Rascasse Audience Intelligence

Emmitt Smith Audience in United States

A data profile of the people who buy, follow and care about Emmitt Smith in United States — modelled from more than twelve digital signal sources. Emmitt Smith has an estimated audience of 2,152,116 people in United States.

#215among American football in United States#2401among Person in United States#1205in Sports

The average Emmitt Smith fan in United States is 44.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Marie Kondo, Winona Ryder, Jack Nicholson, with strongest over-indexing on Marie Kondo (613× the country average).

Demographically, the Emmitt Smith audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emmitt Smith fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Marie Kondo.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emmitt Smith profile in United States.

Audience size
2.2M
in United States
Gender
46.4%♀
53.6% male
Age
44.5
average years
Country rank
#13464
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emmitt Smith fans

46.4% are female, 53.6% are male, average age 44.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Emmitt Smith audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.5
Estimated audience size2,152,116
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Emmitt Smith audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3919%
40-4928%
50+30%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Emmitt Smith audience comes from United States.

Worldwide audience distribution share by country for Emmitt Smith
CountryShare
United States89.1%
United Kingdom2.8%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emmitt Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Emmitt Smith fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K2.19×
02Mississippi~30K1.63×
03Louisiana~40K1.44×
04Nevada~30K1.42×
05Alabama~40K1.40×
06Arkansas~20K1.39×
07Oklahoma~30K1.37×
08South Carolina~40K1.32×
09Georgia~80K1.26×
10Tennessee~50K1.21×
11Virginia~60K1.20×
12New Mexico~10K1.19×
13North Carolina~70K1.17×
14Maryland~40K1.17×
15Florida~200K1.14×
16Delaware~6K1.11×
17Missouri~40K1.07×
18Kansas~20K1.07×
19Ohio~70K1.05×
20Nebraska~10K1.01×
21Iowa~20K0.99×
22West Virginia~9K0.99×
23Washington, District of Columbia~6K0.99×
24Pennsylvania~70K0.98×
25Arizona~40K0.96×
26South Dakota~4K0.94×
27Kentucky~20K0.93×
28North Dakota~4K0.92×
29Montana~5K0.89×
30Illinois~60K0.87×
31New Jersey~40K0.87×
32Indiana~30K0.85×
33Colorado~30K0.85×
34Wisconsin~30K0.84×
35Idaho~9K0.84×
36Connecticut~20K0.83×
37Vermont~3K0.81×
38Michigan~40K0.80×
39Rhode Island~5K0.77×
40Minnesota~20K0.76×
41New York~90K0.75×
42Hawaii~7K0.74×
43New Hampshire~6K0.73×
44Alaska~3K0.73×
45Maine~5K0.72×
46California~200K0.70×
47Utah~10K0.69×
48Massachusetts~30K0.68×
49Washington~30K0.65×
50Oregon~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Emmitt Smith, United States
0.63×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emmitt Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emmitt Smith audience
#·InterestCategoryAffinity×
01Marie KondoBusiness & Career613.00×
02Toni ColletteMovies & TV63.68×
03Yvonne StrahovskiMovies & TV60.80×
04Winona RyderMovies & TV54.08×
05Dumb and DumberMovies & TV47.30×
06Jack NicholsonMovies & TV45.09×
07The Big LebowskiMovies & TV36.06×
08Tony RomoSports31.76×
09Emmy RossumMovies & TV31.40×
10Donnie DarkoMovies & TV22.00×
11Jeremy Allen WhiteMovies & TV20.00×
12Liev SchreiberMovies & TV20.00×
13Aaron RodgersSports19.90×
14Molly RingwaldMovies & TV19.50×
15Kyrie IrvingSports18.47×
16Twin PeaksMovies & TV18.20×
17Nicolas CageMovies & TV16.23×
18Melissa McCarthyMovies & TV13.69×
19Barbra StreisandMusic & Radio13.36×
20Dak PrescottSports11.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emmitt Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emmitt Smith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Career OrientationPOWER1.42×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emmitt Smith audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emmitt Smith have in United States?

Emmitt Smith has an estimated audience of 2,152,116 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Emmitt Smith fans?

46.4% of Emmitt Smith fans are female, 53.6% are male, with an average age of 44.5 years.

03

Which brands do Emmitt Smith fans like most?

Emmitt Smith fans show strongest brand affinity for Marie Kondo (613×), Winona Ryder (54.08×), and Jack Nicholson (45.09×) over the country average.

04

Where do Emmitt Smith fans live in United States?

Emmitt Smith fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Emmitt Smith fans also like?

Beyond Emmitt Smith itself, the audience over-indexes on Winona Ryder (54.08×), Jack Nicholson (45.09×), Toni Collette (63.68×), and Dumb and Dumber (47.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Emmitt Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emmitt Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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