Magic Mike Audience in United States

Magic Mike logo

Magic Mike has an estimated audience of 2,257,924 people in United States. 66.4% are female, 33.6% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Matthew Broderick, Channing Tatum, American Pie (film series), Bill Hader, Austin Powers (film series).

The average Magic Mike fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matthew Broderick, Channing Tatum, American Pie (film series), with strongest over-indexing on Matthew Broderick (79.13× the country average). Demographically, the Magic Mike audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Magic Mike fans

Demographic split for Magic Mike audience in United States
MetricValue
Female66.4%
Male33.6%
Average age41.9
Estimated audience size2,257,924

Audience persona

The typical Magic Mike fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Matthew Broderick.

Top regions in United States

Top regions ranked by reach for Magic Mike in United States
RegionReachAffinity
California277,3761.12×
Texas208,9131.08×
Florida159,5201.04×
New York121,7240.96×
Pennsylvania75,9981×
Illinois72,9040.97×
North Carolina70,3091.03×
Ohio68,8840.99×
Georgia68,3770.98×
Michigan56,9300.96×
New Jersey54,0170.94×
Virginia52,1360.95×
Arizona50,9851.11×
Tennessee46,8821.04×
Washington46,6751.03×
Massachusetts43,1590.97×
Indiana42,2351.02×
Missouri37,7261.04×
Nevada36,2171.66×
Colorado34,8270.98×
Maryland33,9630.87×
Wisconsin32,7880.97×
Alabama32,6591.04×
South Carolina32,5740.96×
Minnesota31,7810.98×
Kentucky30,5221.08×
Louisiana29,6361.02×
Oklahoma28,0241.12×
Oregon27,3421.06×
Utah24,8791.23×
Connecticut21,9530.97×
Iowa18,9921.02×
Arkansas18,8181.01×
Kansas18,2011.02×
Mississippi16,8810.91×
Idaho12,0821.07×
New Mexico11,6131.03×
West Virginia11,4331.09×
Nebraska10,2560.91×
Hawaii10,1791.05×
New Hampshire8,2280.92×
Maine7,1710.89×
Rhode Island6,2430.87×
Montana6,0620.97×
Washington, District of Columbia5,3890.79×
South Dakota4,6420.89×
Delaware4,6230.74×
North Dakota4,3040.93×
Alaska4,2700.88×
Vermont3,7860.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magic Mike audience
BrandAffinityCategory
Matthew Broderick79.13×Movies & TV
Channing Tatum47.6×Movies & TV
American Pie (film series)60.01×Movies & TV
Bill Hader61.17×Movies & TV
Austin Powers (film series)61.95×Movies & TV
Ferris Bueller's Day Off67.02×Movies & TV
Leslie Mann69.11×Movies & TV
Tropic Thunder60.8×Movies & TV
Candice Patton144.7×Movies & TV
Naomi Scott61.98×Movies & TV
The White Lotus14.45×Movies & TV
Ted (film)44.27×Movies & TV
Step Brothers (film)43.61×Movies & TV
Zooey Deschanel33.96×Movies & TV
Jason Segel46.34×Movies & TV
Identity Thief86.97×Movies & TV
21 Jump Street (film)41.81×Movies & TV
Silicon Valley (TV series)51.15×Movies & TV
Superbad (film)33.05×Movies & TV
We're the Millers50.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magic Mike audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.87
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.22
CreativityOPEN1.14
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Magic Mike
CountryShare
United States29.1%
United Kingdom11.7%
Germany8.5%

See Magic Mike audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Magic Mike have in United States?

Magic Mike has an estimated audience of 2,257,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Magic Mike fans?

66.4% of Magic Mike fans are female, 33.6% are male, with an average age of 41.9 years.

Which brands do Magic Mike fans like most?

Magic Mike fans show strongest brand affinity for Matthew Broderick (79.13×), Channing Tatum (47.6×), and American Pie (film series) (60.01×) over the country average.

Where do Magic Mike fans live in United States?

Magic Mike fans in United States are most concentrated in California (reach 277,376), Texas (reach 208,913), and Florida (reach 159,520). These three regions account for the largest share of the active audience.

What other brands do Magic Mike fans also like?

Beyond Magic Mike itself, the audience over-indexes on Channing Tatum (47.6×), American Pie (film series) (60.01×), Bill Hader (61.17×), and Austin Powers (film series) (61.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic Mike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.