Rascasse Audience Intelligence

Beverly Hills, 90210 Audience in United States

A data profile of the people who buy, follow and care about Beverly Hills, 90210 in United States — modelled from more than twelve digital signal sources. Beverly Hills, 90210 has an estimated audience of 3,886,468 people in United States.

#123among TV series in United States#302among Movie / TV Show / Series in United States#930in Movies & TV

The average Beverly Hills, 90210 fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Nacho Libre, Hot Chocolate (band), with strongest over-indexing on Kim Cattrall (91.54× the country average).

Demographically, the Beverly Hills, 90210 audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beverly Hills, 90210 fan in United States is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverly Hills, 90210 profile in United States.

Audience size
3.9M
in United States
Gender
71.9%♀
28.1% male
Age
42.2
average years
Country rank
#8226
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverly Hills, 90210 viewers

71.9% are female, 28.1% are male, average age 42.2.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Beverly Hills, 90210 audience in United States
MetricValue
Female71.9%
Male28.1%
Average age42.2
Estimated audience size3,886,468
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Beverly Hills, 90210 audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3926%
40-4930%
50+19%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Beverly Hills, 90210 audience comes from United States.

Worldwide audience distribution share by country for Beverly Hills, 90210
CountryShare
United States38.9%
Italy7.7%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverly Hills, 90210 audience in United States is strongest.

Fig. 05

Top regions by affinity

Beverly Hills, 90210 fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~30K1.19×
02California~200K1.18×
03West Virginia~8K1.17×
04Alabama~20K1.15×
05Kentucky~20K1.15×
06New Jersey~40K1.14×
07Pennsylvania~50K1.12×
08Arizona~30K1.12×
09Tennessee~30K1.11×
10Mississippi~10K1.10×
11Arkansas~10K1.10×
12Oklahoma~20K1.08×
13New York~80K1.07×
14Nevada~10K1.07×
15Ohio~50K1.05×
16Indiana~30K1.05×
17Connecticut~10K1.05×
18North Carolina~40K1.04×
19Missouri~20K1.04×
20Texas~100K1.03×
21Iowa~10K1.03×
22Rhode Island~5K1.03×
23Michigan~40K1.02×
24New Hampshire~6K1.01×
25Illinois~50K1.00×
26Massachusetts~30K1.00×
27Nebraska~7K1.00×
28Louisiana~20K0.99×
29Kansas~10K0.99×
30Wisconsin~20K0.98×
31Florida~90K0.97×
32Minnesota~20K0.97×
33New Mexico~7K0.97×
34Idaho~7K0.96×
35Maine~5K0.96×
36Delaware~4K0.96×
37Georgia~40K0.95×
38Oregon~20K0.94×
39Alaska~3K0.94×
40North Dakota~3K0.94×
41Maryland~20K0.93×
42Utah~10K0.92×
43Washington~30K0.91×
44South Dakota~3K0.91×
45Virginia~30K0.90×
46Colorado~20K0.90×
47Vermont~2K0.90×
48Montana~3K0.88×
49Hawaii~5K0.80×
50Washington, District of Columbia~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Beverly Hills, 90210, United States
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverly Hills, 90210 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverly Hills, 90210 audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV91.54×
02Lauren LapkusMovies & TV70.88×
03Treat WilliamsMovies & TV70.13×
04Hot Chocolate (band)Music & Radio64.35×
05Nacho LibreMovies & TV60.49×
06Luke WilsonMovies & TV56.04×
07Matlock (TV series)Movies & TV41.43×
08Vince VaughnMovies & TV38.48×
09Tori SpellingMovies & TV38.24×
10SpaceballsMovies & TV37.46×
11FrasierMovies & TV35.93×
12MacGyverMovies & TV34.77×
13Danny McBrideMovies & TV32.95×
14American Pie (film series)Movies & TV31.13×
15Josh BrolinMovies & TV30.37×
16Ted (film)Movies & TV24.61×
17Christopher WalkenMovies & TV22.64×
18Nicolas CageMovies & TV15.91×
19Rachel McAdamsMovies & TV15.08×
20Georgie & Mandy's First MarriageMovies & TV13.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverly Hills, 90210 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverly Hills, 90210 audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
CreativityOPEN1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverly Hills, 90210 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Early Adopter MentalityPOWER0.94×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverly Hills, 90210 have in United States?

Beverly Hills, 90210 has an estimated audience of 3,886,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beverly Hills, 90210 viewers?

71.9% of Beverly Hills, 90210 fans are female, 28.1% are male, with an average age of 42.2 years.

03

Which brands do Beverly Hills, 90210 fans like most?

Beverly Hills, 90210 fans show strongest brand affinity for Kim Cattrall (91.54×), Nacho Libre (60.49×), and Hot Chocolate (band) (64.35×) over the country average.

04

Where do Beverly Hills, 90210 fans live in United States?

Beverly Hills, 90210 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Beverly Hills, 90210 fans also like?

Beyond Beverly Hills, 90210 itself, the audience over-indexes on Nacho Libre (60.49×), Hot Chocolate (band) (64.35×), Luke Wilson (56.04×), and Vince Vaughn (38.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beverly Hills, 90210. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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