Rascasse Audience Intelligence

The Fresh Prince of Bel-Air Audience in United States

A data profile of the people who buy, follow and care about The Fresh Prince of Bel-Air in United States — modelled from more than twelve digital signal sources. The Fresh Prince of Bel-Air has an estimated audience of 1,444,541 people in United States.

#332among TV series in United States#1233among Movie / TV Show / Series in United States#3036in Movies & TV

The average The Fresh Prince of Bel-Air fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew Broderick, Madea's Class Reunion, Scary Movie, with strongest over-indexing on Matthew Broderick (21.52× the country average).

Demographically, the The Fresh Prince of Bel-Air audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fresh Prince of Bel-Air fan in United States is balanced, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Matthew Broderick.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fresh Prince of Bel-Air profile in United States.

Audience size
1.4M
in United States
Gender
48.1%♀
51.9% male
Age
35.1
average years
Country rank
#18267
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Fresh Prince of Bel-Air viewers

48.1% are female, 51.9% are male, average age 35.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for The Fresh Prince of Bel-Air audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.1
Estimated audience size1,444,541
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the The Fresh Prince of Bel-Air audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

48.0%

of the worldwide The Fresh Prince of Bel-Air audience comes from United States.

Worldwide audience distribution share by country for The Fresh Prince of Bel-Air
CountryShare
United States48.0%
Italy8.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fresh Prince of Bel-Air audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fresh Prince of Bel-Air fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.47×
02Maryland~40K1.45×
03Arkansas~20K1.41×
04Alabama~30K1.35×
05Louisiana~20K1.35×
06Georgia~50K1.23×
07Tennessee~40K1.23×
08South Carolina~30K1.22×
09North Carolina~50K1.20×
10Delaware~5K1.20×
11Oklahoma~20K1.16×
12Kentucky~20K1.14×
13Indiana~30K1.12×
14Ohio~50K1.11×
15Missouri~30K1.09×
16Pennsylvania~50K1.08×
17Michigan~40K1.08×
18West Virginia~7K1.08×
19Texas~100K1.07×
20Virginia~40K1.05×
21New York~80K0.99×
22Kansas~10K0.99×
23Connecticut~10K0.97×
24Illinois~50K0.96×
25New Jersey~40K0.96×
26Florida~90K0.95×
27Nebraska~7K0.95×
28North Dakota~3K0.95×
29Rhode Island~4K0.94×
30Arizona~30K0.93×
31Nevada~10K0.92×
32Iowa~10K0.92×
33Idaho~7K0.92×
34Wisconsin~20K0.91×
35New Mexico~7K0.91×
36Maine~5K0.91×
37South Dakota~3K0.91×
38Alaska~3K0.89×
39Utah~10K0.88×
40Vermont~2K0.87×
41New Hampshire~5K0.86×
42Montana~3K0.86×
43Washington, District of Columbia~4K0.85×
44California~100K0.84×
45Massachusetts~20K0.83×
46Minnesota~20K0.82×
47Washington~20K0.80×
48Oregon~10K0.80×
49Colorado~20K0.79×
50Hawaii~5K0.76×
Fig. 06

Affinity by region

Affinity by region — The Fresh Prince of Bel-Air, United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fresh Prince of Bel-Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fresh Prince of Bel-Air audience
#·InterestCategoryAffinity×
01Andy BorowitzLiterature32.49×
02Eddie IzzardMovies & TV23.47×
03Kenan & KelMovies & TV23.46×
04Matthew BroderickMovies & TV21.52×
05Kane (wrestler)Sports20.85×
06A Different WorldMovies & TV20.69×
07That's So RavenMovies & TV14.88×
08Everybody Hates ChrisMovies & TV12.42×
09Phineas and FerbMovies & TV12.21×
10Scary MovieMovies & TV11.81×
11Joey KingMovies & TV11.28×
12Jonah HillMovies & TV10.25×
13Robert PattinsonMovies & TV8.67×
14Beverly Hills, 90210Movies & TV8.46×
15ShrekMovies & TV8.04×
16Malcolm in the MiddleMovies & TV7.19×
17Madea's Class ReunionMovies & TV6.31×
18Tom HardyMovies & TV6.15×
19Pedro PascalMovies & TV4.82×
20Jacob ElordiMovies & TV3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fresh Prince of Bel-Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fresh Prince of Bel-Air audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.16×
SpiritualityBALANCE1.14×
MindfulnessBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fresh Prince of Bel-Air audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.98×
Pet OwnershipJOY0.99×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Fresh Prince of Bel-Air have in United States?

The Fresh Prince of Bel-Air has an estimated audience of 1,444,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Fresh Prince of Bel-Air viewers?

48.1% of The Fresh Prince of Bel-Air fans are female, 51.9% are male, with an average age of 35.1 years.

03

Which brands do The Fresh Prince of Bel-Air fans like most?

The Fresh Prince of Bel-Air fans show strongest brand affinity for Matthew Broderick (21.52×), Madea's Class Reunion (6.31×), and Scary Movie (11.81×) over the country average.

04

Where do The Fresh Prince of Bel-Air fans live in United States?

The Fresh Prince of Bel-Air fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Fresh Prince of Bel-Air fans also like?

Beyond The Fresh Prince of Bel-Air itself, the audience over-indexes on Madea's Class Reunion (6.31×), Scary Movie (11.81×), Kane (wrestler) (20.85×), and Jonah Hill (10.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Fresh Prince of Bel-Air audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fresh Prince of Bel-Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →