Beverly Hills, 90210 Audience in United States

Beverly Hills, 90210 logo

Beverly Hills, 90210 has an estimated audience of 1,418,512 people in United States. 71.9% are female, 28.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Nacho Libre, Hot Chocolate (band), Vince Vaughn, Luke Wilson.

The average Beverly Hills, 90210 fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Nacho Libre, Hot Chocolate (band), with strongest over-indexing on Kim Cattrall (91.54× the country average). Demographically, the Beverly Hills, 90210 audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Beverly Hills, 90210 fans

Demographic split for Beverly Hills, 90210 audience in United States
MetricValue
Female71.9%
Male28.1%
Average age42.2
Estimated audience size1,418,512

Audience persona

The typical Beverly Hills, 90210 fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Beverly Hills, 90210 in United States
RegionReachAffinity
California198,5421.27×
Texas131,9231.08×
Florida99,4051.04×
New York88,0251.11×
Pennsylvania54,4331.14×
Illinois51,4261.09×
Ohio48,7281.12×
North Carolina45,3021.06×
Georgia44,2431.01×
New Jersey43,2141.2×
Michigan39,1101.05×
Arizona32,9631.14×
Tennessee32,8531.15×
Virginia32,2730.93×
Massachusetts30,0251.07×
Indiana27,4331.06×
Washington26,4610.93×
South Carolina24,9251.17×
Missouri24,8261.09×
Alabama22,2521.12×
Maryland21,9110.9×
Wisconsin21,0320.99×
Colorado20,9440.94×
Kentucky20,3671.15×
Minnesota20,2651×
Louisiana18,4361.01×
Oklahoma17,5361.11×
Connecticut15,4761.09×
Oregon15,3780.95×
Nevada14,2271.04×
Arkansas13,1831.13×
Mississippi12,6961.09×
Iowa11,8231.01×
Kansas11,4501.02×
Utah11,3630.89×
West Virginia7,3991.12×
Nebraska7,0560.99×
New Mexico6,6160.93×
Idaho6,4580.91×
New Hampshire5,5751×
Rhode Island4,9181.09×
Maine4,6700.92×
Hawaii4,3080.71×
Delaware3,5140.9×
Montana3,0210.77×
Washington, District of Columbia2,9880.7×
South Dakota2,5770.79×
North Dakota2,4690.85×
Alaska2,2990.76×
Vermont1,8280.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beverly Hills, 90210 audience
BrandAffinityCategory
Kim Cattrall91.54×Movies & TV
Nacho Libre60.49×Movies & TV
Hot Chocolate (band)64.35×Music & Radio
Vince Vaughn38.48×Movies & TV
Luke Wilson56.04×Movies & TV
Treat Williams70.13×Movies & TV
Matlock (TV series)41.43×Movies & TV
Lauren Lapkus70.88×Movies & TV
Josh Brolin30.37×Movies & TV
Georgie & Mandy's First Marriage13.19×Movies & TV
Danny McBride32.95×Movies & TV
Spaceballs37.46×Movies & TV
American Pie (film series)31.13×Movies & TV
Tori Spelling38.24×Movies & TV
Ted (film)24.61×Movies & TV
MacGyver34.77×Movies & TV
Christopher Walken22.64×Movies & TV
90210 (TV series)30.9×Movies & TV
Frasier35.93×Movies & TV
Jennifer Connelly17.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beverly Hills, 90210 audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM1.98
IndulgenceJOY1.49
DIY MentalityTHRILL1.4
Community OrientationOPEN1.37
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Beverly Hills, 90210
CountryShare
United States21.2%
Egypt5.3%
Germany5.3%

See Beverly Hills, 90210 audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Beverly Hills, 90210 have in United States?

Beverly Hills, 90210 has an estimated audience of 1,418,512 people in United States, concentrated in California and Texas.

What is the gender split and age of Beverly Hills, 90210 fans?

71.9% of Beverly Hills, 90210 fans are female, 28.1% are male, with an average age of 42.2 years.

Which brands do Beverly Hills, 90210 fans like most?

Beverly Hills, 90210 fans show strongest brand affinity for Kim Cattrall (91.54×), Nacho Libre (60.49×), and Hot Chocolate (band) (64.35×) over the country average.

Where do Beverly Hills, 90210 fans live in United States?

Beverly Hills, 90210 fans in United States are most concentrated in California (reach 198,542), Texas (reach 131,923), and Florida (reach 99,405). These three regions account for the largest share of the active audience.

What other brands do Beverly Hills, 90210 fans also like?

Beyond Beverly Hills, 90210 itself, the audience over-indexes on Nacho Libre (60.49×), Hot Chocolate (band) (64.35×), Vince Vaughn (38.48×), and Luke Wilson (56.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverly Hills, 90210. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.