Bill Hader Audience in United States

Bill Hader logo

Bill Hader has an estimated audience of 2,913,001 people in United States. 50.2% are female, 49.8% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Horeca, Knauf Insulation, Hooked on Phonics, Johns Hopkins School of Nursing, Klis.

The average Bill Hader fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horeca, Knauf Insulation, Hooked on Phonics, with strongest over-indexing on Horeca (184.32× the country average). Demographically, the Bill Hader audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bill Hader fans

Demographic split for Bill Hader audience in United States
MetricValue
Female50.2%
Male49.8%
Average age35.6
Estimated audience size2,913,001

Audience persona

The typical Bill Hader fan in United States is balanced, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Bill Hader in United States
RegionReachAffinity
California456,9041.43×
Texas247,0130.99×
New York173,6161.07×
Florida163,3960.83×
Illinois109,2151.13×
Pennsylvania97,2090.99×
Ohio86,6450.97×
North Carolina78,3080.89×
Michigan76,9971.01×
Washington75,8701.3×
Georgia73,0870.81×
Arizona71,8231.21×
New Jersey67,7390.91×
Massachusetts63,9361.11×
Virginia63,4610.89×
Colorado55,5671.21×
Tennessee54,9890.94×
Indiana52,4980.99×
Oklahoma50,8521.57×
Missouri48,6281.04×
Oregon45,7281.37×
Wisconsin44,4021.01×
Maryland44,1000.88×
Minnesota43,5811.04×
Kentucky34,5530.95×
Utah33,3731.28×
South Carolina33,3700.76×
Alabama30,6400.75×
Connecticut29,7371.02×
Nevada28,1541×
Louisiana28,0490.75×
Iowa23,5920.98×
Arkansas23,3930.97×
Kansas22,4650.98×
Idaho16,8941.16×
Mississippi14,7830.62×
New Mexico14,4940.99×
Nebraska13,0760.9×
Hawaii12,8541.03×
New Hampshire11,8291.03×
Maine11,2951.08×
West Virginia10,4280.77×
Rhode Island8,8360.95×
Montana8,6781.07×
Washington, District of Columbia8,5260.97×
Alaska6,7011.08×
Delaware6,0580.75×
South Dakota5,6550.84×
Vermont5,2801.03×
North Dakota4,8050.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Hader audience
BrandAffinityCategory
Horeca184.32×Travel & Leisure
Knauf Insulation222.95×Business & Career
Hooked on Phonics61.9×Kids & Family
Johns Hopkins School of Nursing60.06×Business & Career
Klis371.48×Travel & Leisure
Mae Hong Son Province41.07×Travel & Leisure
Brown County, Wisconsin30.91×Travel & Leisure
Project HOPE32.25×Health
Hendaye114.32×Travel & Leisure
Elsword31.25×Games
Gofobo44.08×Movies & TV
Hawes71.2×Travel & Leisure
Sussex County, New Jersey15.61×Travel & Leisure
Dog breed1.53×Pets & Animals
Kay Hooper73.61×Literature
Gran Torino6.75×Movies & TV
Nationality2×Politics & Society
3D printing2.2×Technology & Electronics
JDSU2.65×Business & Career
Got Talent España25.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Hader audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.09
Pet OwnershipJOY1.62
IndulgenceJOY1.53
MindfulnessBALANCE1.36
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Bill Hader
CountryShare
United States53.8%
United Kingdom5.5%
Canada4.7%

See Bill Hader audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bill Hader have in United States?

Bill Hader has an estimated audience of 2,913,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill Hader fans?

50.2% of Bill Hader fans are female, 49.8% are male, with an average age of 35.6 years.

Which brands do Bill Hader fans like most?

Bill Hader fans show strongest brand affinity for Horeca (184.32×), Knauf Insulation (222.95×), and Hooked on Phonics (61.9×) over the country average.

Where do Bill Hader fans live in United States?

Bill Hader fans in United States are most concentrated in California (reach 456,904), Texas (reach 247,013), and New York (reach 173,616). These three regions account for the largest share of the active audience.

What other brands do Bill Hader fans also like?

Beyond Bill Hader itself, the audience over-indexes on Knauf Insulation (222.95×), Hooked on Phonics (61.9×), Johns Hopkins School of Nursing (60.06×), and Klis (371.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Hader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.