Kevin McKidd Audience in United States

Kevin McKidd has an estimated audience of 662,472 people in United States. 80.5% are female, 19.5% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Michelle Monaghan, Rodrigo Santoro, Wallace and Gromit, Pedro Pascal, White Collar.

The average Kevin McKidd fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michelle Monaghan, Rodrigo Santoro, Wallace and Gromit, with strongest over-indexing on Michelle Monaghan (641.98× the country average). Demographically, the Kevin McKidd audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kevin McKidd fans

Demographic split for Kevin McKidd audience in United States
MetricValue
Female80.5%
Male19.5%
Average age32.8
Estimated audience size662,472

Audience persona

The typical Kevin McKidd fan in United States is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Michelle Monaghan.

Top regions in United States

Top regions ranked by reach for Kevin McKidd in United States
RegionReachAffinity
California67,5950.93×
Texas59,8841.05×
Florida40,1950.9×
New York32,0970.87×
Pennsylvania23,0551.03×
Illinois21,6240.98×
Ohio21,3701.05×
North Carolina20,4211.02×
Georgia18,8640.92×
Michigan16,6800.96×
New Jersey15,7120.93×
Virginia15,1100.94×
Arizona14,2411.05×
Tennessee14,1641.07×
Washington13,1290.99×
Indiana12,9801.07×
Massachusetts12,7050.97×
Missouri11,4921.08×
Wisconsin10,3401.04×
Colorado10,1420.97×
Alabama10,0871.09×
South Carolina9,9711×
Kentucky9,8331.18×
Maryland9,6370.85×
Minnesota8,9160.94×
Oklahoma8,6771.18×
Louisiana8,0930.95×
Oregon7,6331.01×
Utah6,7851.14×
Connecticut6,6191×
Arkansas6,3071.16×
Iowa5,8861.08×
Nevada5,4500.85×
Mississippi5,3550.98×
Kansas5,3091.02×
Idaho3,8661.16×
Nebraska3,5441.07×
West Virginia3,3851.1×
New Mexico3,3321×
New Hampshire2,8181.08×
Maine2,4941.05×
Hawaii2,4220.85×
Rhode Island1,9760.94×
Montana1,9071.04×
Delaware1,5170.83×
South Dakota1,5110.99×
North Dakota1,4181.04×
Alaska1,3740.97×
Washington, District of Columbia1,2370.62×
Vermont1,1440.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin McKidd audience
BrandAffinityCategory
Michelle Monaghan641.98×Movies & TV
Rodrigo Santoro471.66×Movies & TV
Wallace and Gromit225.83×Movies & TV
Pedro Pascal20×Movies & TV
White Collar59.89×Movies & TV
Alexandra Daddario19.56×Movies & TV
Ellen Pompeo28.43×Movies & TV
Javier Bardem20×Movies & TV
Google Books36×Literature
Sam Claflin20×Movies & TV
Business intelligence16.51×Business & Career
Kia Sportage19.15×Cars & Mobility
Eyes Wide Shut13.86×Movies & TV
Jennifer Love Hewitt9.73×Movies & TV
Jason Isaacs17.47×Movies & TV
WhatsApp4.73×Internet & Social Media
Casey Affleck20×Movies & TV
Superman2.14×Movies & TV
Gerard Butler9.79×Movies & TV
Patrick Dempsey11.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin McKidd audience
TraitClusterScore
ExtroversionTHRILL1.92
Social Media UsageJOY1.36
Price SensitivityPREMIUM1.17
CreativityOPEN1.14
IndulgenceJOY1.13
Pet OwnershipJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Kevin McKidd
CountryShare
United States34.4%
United Kingdom13.2%
Brazil9.2%

See Kevin McKidd audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kevin McKidd have in United States?

Kevin McKidd has an estimated audience of 662,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Kevin McKidd fans?

80.5% of Kevin McKidd fans are female, 19.5% are male, with an average age of 32.8 years.

Which brands do Kevin McKidd fans like most?

Kevin McKidd fans show strongest brand affinity for Michelle Monaghan (641.98×), Rodrigo Santoro (471.66×), and Wallace and Gromit (225.83×) over the country average.

Where do Kevin McKidd fans live in United States?

Kevin McKidd fans in United States are most concentrated in California (reach 67,595), Texas (reach 59,884), and Florida (reach 40,195). These three regions account for the largest share of the active audience.

What other brands do Kevin McKidd fans also like?

Beyond Kevin McKidd itself, the audience over-indexes on Rodrigo Santoro (471.66×), Wallace and Gromit (225.83×), Pedro Pascal (20×), and White Collar (59.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin McKidd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.