Emmitt Smith Audience in United States

Emmitt Smith logo

Emmitt Smith has an estimated audience of 2,040,975 people in United States. 46.4% are female, 53.6% are male, average age 44.5. Top regions: Texas, Florida, California. Top brand affinities: Nebraska, Hauptschule, Gloria, Iron Man (film), YouTube Red.

The average Emmitt Smith fan in United States is 44.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Nebraska, Hauptschule, Gloria, with strongest over-indexing on Nebraska (9.25× the country average). Demographically, the Emmitt Smith audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Emmitt Smith fans

Demographic split for Emmitt Smith audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.5
Estimated audience size2,040,975

Audience persona

The typical Emmitt Smith fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Emmitt Smith in United States
RegionReachAffinity
Texas390,0012.22×
Florida173,3931.25×
California164,7330.73×
New York89,3720.78×
Georgia82,7071.32×
Pennsylvania70,7131.03×
North Carolina68,1861.11×
Ohio67,9101.08×
Illinois62,0680.91×
Virginia58,8241.18×
Tennessee53,5751.31×
New Jersey45,5920.88×
Michigan45,2010.85×
Arizona43,2981.04×
Alabama41,9561.47×
Maryland41,5481.18×
South Carolina41,3611.35×
Louisiana37,4521.42×
Missouri36,7801.12×
Nevada35,9021.82×
Indiana32,4290.87×
Oklahoma29,3451.29×
Massachusetts27,8660.69×
Washington26,9630.66×
Colorado26,6160.83×
Mississippi25,0371.49×
Arkansas24,4711.46×
Kentucky24,0830.94×
Wisconsin23,9990.78×
Minnesota22,4990.77×
Connecticut17,4200.85×
Kansas16,3821.02×
Iowa16,0630.96×
Oregon15,2950.65×
Utah12,1890.67×
New Mexico10,8731.06×
Nebraska9,6340.94×
West Virginia9,0540.95×
Idaho8,2540.81×
Hawaii6,4680.74×
Washington, District of Columbia6,3701.04×
Delaware5,8041.03×
New Hampshire5,1970.65×
Maine4,9420.68×
Rhode Island4,7040.72×
Montana4,6370.82×
South Dakota3,8370.81×
North Dakota3,4250.82×
Alaska2,7870.64×
Vermont2,2220.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emmitt Smith audience
BrandAffinityCategory
Nebraska9.25×Travel & Leisure
Hauptschule45.45×Kids & Family
Gloria14.03×Music & Radio
Iron Man (film)5.92×Movies & TV
YouTube Red20×Movies & TV
Horeca16.17×Travel & Leisure
Elsword16.36×Games
KLIX (AM)20×Music & Radio
Israel1.86×Travel & Leisure
Jingoism1.85×Politics & Society
Home equity1.53×Home & Garden
Hawes31.46×Travel & Leisure
Pillow1.55×Home & Garden
Grammarly3.19×Business & Career
3D printing1.71×Technology & Electronics
JamBase7.44×Music & Radio
Unique Gifts1.51×Shopping
Graham Greene3.5×Literature
Jeep Wagoneer3.25×Cars & Mobility
JDSU1.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emmitt Smith audience
TraitClusterScore
PatriotismCONSERVATISM1.42
Career OrientationPOWER1.19
Need for SecurityCONSERVATISM1.15
Social Media UsageJOY1.11
SpiritualityBALANCE1.1
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Emmitt Smith
CountryShare
United States88.9%
United Kingdom2.8%
Canada2.5%

See Emmitt Smith audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Emmitt Smith have in United States?

Emmitt Smith has an estimated audience of 2,040,975 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Emmitt Smith fans?

46.4% of Emmitt Smith fans are female, 53.6% are male, with an average age of 44.5 years.

Which brands do Emmitt Smith fans like most?

Emmitt Smith fans show strongest brand affinity for Nebraska (9.25×), Hauptschule (45.45×), and Gloria (14.03×) over the country average.

Where do Emmitt Smith fans live in United States?

Emmitt Smith fans in United States are most concentrated in Texas (reach 390,001), Florida (reach 173,393), and California (reach 164,733). These three regions account for the largest share of the active audience.

What other brands do Emmitt Smith fans also like?

Beyond Emmitt Smith itself, the audience over-indexes on Hauptschule (45.45×), Gloria (14.03×), Iron Man (film) (5.92×), and YouTube Red (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emmitt Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.