Kristen Schaal Audience in United States

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Kristen Schaal has an estimated audience of 1,424,242 people in United States. 49.1% are female, 50.9% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Alison Brie, Taran Killam, Lauren Lapkus, Olivia Munn, Jenny Slate.

The average Kristen Schaal fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alison Brie, Taran Killam, Lauren Lapkus, with strongest over-indexing on Alison Brie (258.51× the country average). Demographically, the Kristen Schaal audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kristen Schaal fans

Demographic split for Kristen Schaal audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.8
Estimated audience size1,424,242

Audience persona

The typical Kristen Schaal fan in United States is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alison Brie.

Top regions in United States

Top regions ranked by reach for Kristen Schaal in United States
RegionReachAffinity
California162,9191.04×
Texas125,8501.03×
Florida80,0990.83×
New York66,5260.84×
Ohio48,1851.1×
Pennsylvania47,0370.98×
Illinois46,6730.98×
North Carolina41,7080.97×
Michigan39,6221.06×
Georgia39,0380.89×
Washington34,5371.21×
Virginia31,8790.92×
Arizona31,1841.07×
Colorado31,0931.39×
Indiana28,9511.11×
New Jersey28,7720.79×
Tennessee28,6641×
Missouri27,6441.2×
Massachusetts26,0550.93×
Oregon23,0071.41×
Wisconsin21,6121.01×
Minnesota21,1811.04×
Maryland20,6890.84×
Kentucky18,9241.06×
South Carolina18,4980.86×
Oklahoma17,6501.12×
Alabama16,8140.85×
Utah16,7011.31×
Louisiana15,2870.83×
Nevada13,4170.97×
Connecticut13,0840.92×
Kansas12,1321.08×
Iowa11,8891.01×
Arkansas11,8171.01×
Idaho8,9991.26×
Mississippi8,7460.75×
New Mexico7,5951.06×
Nebraska7,0080.98×
West Virginia6,3910.96×
New Hampshire5,9641.06×
Maine5,7061.12×
Hawaii4,5080.74×
Montana4,4311.12×
Rhode Island4,3120.95×
Alaska3,1011.02×
Washington, District of Columbia3,0970.72×
Delaware3,0750.78×
South Dakota2,8650.87×
North Dakota2,6570.91×
Vermont2,5831.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kristen Schaal audience
BrandAffinityCategory
Alison Brie258.51×Movies & TV
Taran Killam327.55×Movies & TV
Lauren Lapkus251.9×Movies & TV
Olivia Munn87.7×Movies & TV
Jenny Slate110.09×Movies & TV
Alan Tudyk79.98×Movies & TV
Kate Upton85.77×Fashion & Accessoires
David Harbour50.01×Movies & TV
Chelsea Peretti134.22×Movies & TV
Aubrey Plaza50×Movies & TV
Club Bolívar334.31×Sports
Joel McHale82.92×Movies & TV
Aasif Mandvi229.2×Movies & TV
Zooey Deschanel47.67×Movies & TV
Jenna Fischer69.35×Movies & TV
Olivia Wilde55.7×Movies & TV
Sam Neill56.73×Movies & TV
Millie Bobby Brown20×Movies & TV
Adam Scott (actor)43.54×Movies & TV
Anna Kendrick35.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kristen Schaal audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
IndividualismJOY1.32
Convenience OrientationPREMIUM1.31
IndulgenceJOY1.29
ExtroversionTHRILL1.26
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Kristen Schaal
CountryShare
United States56.4%
United Kingdom8.6%
Canada4.1%

See Kristen Schaal audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kristen Schaal have in United States?

Kristen Schaal has an estimated audience of 1,424,242 people in United States, concentrated in California and Texas.

What is the gender split and age of Kristen Schaal fans?

49.1% of Kristen Schaal fans are female, 50.9% are male, with an average age of 37.8 years.

Which brands do Kristen Schaal fans like most?

Kristen Schaal fans show strongest brand affinity for Alison Brie (258.51×), Taran Killam (327.55×), and Lauren Lapkus (251.9×) over the country average.

Where do Kristen Schaal fans live in United States?

Kristen Schaal fans in United States are most concentrated in California (reach 162,919), Texas (reach 125,850), and Florida (reach 80,099). These three regions account for the largest share of the active audience.

What other brands do Kristen Schaal fans also like?

Beyond Kristen Schaal itself, the audience over-indexes on Taran Killam (327.55×), Lauren Lapkus (251.9×), Olivia Munn (87.7×), and Jenny Slate (110.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kristen Schaal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.