Rascasse Audience Intelligence

Magic Mike Audience in United States

A data profile of the people who buy, follow and care about Magic Mike in United States — modelled from more than twelve digital signal sources. Magic Mike has an estimated audience of 2,244,200 people in United States.

#743among Movie / TV Show / Series in United States#1945in Movies & TV

The average Magic Mike fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew Broderick, Channing Tatum, Austin Powers (film series), with strongest over-indexing on Matthew Broderick (79.13× the country average).

Demographically, the Magic Mike audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magic Mike fan in United States is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Matthew Broderick.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magic Mike profile in United States.

Audience size
2.2M
in United States
Gender
66.4%♀
33.6% male
Age
41.9
average years
Country rank
#12977
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magic Mike viewers

66.4% are female, 33.6% are male, average age 41.9.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Magic Mike audience in United States
MetricValue
Female66.4%
Male33.6%
Average age41.9
Estimated audience size2,244,200
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Magic Mike audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Magic Mike audience comes from United States.

Worldwide audience distribution share by country for Magic Mike
CountryShare
United States28.6%
United Kingdom11.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magic Mike audience in United States is strongest.

Fig. 05

Top regions by affinity

Magic Mike fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.69×
02Utah~20K1.19×
03West Virginia~10K1.13×
04Oklahoma~30K1.12×
05Kentucky~30K1.10×
06California~300K1.07×
07Arizona~50K1.07×
08Idaho~10K1.06×
09Arkansas~20K1.05×
10New Mexico~10K1.05×
11Kansas~20K1.04×
12Hawaii~10K1.04×
13Texas~200K1.03×
14Alabama~30K1.03×
15Indiana~40K1.02×
16Missouri~40K1.02×
17Oregon~30K1.02×
18Iowa~20K1.02×
19Vermont~4K1.02×
20Tennessee~50K1.01×
21Louisiana~30K1.01×
22Florida~200K1.00×
23Montana~6K1.00×
24North Dakota~5K1.00×
25Ohio~70K0.99×
26North Carolina~70K0.99×
27Washington~40K0.98×
28South Dakota~5K0.98×
29Pennsylvania~70K0.97×
30Connecticut~20K0.97×
31Michigan~60K0.96×
32Massachusetts~40K0.96×
33Alaska~5K0.96×
34Mississippi~20K0.95×
35Nebraska~10K0.95×
36Georgia~70K0.94×
37Wisconsin~30K0.94×
38New Hampshire~8K0.94×
39Maine~8K0.94×
40Illinois~70K0.93×
41Colorado~30K0.93×
42South Carolina~30K0.93×
43Minnesota~30K0.93×
44New York~100K0.92×
45Virginia~50K0.92×
46New Jersey~50K0.91×
47Rhode Island~6K0.90×
48Maryland~30K0.86×
49Delaware~5K0.84×
50Washington, District of Columbia~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Magic Mike, United States
0.79×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magic Mike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magic Mike audience
#·InterestCategoryAffinity×
01Candice PattonMovies & TV144.70×
02Matthew BroderickMovies & TV79.13×
03Leslie MannMovies & TV69.11×
04Ferris Bueller's Day OffMovies & TV67.02×
05Naomi ScottMovies & TV61.98×
06Austin Powers (film series)Movies & TV61.95×
07Bill HaderMovies & TV61.17×
08Tropic ThunderMovies & TV60.80×
09American Pie (film series)Movies & TV60.01×
10Silver Linings PlaybookMovies & TV54.40×
11Silicon Valley (TV series)Movies & TV51.15×
12We're the MillersMovies & TV50.07×
13Channing TatumMovies & TV47.60×
14Jason SegelMovies & TV46.34×
15Ted (film)Movies & TV44.27×
16Step Brothers (film)Movies & TV43.61×
1721 Jump Street (film)Movies & TV41.81×
18Zooey DeschanelMovies & TV33.96×
19Superbad (film)Movies & TV33.05×
20South ParkMovies & TV20.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magic Mike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magic Mike audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.68×
DIY MentalityTHRILL1.45×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magic Mike audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.99×
Urban LifestyleOPEN1.02×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magic Mike have in United States?

Magic Mike has an estimated audience of 2,244,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Magic Mike viewers?

66.4% of Magic Mike fans are female, 33.6% are male, with an average age of 41.9 years.

03

Which brands do Magic Mike fans like most?

Magic Mike fans show strongest brand affinity for Matthew Broderick (79.13×), Channing Tatum (47.6×), and Austin Powers (film series) (61.95×) over the country average.

04

Where do Magic Mike fans live in United States?

Magic Mike fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Magic Mike fans also like?

Beyond Magic Mike itself, the audience over-indexes on Channing Tatum (47.6×), Austin Powers (film series) (61.95×), Leslie Mann (69.11×), and American Pie (film series) (60.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Magic Mike audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic Mike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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