Google Books Audience in United States
Google Books has an estimated audience of 1,382,807 people in United States. 79.7% are female, 20.3% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Justin Chambers, KOIN, Diary of a Wimpy Kid (film series), Enter the Dragon, Jason Kidd.
The average Google Books fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Justin Chambers, KOIN, Diary of a Wimpy Kid (film series), with strongest over-indexing on Justin Chambers (128.56× the country average). Demographically, the Google Books audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine
Demographics of Google Books fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 43.4 |
| Estimated audience size | 1,382,807 |
Audience persona
The typical Google Books fan in United States is more female, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Justin Chambers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 162,577 | 1.07× |
| New York | 107,491 | 1.39× |
| Texas | 99,911 | 0.84× |
| Florida | 71,911 | 0.77× |
| Illinois | 47,871 | 1.04× |
| Pennsylvania | 47,605 | 1.02× |
| Virginia | 43,315 | 1.29× |
| Massachusetts | 41,171 | 1.51× |
| Georgia | 40,851 | 0.96× |
| Ohio | 39,456 | 0.93× |
| North Carolina | 38,379 | 0.92× |
| New Jersey | 36,299 | 1.03× |
| Michigan | 33,141 | 0.92× |
| Washington | 30,564 | 1.1× |
| Maryland | 26,619 | 1.12× |
| Tennessee | 26,426 | 0.95× |
| Indiana | 24,854 | 0.98× |
| Arizona | 22,183 | 0.79× |
| South Carolina | 22,046 | 1.06× |
| Missouri | 21,491 | 0.96× |
| Wisconsin | 20,349 | 0.98× |
| Colorado | 19,128 | 0.88× |
| Minnesota | 18,762 | 0.95× |
| Connecticut | 18,343 | 1.32× |
| Alabama | 16,759 | 0.87× |
| Oregon | 16,314 | 1.03× |
| Kentucky | 14,329 | 0.83× |
| Louisiana | 13,844 | 0.78× |
| Oklahoma | 13,831 | 0.9× |
| Utah | 13,124 | 1.06× |
| Nevada | 10,976 | 0.82× |
| Iowa | 10,665 | 0.94× |
| Arkansas | 9,822 | 0.86× |
| Kansas | 9,513 | 0.87× |
| Mississippi | 9,205 | 0.81× |
| Washington, District of Columbia | 8,748 | 2.1× |
| Idaho | 7,248 | 1.05× |
| New Mexico | 6,709 | 0.97× |
| Maine | 6,043 | 1.22× |
| Nebraska | 5,938 | 0.86× |
| Hawaii | 5,890 | 0.99× |
| West Virginia | 5,678 | 0.88× |
| New Hampshire | 5,375 | 0.99× |
| Rhode Island | 4,548 | 1.03× |
| Vermont | 3,767 | 1.55× |
| Montana | 3,694 | 0.96× |
| South Dakota | 2,772 | 0.87× |
| Alaska | 2,531 | 0.86× |
| Delaware | 2,437 | 0.64× |
| North Dakota | 1,960 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Chambers | 128.56× | Movies & TV |
| KOIN | 152.27× | Movies & TV |
| Diary of a Wimpy Kid (film series) | 52.02× | Movies & TV |
| Enter the Dragon | 109.52× | Movies & TV |
| Jason Kidd | 56.06× | Sports |
| Social philosophy | 15.19× | Politics & Society |
| Kevin McKidd | 55.02× | Movies & TV |
| IBooks | 29.07× | Technology & Electronics |
| Flipped (film) | 22.45× | Movies & TV |
| Kobo Inc. | 40.38× | Literature |
| Hi-Chew | 57.56× | Food & Beverages |
| Charlie Hunnam | 11.2× | Movies & TV |
| Eyes Wide Shut | 16.85× | Movies & TV |
| Butterfly Twists | 117.21× | Fashion & Accessoires |
| Books-A-Million | 14.72× | Literature |
| Heather Graham | 19.1× | Literature |
| Cellular (film) | 31.71× | Movies & TV |
| OpenAI | 6.88× | Technology & Electronics |
| Cricbuzz | 17.19× | Sports |
| Gemini | 4.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.05 |
| Mindfulness | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.45 |
| Extroversion | THRILL | 1.39 |
| Indulgence | JOY | 1.24 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 27.1% |
| United States | 12.1% |
| China | 8.0% |
See Google Books audiences in other countries
More Literature audiences in United States
Frequently asked questions
How many fans does Google Books have in United States?
Google Books has an estimated audience of 1,382,807 people in United States, concentrated in California and New York.
What is the gender split and age of Google Books fans?
79.7% of Google Books fans are female, 20.3% are male, with an average age of 43.4 years.
Which brands do Google Books fans like most?
Google Books fans show strongest brand affinity for Justin Chambers (128.56×), KOIN (152.27×), and Diary of a Wimpy Kid (film series) (52.02×) over the country average.
Where do Google Books fans live in United States?
Google Books fans in United States are most concentrated in California (reach 162,577), New York (reach 107,491), and Texas (reach 99,911). These three regions account for the largest share of the active audience.
What other brands do Google Books fans also like?
Beyond Google Books itself, the audience over-indexes on KOIN (152.27×), Diary of a Wimpy Kid (film series) (52.02×), Enter the Dragon (109.52×), and Jason Kidd (56.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Google Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.