Matthew Broderick Audience in United States

Matthew Broderick has an estimated audience of 3,410,630 people in United States. 59.0% are female, 41.0% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Taron Egerton, Nathan Lane, Justin Theroux, Tropic Thunder, Ben Stiller.

The average Matthew Broderick fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taron Egerton, Nathan Lane, Justin Theroux, with strongest over-indexing on Taron Egerton (671.95× the country average). Demographically, the Matthew Broderick audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matthew Broderick fans

Demographic split for Matthew Broderick audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.6
Estimated audience size3,410,630

Audience persona

The typical Matthew Broderick fan in United States is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Taron Egerton.

Top regions in United States

Top regions ranked by reach for Matthew Broderick in United States
RegionReachAffinity
California398,2321.06×
Texas293,5161×
Florida222,4260.96×
New York200,6051.05×
Illinois131,4521.16×
Pennsylvania118,9411.04×
Ohio114,5131.09×
Georgia99,8170.95×
North Carolina99,1170.97×
Michigan96,7671.09×
New Jersey90,9651.05×
Virginia78,1600.94×
Washington74,8301.09×
Arizona74,2701.07×
Massachusetts70,5771.05×
Tennessee69,6421.02×
Indiana67,3691.08×
Colorado59,8681.11×
Missouri59,3521.08×
Wisconsin54,4031.06×
Maryland53,6710.92×
Minnesota51,1001.05×
South Carolina48,5120.95×
Oregon44,8651.15×
Kentucky42,6331×
Oklahoma40,5971.07×
Alabama39,1450.82×
Utah38,0421.25×
Louisiana37,1130.84×
Connecticut36,4771.07×
Nevada31,0500.94×
Iowa29,3911.05×
Kansas26,8321×
Arkansas26,8310.95×
Mississippi21,3690.76×
Idaho20,2011.18×
New Mexico16,9910.99×
Nebraska16,2260.95×
New Hampshire14,5361.08×
West Virginia13,4310.85×
Maine11,7270.96×
Hawaii11,4330.78×
Rhode Island11,0041.01×
Montana10,5791.12×
Washington, District of Columbia10,4071.02×
Delaware7,8770.84×
South Dakota7,3420.93×
Alaska6,2560.86×
North Dakota5,9590.85×
Vermont5,7610.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Broderick audience
BrandAffinityCategory
Taron Egerton671.95×Movies & TV
Nathan Lane172.36×Movies & TV
Justin Theroux119.99×Movies & TV
Tropic Thunder98.3×Movies & TV
Ben Stiller48.38×Movies & TV
Magic Mike66.55×Movies & TV
Ryan Phillippe60.6×Movies & TV
Spaceballs58.17×Movies & TV
Debby Ryan50.48×Movies & TV
Idina Menzel47.1×Movies & TV
Lena Dunham35.61×Movies & TV
Tori Spelling44.68×Movies & TV
Adam Levine37.07×Music & Radio
The Nanny36.83×Movies & TV
Patrick Dempsey22.52×Movies & TV
MSN5.69×News
Bethenny Frankel29.11×Movies & TV
Steve Martin18.62×Movies & TV
Liza Minnelli20.37×Music & Radio
Heather Graham26.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Broderick audience
TraitClusterScore
IndividualismJOY1.88
PatriotismCONSERVATISM1.84
TravellingTHRILL1.64
Convenience OrientationPREMIUM1.49
Career OrientationPOWER1.38
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Matthew Broderick
CountryShare
United States40.5%
Brazil8.0%
United Kingdom7.4%

See Matthew Broderick audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matthew Broderick have in United States?

Matthew Broderick has an estimated audience of 3,410,630 people in United States, concentrated in California and Texas.

What is the gender split and age of Matthew Broderick fans?

59.0% of Matthew Broderick fans are female, 41.0% are male, with an average age of 44.6 years.

Which brands do Matthew Broderick fans like most?

Matthew Broderick fans show strongest brand affinity for Taron Egerton (671.95×), Nathan Lane (172.36×), and Justin Theroux (119.99×) over the country average.

Where do Matthew Broderick fans live in United States?

Matthew Broderick fans in United States are most concentrated in California (reach 398,232), Texas (reach 293,516), and Florida (reach 222,426). These three regions account for the largest share of the active audience.

What other brands do Matthew Broderick fans also like?

Beyond Matthew Broderick itself, the audience over-indexes on Nathan Lane (172.36×), Justin Theroux (119.99×), Tropic Thunder (98.3×), and Ben Stiller (48.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Broderick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.