Rascasse Audience Intelligence

White Collar Audience in United States

A data profile of the people who buy, follow and care about White Collar in United States — modelled from more than twelve digital signal sources. White Collar has an estimated audience of 1,153,755 people in United States.

#411among TV series in United States#1580among Movie / TV Show / Series in United States#3779in Movies & TV

The average White Collar fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alexandra Daddario, SmartPak, Hall Pass, with strongest over-indexing on Alexandra Daddario (65× the country average).

Demographically, the White Collar audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Collar fan in United States is more male, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Alexandra Daddario.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Collar profile in United States.

Audience size
1.2M
in United States
Gender
44.9%♀
55.1% male
Age
35.4
average years
Country rank
#21461
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Collar viewers

44.9% are female, 55.1% are male, average age 35.4.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for White Collar audience in United States
MetricValue
Female44.9%
Male55.1%
Average age35.4
Estimated audience size1,153,755
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the White Collar audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

24.3%

of the worldwide White Collar audience comes from United States.

Worldwide audience distribution share by country for White Collar
CountryShare
United States24.3%
India7.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Collar audience in United States is strongest.

Fig. 05

Top regions by affinity

White Collar fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.48×
02Idaho~9K1.36×
03Minnesota~20K1.14×
04New Hampshire~6K1.13×
05Massachusetts~30K1.10×
06Washington~30K1.09×
07Oregon~20K1.09×
08Montana~4K1.09×
09North Dakota~3K1.09×
10Florida~90K1.07×
11Missouri~20K1.07×
12Wisconsin~20K1.07×
13Michigan~40K1.06×
14Connecticut~10K1.06×
15Maine~5K1.06×
16Iowa~10K1.05×
17New Jersey~30K1.04×
18Tennessee~30K1.03×
19South Carolina~20K1.03×
20Kansas~10K1.03×
21Pennsylvania~40K1.01×
22Colorado~20K1.01×
23Arkansas~10K1.00×
24Vermont~2K1.00×
25New York~70K0.99×
26North Carolina~40K0.99×
27Arizona~30K0.99×
28California~100K0.98×
29Illinois~40K0.98×
30Ohio~40K0.98×
31Oklahoma~10K0.98×
32Georgia~40K0.97×
33Indiana~20K0.97×
34South Dakota~3K0.97×
35Texas~100K0.96×
36Rhode Island~4K0.96×
37Virginia~30K0.94×
38Kentucky~20K0.93×
39Nebraska~6K0.93×
40Alabama~20K0.92×
41Louisiana~20K0.92×
42Alaska~3K0.92×
43Mississippi~10K0.91×
44Hawaii~5K0.91×
45Maryland~20K0.89×
46Delaware~3K0.89×
47West Virginia~5K0.83×
48Washington, District of Columbia~3K0.83×
49Nevada~10K0.78×
50New Mexico~5K0.75×
Fig. 06

Affinity by region

Affinity by region — White Collar, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Collar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Collar audience
#·InterestCategoryAffinity×
01SmartPakBusiness & Career208.26×
02Bed skirtHome & Garden190.96×
03World Rally Championship-2Games190.89×
04CITVMovies & TV125.53×
05Hall PassMovies & TV97.94×
06CSX TransportationCars & Mobility66.87×
07Kevin McKiddMovies & TV66.02×
08Alexandra DaddarioMovies & TV65.00×
09Degrassi: Next GenerationMovies & TV32.14×
10Jennifer Love HewittMovies & TV27.34×
11Michael FassbenderMovies & TV22.14×
12Kat DenningsMovies & TV15.35×
13Uma ThurmanMovies & TV15.12×
14Dakota FanningMovies & TV14.84×
15Elle FanningMovies & TV14.08×
16Kaley CuocoMovies & TV14.02×
17Nina DobrevMovies & TV13.49×
18Elizabeth OlsenMovies & TV12.82×
19Brittany SnowMovies & TV12.10×
20Millie Bobby BrownMovies & TV7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Collar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Collar audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.49×
SustainabilityBALANCE1.31×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Collar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.72×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Collar have in United States?

White Collar has an estimated audience of 1,153,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White Collar viewers?

44.9% of White Collar fans are female, 55.1% are male, with an average age of 35.4 years.

03

Which brands do White Collar fans like most?

White Collar fans show strongest brand affinity for Alexandra Daddario (65×), SmartPak (208.26×), and Hall Pass (97.94×) over the country average.

04

Where do White Collar fans live in United States?

White Collar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do White Collar fans also like?

Beyond White Collar itself, the audience over-indexes on SmartPak (208.26×), Hall Pass (97.94×), Bed skirt (190.96×), and Jennifer Love Hewitt (27.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See White Collar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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