
Jared Padalecki18.74×Movies & TV
Google Books28.59×Literature
Heather Graham21.93×Literature
USA Today5.91×News
Freida Pinto44.05×Fashion & Accessoires
Wattpad10.66×Internet & Social Media
Covert Affairs56.9×Movies & TV
Romantic Comedy (2010 film)44.31×
Dodo (Alice's Adventures in Wonderland)6.61×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kobo Inc. audience
TraitClusterScore
IndulgenceJOY1.41
CreativityOPEN1.36
SpiritualityBALANCE1.34
MindfulnessBALANCE1.3
Need for SecurityCONSERVATISM1.29
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Kobo Inc.
CountryShare
United States10.3%
France8.7%
Japan8.7%

See Kobo Inc. audiences in other countries

More E-books audiences in United States

Frequently asked questions

How many fans does Kobo Inc. have in United States?

Kobo Inc. has an estimated audience of 817,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Kobo Inc. fans?

79.5% of Kobo Inc. fans are female, 20.5% are male, with an average age of 44.8 years.

Which brands do Kobo Inc. fans like most?

Kobo Inc. fans show strongest brand affinity for Romantic stories (87.71×), Barnes & Noble (15.52×), and Eyes Wide Shut (30.72×) over the country average.

Where do Kobo Inc. fans live in United States?

Kobo Inc. fans in United States are most concentrated in California (reach 100,955), Texas (reach 62,838), and New York (reach 48,804). These three regions account for the largest share of the active audience.

What other brands do Kobo Inc. fans also like?

Beyond Kobo Inc. itself, the audience over-indexes on Barnes & Noble (15.52×), Eyes Wide Shut (30.72×), Stock market index future (92.25×), and Kobo eReader (39.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobo Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.