Rascasse Audience Intelligence

Kate Upton Audience in United States

A data profile of the people who buy, follow and care about Kate Upton in United States — modelled from more than twelve digital signal sources. Kate Upton has an estimated audience of 2,730,035 people in United States.

#31among Fashion model in United States#1783among Person in United States#519in Fashion & Accessoires

The average Kate Upton fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Deontay Wilder, Lawrence, with strongest over-indexing on Obsessed (2009 film) (42.29× the country average).

Demographically, the Kate Upton audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kate Upton fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Upton profile in United States.

Audience size
2.7M
in United States
Gender
35.4%♀
64.6% male
Age
34.7
average years
Country rank
#11114
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate Upton fans

35.4% are female, 64.6% are male, average age 34.7.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Kate Upton audience in United States
MetricValue
Female35.4%
Male64.6%
Average age34.7
Estimated audience size2,730,035
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Kate Upton audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Kate Upton audience comes from United States.

Worldwide audience distribution share by country for Kate Upton
CountryShare
United States44.6%
Canada5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Upton audience in United States is strongest.

Fig. 05

Top regions by affinity

Kate Upton fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.69×
02Iowa~30K1.29×
03Missouri~50K1.17×
04Utah~30K1.17×
05Wisconsin~50K1.15×
06Minnesota~40K1.10×
07Idaho~20K1.10×
08Illinois~100K1.09×
09Colorado~50K1.08×
10Nebraska~10K1.08×
11Washington~60K1.07×
12Montana~8K1.06×
13North Dakota~6K1.06×
14California~300K1.05×
15Ohio~90K1.05×
16Massachusetts~60K1.05×
17Pennsylvania~100K1.03×
18Arizona~60K1.03×
19South Dakota~7K1.03×
20Indiana~50K1.02×
21Kansas~20K1.02×
22Virginia~70K1.01×
23Oregon~30K1.01×
24New Hampshire~10K1.01×
25Tennessee~60K1.00×
26Connecticut~30K1.00×
27Kentucky~30K0.99×
28Texas~200K0.98×
29Oklahoma~30K0.97×
30Maine~10K0.97×
31Alaska~6K0.97×
32New Jersey~70K0.95×
33Alabama~40K0.95×
34New York~100K0.94×
35Arkansas~20K0.94×
36West Virginia~10K0.94×
37Vermont~5K0.94×
38North Carolina~80K0.93×
39Rhode Island~8K0.92×
40Florida~200K0.88×
41Georgia~70K0.88×
42Washington, District of Columbia~7K0.88×
43South Carolina~40K0.87×
44Hawaii~10K0.87×
45Maryland~40K0.85×
46Nevada~20K0.85×
47Louisiana~30K0.84×
48Delaware~6K0.84×
49New Mexico~10K0.79×
50Mississippi~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Kate Upton, United States
0.78×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Upton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Upton audience
#·InterestCategoryAffinity×
01DarigoldFood & Beverages139.09×
02AutechreMusic & Radio128.75×
03Deontay WilderSports124.95×
04Andrea PirloSports103.52×
05Sara SampaioFashion & Accessoires82.96×
06Laetitia CastaMovies & TV78.55×
07LawrenceMusic & Radio66.51×
08Fátima, PortugalTravel & Leisure62.19×
09Reggie BushSports56.79×
10LourdesTravel & Leisure56.52×
11Obsessed (2009 film)Movies & TV42.29×
12BicepMusic & Radio40.78×
13Jesse WilliamsMovies & TV37.32×
14Barbara PalvinFashion & Accessoires33.91×
15Pete CarrollSports30.04×
16Megyn KellyMovies & TV27.52×
17Josh HutchersonMovies & TV27.36×
18Nathan FillionMovies & TV17.81×
19Rebecca FergusonMovies & TV17.59×
20Adriana LimaFashion & Accessoires16.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Upton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Upton audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
Quality AwarenessPREMIUM1.30×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Upton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Convenience OrientationPREMIUM0.66×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate Upton have in United States?

Kate Upton has an estimated audience of 2,730,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kate Upton fans?

35.4% of Kate Upton fans are female, 64.6% are male, with an average age of 34.7 years.

03

Which brands do Kate Upton fans like most?

Kate Upton fans show strongest brand affinity for Obsessed (2009 film) (42.29×), Deontay Wilder (124.95×), and Lawrence (66.51×) over the country average.

04

Where do Kate Upton fans live in United States?

Kate Upton fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Upton fans also like?

Beyond Kate Upton itself, the audience over-indexes on Deontay Wilder (124.95×), Lawrence (66.51×), Sara Sampaio (82.96×), and Bicep (40.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Upton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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