Kate Upton Audience in United States

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Kate Upton has an estimated audience of 2,757,825 people in United States. 35.4% are female, 64.6% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Pixi, Deontay Wilder, Obsessed (2009 film), Sara Sampaio, Lawrence.

The average Kate Upton fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pixi, Deontay Wilder, Obsessed (2009 film), with strongest over-indexing on Pixi (74.87× the country average). Demographically, the Kate Upton audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Kate Upton fans

Demographic split for Kate Upton audience in United States
MetricValue
Female35.4%
Male64.6%
Average age34.7
Estimated audience size2,757,825

Audience persona

The typical Kate Upton fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Pixi.

Top regions in United States

Top regions ranked by reach for Kate Upton in United States
RegionReachAffinity
California330,0641.09×
Texas251,6091.06×
Florida166,3840.89×
New York155,0331.01×
Michigan115,0071.59×
Illinois105,4081.15×
Pennsylvania97,7531.05×
Ohio91,7431.08×
North Carolina80,3740.97×
Georgia77,1250.91×
New Jersey70,4321×
Virginia70,3111.05×
Washington60,2481.09×
Massachusetts59,4361.09×
Arizona56,6651.01×
Tennessee56,5411.02×
Indiana52,8181.05×
Missouri49,9961.12×
Wisconsin48,4341.17×
Colorado47,5521.09×
Minnesota43,9731.11×
Maryland40,7130.86×
South Carolina37,6580.91×
Alabama37,1280.96×
Kentucky34,9141.01×
Oregon32,4601.03×
Iowa30,8551.36×
Louisiana30,0390.84×
Oklahoma29,8390.97×
Connecticut28,4221.03×
Utah27,9881.13×
Nevada22,4620.84×
Kansas22,3501.03×
Arkansas21,4670.94×
Mississippi17,1160.75×
Nebraska15,1271.09×
Idaho14,7541.07×
West Virginia11,5260.9×
New Hampshire10,5470.97×
New Mexico10,4070.75×
Hawaii9,8090.83×
Maine9,2240.93×
Rhode Island7,8770.9×
Montana7,6811×
Washington, District of Columbia7,4120.89×
South Dakota6,4081.01×
Delaware6,1460.81×
North Dakota5,4820.97×
Alaska4,8850.83×
Vermont4,4740.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kate Upton audience
BrandAffinityCategory
Pixi74.87×Beauty & Wellness
Deontay Wilder124.95×Sports
Obsessed (2009 film)42.29×Movies & TV
Sara Sampaio82.96×Fashion & Accessoires
Lawrence66.51×Music & Radio
Megyn Kelly27.52×Movies & TV
Josh Hutcherson27.36×Movies & TV
Bicep40.78×Music & Radio
Pete Carroll30.04×Sports
Jesse Williams37.32×Movies & TV
Reggie Bush56.79×Sports
Lourdes56.52×Travel & Leisure
Barbara Palvin33.91×Fashion & Accessoires
Fátima, Portugal62.19×Travel & Leisure
Darigold139.09×Food & Beverages
Anne Burrell11.02×Food & Beverages
Nathan Fillion17.81×Movies & TV
Autechre128.75×Music & Radio
Rebecca Ferguson17.59×Movies & TV
Laetitia Casta78.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kate Upton audience
TraitClusterScore
Luxury OrientationPREMIUM3.72
Risk AppetiteTHRILL1.69
TraditionCONSERVATISM1.45
Quality AwarenessPREMIUM1.4
Convenience OrientationPREMIUM1.33
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Kate Upton
CountryShare
United States45.2%
Canada4.9%
Germany4.4%

See Kate Upton audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Kate Upton have in United States?

Kate Upton has an estimated audience of 2,757,825 people in United States, concentrated in California and Texas.

What is the gender split and age of Kate Upton fans?

35.4% of Kate Upton fans are female, 64.6% are male, with an average age of 34.7 years.

Which brands do Kate Upton fans like most?

Kate Upton fans show strongest brand affinity for Pixi (74.87×), Deontay Wilder (124.95×), and Obsessed (2009 film) (42.29×) over the country average.

Where do Kate Upton fans live in United States?

Kate Upton fans in United States are most concentrated in California (reach 330,064), Texas (reach 251,609), and Florida (reach 166,384). These three regions account for the largest share of the active audience.

What other brands do Kate Upton fans also like?

Beyond Kate Upton itself, the audience over-indexes on Deontay Wilder (124.95×), Obsessed (2009 film) (42.29×), Sara Sampaio (82.96×), and Lawrence (66.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Upton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.