Rascasse Audience Intelligence

Deontay Wilder Audience in United States

A data profile of the people who buy, follow and care about Deontay Wilder in United States — modelled from more than twelve digital signal sources. Deontay Wilder has an estimated audience of 1,001,560 people in United States.

#35among Martial art in United States#5274among Person in United States#2176in Sports

The average Deontay Wilder fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shawn Porter, Tyson Fury, Golden Boy Promotions, with strongest over-indexing on Shawn Porter (545.57× the country average).

Demographically, the Deontay Wilder audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deontay Wilder fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Shawn Porter.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deontay Wilder profile in United States.

Audience size
1M
in United States
Gender
16.0%♀
84.0% male
Age
31.7
average years
Country rank
#23641
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deontay Wilder fans

16.0% are female, 84.0% are male, average age 31.7.

Fig. 02

Gender split

16.0%
Female
84.0%
Male
Demographic split for Deontay Wilder audience in United States
MetricValue
Female16.0%
Male84.0%
Average age31.7
Estimated audience size1,001,560
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Deontay Wilder audience in United States
Age bracketShare%
16-1935%
20-2927%
30-3921%
40-4911%
50+6%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Deontay Wilder audience comes from United States.

Worldwide audience distribution share by country for Deontay Wilder
CountryShare
United States37.7%
United Kingdom18.0%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deontay Wilder audience in United States is strongest.

Fig. 05

Top regions by affinity

Deontay Wilder fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K2.96×
02Maryland~30K1.60×
03Georgia~40K1.57×
04Louisiana~20K1.49×
05Mississippi~10K1.49×
06Nevada~10K1.37×
07New York~60K1.23×
08Washington, District of Columbia~3K1.23×
09New Jersey~30K1.22×
10Delaware~3K1.17×
11Texas~90K1.16×
12Pennsylvania~30K1.11×
13North Carolina~30K1.11×
14Virginia~20K1.11×
15Illinois~30K1.10×
16Ohio~30K1.10×
17Michigan~30K1.10×
18South Carolina~20K1.10×
19California~100K1.09×
20Florida~70K1.09×
21Tennessee~20K1.07×
22Connecticut~10K1.06×
23Arkansas~8K1.01×
24Hawaii~4K1.01×
25Arizona~20K1.00×
26Missouri~10K1.00×
27Rhode Island~3K0.98×
28West Virginia~4K0.96×
29Indiana~20K0.93×
30Kentucky~10K0.93×
31Oklahoma~9K0.92×
32Massachusetts~20K0.91×
33Kansas~7K0.91×
34Alaska~2K0.84×
35Washington~20K0.81×
36Nebraska~4K0.81×
37New Mexico~3K0.75×
38Wisconsin~10K0.74×
39North Dakota~1K0.74×
40Colorado~10K0.73×
41Iowa~6K0.73×
42Oregon~8K0.72×
43Minnesota~9K0.71×
44South Dakota~1K0.70×
45New Hampshire~3K0.69×
46Maine~2K0.66×
47Vermont~1K0.66×
48Idaho~3K0.65×
49Montana~2K0.62×
50Utah~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Deontay Wilder, United States
0.58×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deontay Wilder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deontay Wilder audience
#·InterestCategoryAffinity×
01Shawn PorterSports545.57×
02Vasyl LomachenkoSports157.11×
03Golden Boy PromotionsLiterature136.60×
04Tyson FurySports79.24×
05Barclays CenterSports68.05×
06Nate DoggMusic & Radio54.36×
07Mike Conley, Jr.Sports43.59×
08Jerry RiceSports43.20×
09Yao MingSports31.20×
10BarclaysBusiness & Career30.21×
11Dirk NowitzkiSports24.10×
12Bo JacksonSports23.30×
13Emmitt SmithSports20.45×
14Mike TysonSports18.37×
15Luka DončićSports17.18×
16Anthony JoshuaSports15.34×
17Chris PaulSports11.31×
18Carmelo AnthonySports10.28×
19Giannis AntetokounmpoSports7.08×
20ChaseBusiness & Career5.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deontay Wilder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deontay Wilder audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Social Media UsageJOY1.56×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deontay Wilder audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deontay Wilder have in United States?

Deontay Wilder has an estimated audience of 1,001,560 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deontay Wilder fans?

16.0% of Deontay Wilder fans are female, 84.0% are male, with an average age of 31.7 years.

03

Which brands do Deontay Wilder fans like most?

Deontay Wilder fans show strongest brand affinity for Shawn Porter (545.57×), Tyson Fury (79.24×), and Golden Boy Promotions (136.6×) over the country average.

04

Where do Deontay Wilder fans live in United States?

Deontay Wilder fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Deontay Wilder fans also like?

Beyond Deontay Wilder itself, the audience over-indexes on Tyson Fury (79.24×), Golden Boy Promotions (136.6×), Barclays (30.21×), and Luka Dončić (17.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deontay Wilder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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