The Fresh Prince of Bel-Air Audience in United States

The Fresh Prince of Bel-Air logo

The Fresh Prince of Bel-Air has an estimated audience of 1,432,909 people in United States. 48.1% are female, 51.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Matthew Broderick, Scary Movie, Kane (wrestler), Phineas and Ferb, Friends.

The average The Fresh Prince of Bel-Air fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matthew Broderick, Scary Movie, Kane (wrestler), with strongest over-indexing on Matthew Broderick (21.52× the country average). Demographically, the The Fresh Prince of Bel-Air audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Fresh Prince of Bel-Air fans

Demographic split for The Fresh Prince of Bel-Air audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.1
Estimated audience size1,432,909

Audience persona

The typical The Fresh Prince of Bel-Air fan in United States is balanced, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Matthew Broderick.

Top regions in United States

Top regions ranked by reach for The Fresh Prince of Bel-Air in United States
RegionReachAffinity
California144,1350.91×
Texas141,2921.15×
Florida93,7760.97×
New York88,1101.1×
Georgia59,7681.35×
North Carolina55,1381.28×
Pennsylvania53,4551.11×
Ohio50,2801.14×
Illinois49,5191.04×
Michigan44,5181.19×
Virginia38,4451.1×
New Jersey37,5311.03×
Tennessee35,5901.24×
Maryland34,0491.38×
Indiana29,8241.14×
South Carolina27,1171.26×
Alabama26,7691.34×
Arizona26,6910.91×
Missouri26,4121.14×
Louisiana25,8121.4×
Massachusetts23,8190.84×
Washington23,6870.82×
Kentucky21,1201.18×
Wisconsin19,1810.89×
Oklahoma18,6671.17×
Colorado17,5770.78×
Mississippi17,5171.48×
Minnesota17,1580.84×
Arkansas16,5531.4×
Connecticut14,0940.98×
Nevada13,5410.98×
Oregon12,9830.79×
Kansas11,4561.01×
Utah11,2050.87×
Iowa10,4250.88×
West Virginia6,7431.01×
Nebraska6,7080.93×
New Mexico6,2820.87×
Idaho6,0770.85×
New Hampshire4,3290.77×
Maine4,1770.81×
Delaware4,0331.02×
Rhode Island4,0290.88×
Washington, District of Columbia3,6500.85×
Hawaii3,4880.57×
Montana2,7330.69×
South Dakota2,5110.76×
North Dakota2,3770.81×
Alaska1,9730.64×
Vermont1,7380.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fresh Prince of Bel-Air audience
BrandAffinityCategory
Matthew Broderick21.52×Movies & TV
Scary Movie11.81×Movies & TV
Kane (wrestler)20.85×Sports
Phineas and Ferb12.21×Movies & TV
Friends2.57×Movies & TV
Robert Pattinson8.67×Movies & TV
Jonah Hill10.25×Movies & TV
Joey King11.28×Movies & TV
Shrek8.04×Movies & TV
Eddie Izzard23.47×Movies & TV
Pedro Pascal4.82×Movies & TV
A Different World20.69×Movies & TV
Everybody Hates Chris12.42×Movies & TV
Tom Hardy6.15×Movies & TV
Kenan & Kel23.46×Movies & TV
Andy Borowitz32.49×Literature
Malcolm in the Middle7.19×Movies & TV
That's So Raven14.88×Movies & TV
Rey Mysterio9.52×Sports
Jacob Elordi3.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fresh Prince of Bel-Air audience
TraitClusterScore
ExtroversionTHRILL1.48
Early Adopter MentalityPOWER1.2
Social Media UsageJOY1.18
LGBTQ+ IdentityOPEN1.17
Convenience OrientationPREMIUM1.12
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for The Fresh Prince of Bel-Air
CountryShare
United States52.3%
Brazil6.1%
Germany5.6%

See The Fresh Prince of Bel-Air audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Fresh Prince of Bel-Air have in United States?

The Fresh Prince of Bel-Air has an estimated audience of 1,432,909 people in United States, concentrated in California and Texas.

What is the gender split and age of The Fresh Prince of Bel-Air fans?

48.1% of The Fresh Prince of Bel-Air fans are female, 51.9% are male, with an average age of 35.1 years.

Which brands do The Fresh Prince of Bel-Air fans like most?

The Fresh Prince of Bel-Air fans show strongest brand affinity for Matthew Broderick (21.52×), Scary Movie (11.81×), and Kane (wrestler) (20.85×) over the country average.

Where do The Fresh Prince of Bel-Air fans live in United States?

The Fresh Prince of Bel-Air fans in United States are most concentrated in California (reach 144,135), Texas (reach 141,292), and Florida (reach 93,776). These three regions account for the largest share of the active audience.

What other brands do The Fresh Prince of Bel-Air fans also like?

Beyond The Fresh Prince of Bel-Air itself, the audience over-indexes on Scary Movie (11.81×), Kane (wrestler) (20.85×), Phineas and Ferb (12.21×), and Friends (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fresh Prince of Bel-Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.