Rascasse Audience Intelligence

The Big Lebowski Audience in United States

A data profile of the people who buy, follow and care about The Big Lebowski in United States — modelled from more than twelve digital signal sources. The Big Lebowski has an estimated audience of 2,370,291 people in United States.

#25among Comedy in United States#683among Movie / TV Show / Series in United States#1834in Movies & TV

The average The Big Lebowski fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedro Pascal, Idiocracy, Invincible (2006 film), with strongest over-indexing on Pedro Pascal (40.36× the country average).

Demographically, the The Big Lebowski audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Big Lebowski fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Pedro Pascal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Lebowski profile in United States.

Audience size
2.4M
in United States
Gender
34.8%♀
65.2% male
Age
42.8
average years
Country rank
#12441
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Lebowski viewers

34.8% are female, 65.2% are male, average age 42.8.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for The Big Lebowski audience in United States
MetricValue
Female34.8%
Male65.2%
Average age42.8
Estimated audience size2,370,291
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the The Big Lebowski audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3924%
40-4929%
50+22%
Fig. 04

Worldwide distribution

43.6%

of the worldwide The Big Lebowski audience comes from United States.

Worldwide audience distribution share by country for The Big Lebowski
CountryShare
United States43.6%
Italy8.0%
France8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Lebowski audience in United States is strongest.

Fig. 05

Top regions by affinity

The Big Lebowski fans by region: top regions in United States
#RegionReachAffinity×
01Montana~9K1.48×
02Oregon~40K1.36×
03Vermont~5K1.32×
04Colorado~50K1.29×
05Washington~50K1.21×
06Maine~10K1.19×
07Idaho~10K1.18×
08Utah~20K1.17×
09Minnesota~40K1.15×
10Iowa~20K1.15×
11Alaska~6K1.15×
12Missouri~40K1.14×
13Wisconsin~40K1.14×
14Indiana~50K1.13×
15New Hampshire~10K1.11×
16Michigan~60K1.09×
17Ohio~80K1.08×
18Kansas~20K1.07×
19Kentucky~30K1.06×
20Oklahoma~30K1.06×
21Nebraska~10K1.06×
22North Dakota~5K1.06×
23South Dakota~6K1.05×
24West Virginia~10K1.00×
25Pennsylvania~80K0.99×
26Illinois~70K0.98×
27Arizona~50K0.98×
28California~200K0.97×
29Massachusetts~40K0.97×
30New Mexico~10K0.97×
31Rhode Island~7K0.97×
32Tennessee~40K0.96×
33Arkansas~20K0.95×
34Connecticut~20K0.92×
35New York~100K0.87×
36Virginia~50K0.85×
37Washington, District of Columbia~6K0.85×
38North Carolina~60K0.84×
39Nevada~20K0.83×
40Texas~200K0.79×
41South Carolina~30K0.79×
42Alabama~20K0.78×
43Delaware~5K0.78×
44Louisiana~20K0.77×
45New Jersey~40K0.75×
46Georgia~50K0.74×
47Florida~100K0.73×
48Maryland~30K0.73×
49Hawaii~7K0.70×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — The Big Lebowski, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Lebowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Lebowski audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV84.11×
02IdiocracyMovies & TV82.51×
03Lawrence TaylorMovies & TV82.21×
04Burn After ReadingMovies & TV73.37×
05Dustin HoffmanMovies & TV68.20×
06Randy MossSports67.91×
07Super TroopersMovies & TV62.70×
08Wedding CrashersMovies & TV61.23×
09Fast Times at Ridgemont HighMovies & TV59.91×
10Toni ColletteMovies & TV57.49×
11Groundhog Day (film)Movies & TV55.40×
12The Rock (film)Movies & TV47.04×
13Christopher WalkenMovies & TV46.27×
14Dumb and DumberMovies & TV42.85×
15Jack NicholsonMovies & TV42.10×
16Vince VaughnMovies & TV41.09×
17Pedro PascalMovies & TV40.36×
18Invincible (2006 film)Movies & TV40.23×
19Winona RyderMovies & TV31.67×
20Anne HathawayMovies & TV23.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Lebowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Lebowski audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
ExtroversionTHRILL1.43×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Lebowski audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.98×
Luxury OrientationPREMIUM0.99×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big Lebowski have in United States?

The Big Lebowski has an estimated audience of 2,370,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Big Lebowski viewers?

34.8% of The Big Lebowski fans are female, 65.2% are male, with an average age of 42.8 years.

03

Which brands do The Big Lebowski fans like most?

The Big Lebowski fans show strongest brand affinity for Pedro Pascal (40.36×), Idiocracy (82.51×), and Invincible (2006 film) (40.23×) over the country average.

04

Where do The Big Lebowski fans live in United States?

The Big Lebowski fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Big Lebowski fans also like?

Beyond The Big Lebowski itself, the audience over-indexes on Idiocracy (82.51×), Invincible (2006 film) (40.23×), The Rock (film) (47.04×), and Fear and Loathing in Las Vegas (film) (84.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Lebowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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