The Big Lebowski Audience in United States

The Big Lebowski logo

The Big Lebowski has an estimated audience of 2,258,854 people in United States. 34.8% are female, 65.2% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Pedro Pascal, Idiocracy, The Rock (film), Invincible (2006 film), Groundhog Day (film).

The average The Big Lebowski fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pedro Pascal, Idiocracy, The Rock (film), with strongest over-indexing on Pedro Pascal (40.36× the country average). Demographically, the The Big Lebowski audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of The Big Lebowski fans

Demographic split for The Big Lebowski audience in United States
MetricValue
Female34.8%
Male65.2%
Average age42.8
Estimated audience size2,258,854

Audience persona

The typical The Big Lebowski fan in United States is more male, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for The Big Lebowski in United States
RegionReachAffinity
California257,4291.04×
Texas162,4470.84×
New York114,4830.91×
Florida114,4040.75×
Ohio81,8111.18×
Pennsylvania77,6711.02×
Illinois76,2531.01×
Michigan65,3331.11×
North Carolina58,2230.86×
Washington57,8251.28×
Georgia52,2670.75×
Indiana49,0251.19×
Virginia48,6640.88×
Colorado47,8941.35×
Massachusetts45,1661.01×
Arizona44,2580.96×
New Jersey44,2350.77×
Tennessee43,7800.97×
Missouri43,2481.19×
Wisconsin38,2791.13×
Minnesota37,6801.16×
Oregon36,8261.42×
Kentucky29,9271.06×
Maryland27,8290.72×
Oklahoma26,5391.06×
South Carolina25,9060.76×
Alabama24,0970.76×
Utah23,5111.16×
Louisiana22,4920.77×
Iowa21,0761.13×
Connecticut20,9510.92×
Kansas19,2891.08×
Nevada17,9680.82×
Arkansas17,5540.94×
Idaho13,3661.18×
Mississippi12,0280.65×
Nebraska11,9961.06×
New Mexico10,6680.94×
West Virginia9,9560.95×
New Hampshire9,7291.09×
Montana9,4951.52×
Maine9,3781.16×
Rhode Island6,6360.92×
Hawaii6,1990.64×
Washington, District of Columbia6,0680.89×
Alaska5,1511.07×
South Dakota5,0860.97×
Vermont5,0771.28×
North Dakota4,4690.96×
Delaware4,4170.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big Lebowski audience
BrandAffinityCategory
Pedro Pascal40.36×Movies & TV
Idiocracy82.51×Movies & TV
The Rock (film)47.04×Movies & TV
Invincible (2006 film)40.23×Movies & TV
Groundhog Day (film)55.4×Movies & TV
Winona Ryder31.67×Movies & TV
Dustin Hoffman68.2×Movies & TV
Jack Nicholson42.1×Movies & TV
Jimmy Butler41.14×Sports
Lawrence Taylor82.21×Movies & TV
Vince Vaughn41.09×Movies & TV
Toni Collette57.49×Movies & TV
Wedding Crashers61.23×Movies & TV
Fear and Loathing in Las Vegas (film)84.11×Movies & TV
Christopher Walken46.27×Movies & TV
Randy Moss67.91×Sports
Fast Times at Ridgemont High59.91×Movies & TV
Dumb and Dumber42.85×Movies & TV
Deion Sanders25.06×Sports
Super Troopers62.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big Lebowski audience
TraitClusterScore
ExtroversionTHRILL1.37
IndividualismJOY1.32
Early Adopter MentalityPOWER1.3
Family OrientationCONSERVATISM1.22
Social Media UsageJOY1.09
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for The Big Lebowski
CountryShare
United States47.7%
Germany6.4%
France5.8%

See The Big Lebowski audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does The Big Lebowski have in United States?

The Big Lebowski has an estimated audience of 2,258,854 people in United States, concentrated in California and Texas.

What is the gender split and age of The Big Lebowski fans?

34.8% of The Big Lebowski fans are female, 65.2% are male, with an average age of 42.8 years.

Which brands do The Big Lebowski fans like most?

The Big Lebowski fans show strongest brand affinity for Pedro Pascal (40.36×), Idiocracy (82.51×), and The Rock (film) (47.04×) over the country average.

Where do The Big Lebowski fans live in United States?

The Big Lebowski fans in United States are most concentrated in California (reach 257,429), Texas (reach 162,447), and New York (reach 114,483). These three regions account for the largest share of the active audience.

What other brands do The Big Lebowski fans also like?

Beyond The Big Lebowski itself, the audience over-indexes on Idiocracy (82.51×), The Rock (film) (47.04×), Invincible (2006 film) (40.23×), and Groundhog Day (film) (55.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Lebowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.