White Collar Audience in United States

White Collar logo

White Collar has an estimated audience of 1,286,930 people in United States. 44.9% are female, 55.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Alexandra Daddario, SmartPak, Jennifer Love Hewitt, Bed skirt, Hall Pass.

The average White Collar fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexandra Daddario, SmartPak, Jennifer Love Hewitt, with strongest over-indexing on Alexandra Daddario (65× the country average). Demographically, the White Collar audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of White Collar fans

Demographic split for White Collar audience in United States
MetricValue
Female44.9%
Male55.1%
Average age35.4
Estimated audience size1,286,930

Audience persona

The typical White Collar fan in United States is more male, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Alexandra Daddario.

Top regions in United States

Top regions ranked by reach for White Collar in United States
RegionReachAffinity
California143,6251.01×
Texas112,7151.02×
Florida97,9451.12×
New York73,1741.02×
Pennsylvania45,8711.06×
Illinois43,9981.03×
North Carolina40,0911.04×
Ohio39,9291.01×
Georgia39,7661×
Michigan36,7241.09×
New Jersey35,7191.09×
Virginia30,3350.97×
Massachusetts28,8691.14×
Washington28,8311.12×
Tennessee27,2721.06×
Arizona25,7890.98×
Indiana23,4941×
Missouri22,7531.1×
Minnesota21,4531.16×
Colorado21,4201.06×
Wisconsin21,3031.1×
South Carolina20,8131.07×
Maryland19,9280.9×
Alabama16,4140.91×
Oregon16,4101.11×
Utah15,4471.34×
Louisiana15,4150.93×
Kentucky15,0450.93×
Oklahoma14,0530.98×
Connecticut13,9911.08×
Iowa10,9621.03×
Kansas10,5631.04×
Arkansas10,3190.97×
Nevada9,4270.76×
Mississippi9,2320.87×
Idaho8,4941.32×
Nebraska5,7880.9×
New Hampshire5,7821.14×
Hawaii4,8940.88×
Maine4,8231.05×
New Mexico4,6290.72×
West Virginia4,5740.76×
Rhode Island3,8880.95×
Montana3,6861.03×
Delaware3,0620.86×
Washington, District of Columbia3,0110.78×
South Dakota2,7420.92×
North Dakota2,6491×
Vermont2,1870.97×
Alaska2,1800.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White Collar audience
BrandAffinityCategory
Alexandra Daddario65×Movies & TV
SmartPak208.26×Business & Career
Jennifer Love Hewitt27.34×Movies & TV
Bed skirt190.96×Home & Garden
Hall Pass97.94×Movies & TV
Kevin McKidd66.02×Movies & TV
Dakota Fanning14.84×Movies & TV
Brittany Snow12.1×Movies & TV
Kaley Cuoco14.02×Movies & TV
World Rally Championship-2190.89×Games
Elle Fanning14.08×Movies & TV
Michael Fassbender22.14×Movies & TV
CSX Transportation66.87×Cars & Mobility
Kat Dennings15.35×Movies & TV
Millie Bobby Brown7.42×Movies & TV
Degrassi: Next Generation32.14×Movies & TV
Elizabeth Olsen12.82×Movies & TV
CITV125.53×Movies & TV
Nina Dobrev13.49×Movies & TV
Christina Hendricks14.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White Collar audience
TraitClusterScore
Career OrientationPOWER1.66
MindfulnessBALANCE1.52
LGBTQ+ IdentityOPEN1.39
Social Media UsageJOY1.32
Quality AwarenessPREMIUM1.31
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for White Collar
CountryShare
United States27.2%
Germany8.1%
India8.0%

See White Collar audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does White Collar have in United States?

White Collar has an estimated audience of 1,286,930 people in United States, concentrated in California and Texas.

What is the gender split and age of White Collar fans?

44.9% of White Collar fans are female, 55.1% are male, with an average age of 35.4 years.

Which brands do White Collar fans like most?

White Collar fans show strongest brand affinity for Alexandra Daddario (65×), SmartPak (208.26×), and Jennifer Love Hewitt (27.34×) over the country average.

Where do White Collar fans live in United States?

White Collar fans in United States are most concentrated in California (reach 143,625), Texas (reach 112,715), and Florida (reach 97,945). These three regions account for the largest share of the active audience.

What other brands do White Collar fans also like?

Beyond White Collar itself, the audience over-indexes on SmartPak (208.26×), Jennifer Love Hewitt (27.34×), Bed skirt (190.96×), and Hall Pass (97.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White Collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.