Wallace and Gromit Audience in United States

Wallace and Gromit logo

Wallace and Gromit has an estimated audience of 1,346,564 people in United States. 65.6% are female, 34.4% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Jeff Garlin, Laurie Metcalf, Aardman Animations, Bobby Moynihan, Little Red Riding Hood.

The average Wallace and Gromit fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeff Garlin, Laurie Metcalf, Aardman Animations, with strongest over-indexing on Jeff Garlin (290.13× the country average). Demographically, the Wallace and Gromit audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Wallace and Gromit fans

Demographic split for Wallace and Gromit audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.6
Estimated audience size1,346,564

Audience persona

The typical Wallace and Gromit fan in United States is more female, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Jeff Garlin.

Top regions in United States

Top regions ranked by reach for Wallace and Gromit in United States
RegionReachAffinity
California195,8611.32×
Texas112,5090.97×
New York80,9941.08×
Florida73,4210.81×
Illinois47,7201.06×
Pennsylvania44,9200.99×
Ohio40,7930.98×
North Carolina39,3350.97×
Washington37,5921.39×
Georgia37,5510.91×
Massachusetts35,2471.33×
Michigan34,9960.99×
Virginia32,0490.98×
New Jersey31,1450.91×
Colorado25,6181.21×
Tennessee25,5590.95×
Arizona25,2470.92×
Indiana23,9840.97×
Oregon22,8111.48×
Missouri21,6891×
Minnesota21,2981.1×
Maryland21,0360.91×
Wisconsin21,0221.04×
Utah20,0651.66×
South Carolina15,7040.78×
Kentucky15,4910.92×
Oklahoma14,4130.96×
Connecticut13,6191.01×
Louisiana12,5290.72×
Nevada11,6900.9×
Alabama11,4900.61×
Kansas10,2050.96×
Iowa9,7480.88×
Arkansas9,3360.84×
Idaho8,0961.2×
Mississippi6,9830.63×
New Mexico6,8441.01×
Nebraska6,1120.91×
New Hampshire5,9071.11×
Maine5,8371.21×
West Virginia5,2950.84×
Hawaii4,9190.85×
Rhode Island4,7871.12×
Washington, District of Columbia4,6431.15×
Montana3,8141.02×
Vermont3,4351.45×
Delaware2,6990.73×
Alaska2,4700.86×
South Dakota2,4450.79×
North Dakota2,1560.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wallace and Gromit audience
BrandAffinityCategory
Jeff Garlin290.13×Movies & TV
Laurie Metcalf118.34×Movies & TV
Aardman Animations483.19×Movies & TV
Bobby Moynihan199.18×Movies & TV
Little Red Riding Hood160.8×Literature
Kevin McKidd189.58×Movies & TV
Junk Gypsy Company197.25×Arts & Culture
Joan Cusack60.53×Movies & TV
Shaun the Sheep100.94×Movies & TV
Bill Hader42.39×Movies & TV
Harper Adams University365.32×Business & Career
Ice Age (franchise)45.57×Movies & TV
Barbie12.4×Movies & TV
Remote support207.2×Business & Career
Michael Keaton29.91×Movies & TV
Shrek (franchise)18.26×Movies & TV
Clairvoyance20×Politics & Society
Aliens (film)18.81×Movies & TV
Bolt (2008 film)37.16×Movies & TV
Academy Award for Best Original Score81.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wallace and Gromit audience
TraitClusterScore
TraditionCONSERVATISM1.63
IndividualismJOY1.52
Community OrientationOPEN1.44
SustainabilityBALANCE1.4
SpiritualityBALANCE1.38
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Wallace and Gromit
CountryShare
United States18.6%
United Kingdom14.2%
New Zealand5.7%

See Wallace and Gromit audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Wallace and Gromit have in United States?

Wallace and Gromit has an estimated audience of 1,346,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Wallace and Gromit fans?

65.6% of Wallace and Gromit fans are female, 34.4% are male, with an average age of 34.6 years.

Which brands do Wallace and Gromit fans like most?

Wallace and Gromit fans show strongest brand affinity for Jeff Garlin (290.13×), Laurie Metcalf (118.34×), and Aardman Animations (483.19×) over the country average.

Where do Wallace and Gromit fans live in United States?

Wallace and Gromit fans in United States are most concentrated in California (reach 195,861), Texas (reach 112,509), and New York (reach 80,994). These three regions account for the largest share of the active audience.

What other brands do Wallace and Gromit fans also like?

Beyond Wallace and Gromit itself, the audience over-indexes on Laurie Metcalf (118.34×), Aardman Animations (483.19×), Bobby Moynihan (199.18×), and Little Red Riding Hood (160.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallace and Gromit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.