Rascasse Audience Intelligence

Google Books Audience in United States

A data profile of the people who buy, follow and care about Google Books in United States — modelled from more than twelve digital signal sources. Google Books has an estimated audience of 1,425,657 people in United States.

#574among Website / Newspaper / Magazine in United States#339in Literature

The average Google Books fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Justin Chambers, KOIN, Diary of a Wimpy Kid (film series), with strongest over-indexing on Justin Chambers (128.56× the country average).

Demographically, the Google Books audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Books fan in United States is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Justin Chambers.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Books profile in United States.

Audience size
1.4M
in United States
Gender
79.7%♀
20.3% male
Age
43.4
average years
Country rank
#18451
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Books

79.7% are female, 20.3% are male, average age 43.4.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Google Books audience in United States
MetricValue
Female79.7%
Male20.3%
Average age43.4
Estimated audience size1,425,657
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Google Books audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4919%
50+35%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Google Books audience comes from United States.

Worldwide audience distribution share by country for Google Books
CountryShare
Indonesia25.4%
United States11.6%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Books audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Books fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.88×
02Vermont~4K1.57×
03Massachusetts~40K1.41×
04New York~100K1.28×
05Virginia~40K1.26×
06Connecticut~20K1.25×
07Maine~6K1.20×
08Washington~30K1.10×
09Utah~10K1.10×
10Maryland~30K1.08×
11Rhode Island~5K1.06×
12Oregon~20K1.05×
13California~200K1.04×
14Illinois~50K1.04×
15Pennsylvania~50K1.03×
16New Jersey~40K1.02×
17South Carolina~20K1.01×
18Idaho~7K1.01×
19New Hampshire~6K1.01×
20Montana~4K1.00×
21Missouri~20K0.99×
22Hawaii~6K0.99×
23South Dakota~3K0.99×
24Wisconsin~20K0.98×
25New Mexico~7K0.98×
26Alaska~3K0.97×
27Georgia~40K0.96×
28Iowa~10K0.96×
29Indiana~20K0.94×
30Minnesota~20K0.94×
31Arkansas~10K0.94×
32Nebraska~7K0.94×
33Ohio~40K0.93×
34North Carolina~40K0.92×
35Michigan~30K0.91×
36Tennessee~30K0.91×
37Kansas~10K0.91×
38Texas~100K0.90×
39Oklahoma~10K0.90×
40West Virginia~6K0.89×
41Colorado~20K0.86×
42Kentucky~10K0.86×
43Nevada~10K0.86×
44Louisiana~20K0.84×
45Alabama~20K0.83×
46Mississippi~9K0.80×
47Arizona~20K0.78×
48North Dakota~2K0.77×
49Florida~70K0.75×
50Delaware~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Google Books, United States
0.74×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Books audience
#·InterestCategoryAffinity×
01KOINMovies & TV152.27×
02Justin ChambersMovies & TV128.56×
03Enter the DragonMovies & TV109.52×
04Hi-ChewFood & Beverages57.56×
05Jason KiddSports56.06×
06Kevin McKiddMovies & TV55.02×
07Diary of a Wimpy Kid (film series)Movies & TV52.02×
08Kobo Inc.Literature40.38×
09Cellular (film)Movies & TV31.71×
10IBooksTechnology & Electronics29.07×
11Flipped (film)Movies & TV22.45×
12Heather GrahamLiterature19.10×
13CricbuzzSports17.19×
14Eyes Wide ShutMovies & TV16.85×
15Social philosophyPolitics & Society15.19×
16Charles BarkleySports14.85×
17Books-A-MillionLiterature14.72×
18Charlie HunnamMovies & TV11.20×
19Audible.comLiterature9.98×
20GeminiTechnology & Electronics4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Books audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
MindfulnessBALANCE1.47×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Books audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Career OrientationPOWER0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Books have in United States?

Google Books has an estimated audience of 1,425,657 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Books fans?

79.7% of Google Books fans are female, 20.3% are male, with an average age of 43.4 years.

03

Which brands do Google Books fans like most?

Google Books fans show strongest brand affinity for Justin Chambers (128.56×), KOIN (152.27×), and Diary of a Wimpy Kid (film series) (52.02×) over the country average.

04

Where do Google Books fans live in United States?

Google Books fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Books fans also like?

Beyond Google Books itself, the audience over-indexes on KOIN (152.27×), Diary of a Wimpy Kid (film series) (52.02×), Enter the Dragon (109.52×), and Jason Kidd (56.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Google Books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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