Rascasse Audience Intelligence

Kristen Schaal Audience in United States

A data profile of the people who buy, follow and care about Kristen Schaal in United States — modelled from more than twelve digital signal sources. Kristen Schaal has an estimated audience of 1,396,170 people in United States.

#1275among Actor Actress or TV Star in United States#3845among Person in United States#3154in Movies & TV

The average Kristen Schaal fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alison Brie, Taran Killam, Lauren Lapkus, with strongest over-indexing on Alison Brie (258.51× the country average).

Demographically, the Kristen Schaal audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kristen Schaal fan in United States is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Alison Brie.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kristen Schaal profile in United States.

Audience size
1.4M
in United States
Gender
49.1%♀
50.9% male
Age
37.8
average years
Country rank
#18722
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kristen Schaal fans

49.1% are female, 50.9% are male, average age 37.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Kristen Schaal audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.8
Estimated audience size1,396,170
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Kristen Schaal audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Kristen Schaal audience comes from United States.

Worldwide audience distribution share by country for Kristen Schaal
CountryShare
United States56.0%
United Kingdom8.6%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kristen Schaal audience in United States is strongest.

Fig. 05

Top regions by affinity

Kristen Schaal fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.37×
02Colorado~30K1.33×
03Utah~20K1.33×
04Idaho~9K1.28×
05Washington~30K1.21×
06Montana~5K1.17×
07Missouri~30K1.15×
08Oklahoma~20K1.15×
09Maine~6K1.14×
10Alaska~3K1.12×
11New Mexico~8K1.10×
12New Hampshire~6K1.10×
13Vermont~3K1.09×
14Kansas~10K1.08×
15Indiana~30K1.07×
16Ohio~50K1.06×
17Kentucky~20K1.06×
18Arizona~30K1.05×
19Michigan~40K1.03×
20Arkansas~10K1.03×
21West Virginia~7K1.03×
22Minnesota~20K1.02×
23Nebraska~7K1.02×
24Iowa~10K1.01×
25California~200K1.00×
26Wisconsin~20K1.00×
27North Dakota~3K0.98×
28Texas~100K0.97×
29Tennessee~30K0.97×
30Rhode Island~4K0.97×
31South Dakota~3K0.97×
32Pennsylvania~50K0.95×
33Illinois~50K0.95×
34Nevada~10K0.94×
35North Carolina~40K0.92×
36Massachusetts~30K0.92×
37Virginia~30K0.88×
38Connecticut~10K0.88×
39Maryland~20K0.85×
40Georgia~40K0.84×
41South Carolina~20K0.84×
42Alabama~20K0.84×
43Delaware~3K0.84×
44Louisiana~20K0.83×
45New York~60K0.80×
46Florida~80K0.79×
47Mississippi~9K0.78×
48Hawaii~5K0.77×
49New Jersey~30K0.76×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Kristen Schaal, United States
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kristen Schaal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kristen Schaal audience
#·InterestCategoryAffinity×
01Club BolívarSports334.31×
02Taran KillamMovies & TV327.55×
03Alison BrieMovies & TV258.51×
04Lauren LapkusMovies & TV251.90×
05Aasif MandviMovies & TV229.20×
06Chelsea PerettiMovies & TV134.22×
07Jenny SlateMovies & TV110.09×
08Olivia MunnMovies & TV87.70×
09Kate UptonFashion & Accessoires85.77×
10Joel McHaleMovies & TV82.92×
11Alan TudykMovies & TV79.98×
12Jenna FischerMovies & TV69.35×
13Sam NeillMovies & TV56.73×
14Olivia WildeMovies & TV55.70×
15David HarbourMovies & TV50.01×
16Aubrey PlazaMovies & TV50.00×
17Zooey DeschanelMovies & TV47.67×
18Sadie SinkMovies & TV23.70×
19Nate BargatzeMusic & Radio21.91×
20Millie Bobby BrownMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kristen Schaal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kristen Schaal audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.53×
Design AffinityPREMIUM1.27×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kristen Schaal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Convenience OrientationPREMIUM0.83×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kristen Schaal have in United States?

Kristen Schaal has an estimated audience of 1,396,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kristen Schaal fans?

49.1% of Kristen Schaal fans are female, 50.9% are male, with an average age of 37.8 years.

03

Which brands do Kristen Schaal fans like most?

Kristen Schaal fans show strongest brand affinity for Alison Brie (258.51×), Taran Killam (327.55×), and Lauren Lapkus (251.9×) over the country average.

04

Where do Kristen Schaal fans live in United States?

Kristen Schaal fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kristen Schaal fans also like?

Beyond Kristen Schaal itself, the audience over-indexes on Taran Killam (327.55×), Lauren Lapkus (251.9×), Olivia Munn (87.7×), and Jenny Slate (110.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kristen Schaal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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