Lauren Lapkus Audience in United States

Lauren Lapkus has an estimated audience of 987,478 people in United States. 46.9% are female, 53.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Alison Brie, Borat, Christopher Walken, Kristen Schaal, Zoolander.

The average Lauren Lapkus fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alison Brie, Borat, Christopher Walken, with strongest over-indexing on Alison Brie (262.26× the country average). Demographically, the Lauren Lapkus audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Lauren Lapkus fans

Demographic split for Lauren Lapkus audience in United States
MetricValue
Female46.9%
Male53.1%
Average age36.8
Estimated audience size987,478

Audience persona

The typical Lauren Lapkus fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Alison Brie.

Top regions in United States

Top regions ranked by reach for Lauren Lapkus in United States
RegionReachAffinity
California95,2230.88×
Texas83,0200.98×
Florida58,7960.88×
New York42,7890.78×
Ohio34,4931.13×
Illinois34,3361.04×
Pennsylvania34,2421.03×
Michigan29,0501.13×
North Carolina28,6420.96×
Georgia25,8630.85×
Washington22,0841.11×
Virginia21,3430.89×
Tennessee21,2281.07×
Indiana20,5351.14×
Arizona20,4481.01×
New Jersey19,8790.79×
Missouri18,8591.18×
Colorado17,7191.14×
Massachusetts16,8240.86×
Wisconsin16,8181.13×
Minnesota15,3741.09×
Maryland13,7410.81×
Kentucky13,5741.1×
Oregon13,4991.19×
South Carolina13,3000.9×
Oklahoma12,3411.13×
Alabama12,2170.89×
Louisiana11,0940.87×
Iowa9,5161.17×
Utah9,3151.05×
Kansas8,6791.12×
Connecticut8,4470.85×
Arkansas8,3881.03×
Nevada8,3140.87×
Mississippi6,3690.78×
Idaho5,7121.15×
Nebraska5,7011.15×
New Mexico5,2231.05×
West Virginia4,8821.06×
New Hampshire4,5911.18×
Maine3,9491.12×
Hawaii3,4010.8×
Montana3,2271.18×
Rhode Island2,8170.9×
South Dakota2,2971.01×
Delaware2,2660.83×
Alaska2,2101.05×
North Dakota2,1151.04×
Washington, District of Columbia1,7270.58×
Vermont1,6730.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lauren Lapkus audience
BrandAffinityCategory
Alison Brie262.26×Movies & TV
Borat271.85×Movies & TV
Christopher Walken186.43×Movies & TV
Kristen Schaal196.38×Movies & TV
Zoolander153.92×Movies & TV
Chevy Chase95.34×Movies & TV
Jason Bateman55.43×Movies & TV
Yvonne Strahovski114.26×Movies & TV
Bill Murray68.45×Movies & TV
Legally Blonde77.73×Movies & TV
Goldie Hawn53.92×Movies & TV
Brendan Fraser54.85×Movies & TV
Mel Brooks57.57×Movies & TV
The A-Team139.4×Movies & TV
Jenny Slate79.05×Movies & TV
Olivia Munn56.38×Movies & TV
Jim Carrey28.34×Movies & TV
Aubrey Plaza39.64×Movies & TV
Owen Wilson45.75×Movies & TV
Clueless (film)51.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lauren Lapkus audience
TraitClusterScore
ExtroversionTHRILL1.53
LGBTQ+ IdentityOPEN1.49
IndulgenceJOY1.24
Community OrientationOPEN1.2
Social Media UsageJOY1.16
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Lauren Lapkus
CountryShare
United States56.9%
Germany10.5%
United Kingdom9.8%

See Lauren Lapkus audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Lauren Lapkus have in United States?

Lauren Lapkus has an estimated audience of 987,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Lauren Lapkus fans?

46.9% of Lauren Lapkus fans are female, 53.1% are male, with an average age of 36.8 years.

Which brands do Lauren Lapkus fans like most?

Lauren Lapkus fans show strongest brand affinity for Alison Brie (262.26×), Borat (271.85×), and Christopher Walken (186.43×) over the country average.

Where do Lauren Lapkus fans live in United States?

Lauren Lapkus fans in United States are most concentrated in California (reach 95,223), Texas (reach 83,020), and Florida (reach 58,796). These three regions account for the largest share of the active audience.

What other brands do Lauren Lapkus fans also like?

Beyond Lauren Lapkus itself, the audience over-indexes on Borat (271.85×), Christopher Walken (186.43×), Kristen Schaal (196.38×), and Zoolander (153.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lauren Lapkus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.