Deontay Wilder Audience in United States

Deontay Wilder logo

Deontay Wilder has an estimated audience of 921,640 people in United States. 16.0% are female, 84.0% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Shawn Porter, Tyson Fury, Barclays, Jerry Rice, Luka Dončić.

The average Deontay Wilder fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shawn Porter, Tyson Fury, Barclays, with strongest over-indexing on Shawn Porter (545.57× the country average). Demographically, the Deontay Wilder audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Deontay Wilder fans

Demographic split for Deontay Wilder audience in United States
MetricValue
Female16.0%
Male84.0%
Average age31.7
Estimated audience size921,640

Audience persona

The typical Deontay Wilder fan in United States is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shawn Porter.

Top regions in United States

Top regions ranked by reach for Deontay Wilder in United States
RegionReachAffinity
California117,3441.16×
Texas93,7231.18×
Florida69,8171.12×
New York65,8111.28×
Georgia46,9241.65×
Alabama38,3572.98×
Pennsylvania35,4011.14×
Illinois35,3921.15×
Ohio31,9401.12×
North Carolina31,6351.14×
New Jersey29,1641.24×
Michigan26,8331.11×
Maryland26,0881.65×
Virginia25,4301.13×
Tennessee20,5701.11×
Arizona20,0531.07×
Louisiana17,9921.51×
Massachusetts16,4520.91×
Indiana15,7310.93×
South Carolina15,5851.12×
Washington15,5410.84×
Missouri15,3411.03×
Nevada12,6691.42×
Mississippi11,1411.47×
Kentucky10,5410.91×
Colorado10,4830.72×
Wisconsin9,9600.72×
Oklahoma9,6790.95×
Connecticut9,6691.05×
Minnesota9,3150.71×
Oregon7,6110.72×
Arkansas7,2070.95×
Kansas6,4130.88×
Iowa5,1690.68×
Utah4,5750.55×
Hawaii3,8000.96×
West Virginia3,7330.87×
Nebraska3,5370.77×
Washington, District of Columbia3,3981.23×
New Mexico3,2950.71×
Delaware2,8281.11×
Rhode Island2,6410.9×
Idaho2,5970.56×
New Hampshire2,2200.61×
Maine1,8870.57×
Alaska1,4830.75×
Montana1,2050.47×
South Dakota1,1750.55×
North Dakota1,1230.59×
Wyoming7580.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deontay Wilder audience
BrandAffinityCategory
Shawn Porter545.57×Sports
Tyson Fury79.24×Sports
Barclays30.21×Business & Career
Jerry Rice43.2×Sports
Luka Dončić17.18×Sports
Barclays Center68.05×Sports
Nate Dogg54.36×Music & Radio
Mike Conley, Jr.43.59×Sports
Yao Ming31.2×Sports
Mike Tyson18.37×Sports
Anthony Joshua15.34×Sports
Bo Jackson23.3×Sports
Chase5.45×Business & Career
Vasyl Lomachenko157.11×Sports
Saúl Álvarez24.62×Sports
Marc Gasol80.67×Sports
Emmitt Smith20.45×Sports
Dirk Nowitzki24.1×Sports
Oscar De La Hoya23.18×Sports
Kurupt51.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deontay Wilder audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
IndulgenceJOY1.34
Luxury OrientationPREMIUM1.34
Pet OwnershipJOY1.28
Healthy LifestyleBALANCE1.25
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Deontay Wilder
CountryShare
United States37.8%
United Kingdom16.3%
Germany4.6%

See Deontay Wilder audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Deontay Wilder have in United States?

Deontay Wilder has an estimated audience of 921,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Deontay Wilder fans?

16.0% of Deontay Wilder fans are female, 84.0% are male, with an average age of 31.7 years.

Which brands do Deontay Wilder fans like most?

Deontay Wilder fans show strongest brand affinity for Shawn Porter (545.57×), Tyson Fury (79.24×), and Barclays (30.21×) over the country average.

Where do Deontay Wilder fans live in United States?

Deontay Wilder fans in United States are most concentrated in California (reach 117,344), Texas (reach 93,723), and Florida (reach 69,817). These three regions account for the largest share of the active audience.

What other brands do Deontay Wilder fans also like?

Beyond Deontay Wilder itself, the audience over-indexes on Tyson Fury (79.24×), Barclays (30.21×), Jerry Rice (43.2×), and Luka Dončić (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deontay Wilder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.