Rascasse Audience Intelligence

Wallace and Gromit Audience in United States

A data profile of the people who buy, follow and care about Wallace and Gromit in United States — modelled from more than twelve digital signal sources. Wallace and Gromit has an estimated audience of 1,313,571 people in United States.

#1366among Movie / TV Show / Series in United States#3340in Movies & TV

The average Wallace and Gromit fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jeff Garlin, Laurie Metcalf, Bobby Moynihan, with strongest over-indexing on Jeff Garlin (290.13× the country average).

Demographically, the Wallace and Gromit audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wallace and Gromit fan in United States is more female, around 34.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jeff Garlin.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wallace and Gromit profile in United States.

Audience size
1.3M
in United States
Gender
65.6%♀
34.4% male
Age
34.6
average years
Country rank
#19560
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wallace and Gromit viewers

65.6% are female, 34.4% are male, average age 34.6.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Wallace and Gromit audience in United States
MetricValue
Female65.6%
Male34.4%
Average age34.6
Estimated audience size1,313,571
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Wallace and Gromit audience in United States
Age bracketShare%
16-1937%
20-2918%
30-3914%
40-4914%
50+17%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Wallace and Gromit audience comes from United States.

Worldwide audience distribution share by country for Wallace and Gromit
CountryShare
United States17.4%
United Kingdom13.5%
New Zealand5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wallace and Gromit audience in United States is strongest.

Fig. 05

Top regions by affinity

Wallace and Gromit fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.63×
02Vermont~3K1.44×
03Oregon~20K1.40×
04Washington~40K1.30×
05Massachusetts~30K1.26×
06Maine~6K1.24×
07California~200K1.23×
08Idaho~8K1.23×
09New Hampshire~6K1.15×
10Colorado~20K1.14×
11Rhode Island~5K1.12×
12Washington, District of Columbia~4K1.09×
13Montana~4K1.08×
14Minnesota~20K1.07×
15Alaska~3K1.07×
16Wisconsin~20K1.04×
17New Mexico~7K1.02×
18Arizona~30K1.00×
19Connecticut~10K1.00×
20New York~70K0.99×
21Illinois~40K0.99×
22Kansas~10K0.99×
23Oklahoma~10K0.98×
24Missouri~20K0.97×
25Pennsylvania~40K0.96×
26Indiana~20K0.96×
27Ohio~40K0.95×
28North Carolina~40K0.95×
29Virginia~30K0.95×
30Michigan~30K0.94×
31Texas~100K0.93×
32Tennessee~30K0.93×
33Kentucky~20K0.93×
34Nebraska~6K0.92×
35West Virginia~6K0.91×
36Nevada~10K0.90×
37Hawaii~5K0.90×
38Iowa~10K0.89×
39North Dakota~2K0.88×
40Maryland~20K0.87×
41Arkansas~10K0.87×
42Georgia~40K0.86×
43South Dakota~3K0.86×
44New Jersey~30K0.85×
45Delaware~3K0.80×
46Florida~70K0.79×
47South Carolina~20K0.77×
48Louisiana~10K0.77×
49Alabama~10K0.70×
50Mississippi~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Wallace and Gromit, United States
0.68×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wallace and Gromit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wallace and Gromit audience
#·InterestCategoryAffinity×
01Aardman AnimationsMovies & TV483.19×
02Harper Adams UniversityBusiness & Career365.32×
03Jeff GarlinMovies & TV290.13×
04Remote supportBusiness & Career207.20×
05Bobby MoynihanMovies & TV199.18×
06Junk Gypsy CompanyArts & Culture197.25×
07Kevin McKiddMovies & TV189.58×
08Little Red Riding HoodLiterature160.80×
09Laurie MetcalfMovies & TV118.34×
10Shaun the SheepMovies & TV100.94×
11Joan CusackMovies & TV60.53×
12Ice Age (franchise)Movies & TV45.57×
13Bill HaderMovies & TV42.39×
14Bolt (2008 film)Movies & TV37.16×
15Sarah McLachlanMusic & Radio34.96×
16Michael KeatonMovies & TV29.91×
17ClairvoyancePolitics & Society20.00×
18Aliens (film)Movies & TV18.81×
19Shrek (franchise)Movies & TV18.26×
20BarbieMovies & TV12.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wallace and Gromit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wallace and Gromit audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
Career OrientationPOWER1.98×
IndividualismJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wallace and Gromit audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Need for SecurityCONSERVATISM0.76×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wallace and Gromit have in United States?

Wallace and Gromit has an estimated audience of 1,313,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wallace and Gromit viewers?

65.6% of Wallace and Gromit fans are female, 34.4% are male, with an average age of 34.6 years.

03

Which brands do Wallace and Gromit fans like most?

Wallace and Gromit fans show strongest brand affinity for Jeff Garlin (290.13×), Laurie Metcalf (118.34×), and Bobby Moynihan (199.18×) over the country average.

04

Where do Wallace and Gromit fans live in United States?

Wallace and Gromit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wallace and Gromit fans also like?

Beyond Wallace and Gromit itself, the audience over-indexes on Laurie Metcalf (118.34×), Bobby Moynihan (199.18×), Aardman Animations (483.19×), and Little Red Riding Hood (160.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wallace and Gromit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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